Brand page · Fireplace & Wood Stove Accessories · United Kingdom
Homefire traffic, ads & competitors 68.9k visits a month, 27 active Meta ads.
Homefire — Homefire is a UK supplier of solid fuel products including smokeless coal, fire logs, firewood, and BBQ supplies. The company provides sustainable heating solutions and has been warming British homes for nearly 300 years. In September 2026 homefire.co.uk drew an estimated 68.9k visits, up 46% on the month before. It ranks #7 of 180 Fireplace & Wood Stove Accessories brands in the United Kingdom and holds a 4.8 Trustpilot rating over 5,248 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Homefire is a UK supplier of solid fuel products including smokeless coal, fire logs, firewood, and BBQ supplies. The company provides sustainable heating solutions and has been warming British homes for nearly 300 years.
01 · Traffic
Homefire website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Homefire drew an estimated 68.9k visits in September 2026, up 46% on the month before and up 18% over three months.
- Worldwide#129,114of 4.5m sites · Top 5%
- In United Kingdom#6,725of 192k sites · Top 5%
- Fireplace & Wood Stove Accessories, worldwide#36of 4,878 brands · Top 1%
- Fireplace & Wood Stove Accessories, United Kingdom#7of 180 brands · Top 5%
68.9k
estimated visits in September
1 mo ▲ +46.3%4 mo ▲ +17.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Homefire reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Homefire holds 4.8 out of 5 on Trustpilot over 5,248 reviews, 3,500 of them in the last twelve months: 88% of customers give five stars and 4% one star. That volume places Homefire in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Firewood Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Homefire best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Homefire sells on Shopify, 100% of its catalogue in stock. The best seller is Homefire Kiln Dried Logs - Large Handy Bag, at £23.95, followed by Supapak Kiln Dried Kindling Wood - 6.5L and Homefire Ecoal Smokeless Coal.
#1Homefire Kiln Dried Logs - Large Handy BagHomefire£23.95In stock
#2Supapak Kiln Dried Kindling Wood - 6.5LHomefire£3.95In stock
#3Homefire Ecoal Smokeless CoalHomefire£8.48–£20.70In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Homefire in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 79% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$182.98
- Currency
- GBP
04 · Ads
Homefire ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Homefire runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2023 (image, text, video).
Celebrate 10 Years of BrazierHomefire UK10 Oct 2026image
Never Run Out of Fuel AgainHomefire UK5 Oct 2026image
Join Today For Special SavingsHomefire UK27 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Homefire Groupverified
Text ad20 Oct 2026Homefire Groupverified
Text ad20 Oct 2026Homefire Groupverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Homefire influencers
The creators who tag @homefireuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @homefireuk on Instagram, led by Soozi Danson (102k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSoozi Danson@soozidanson · 🇬🇧 GB | Decoration garden diy Creator | 102k | 1.4% | 2 | Tagged @homefireuk |
06 · Competitors according to Gravity
Homefire competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Homefire among Fireplace & Wood Stove Accessories brands in the United Kingdom. The closest is firemasters.uk, then Woods Direct, Gwernyfed Wood, GD Logs, Lekto Woodfuels, Yorkshire Logs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| firemasters.ukfiremasters.uk | |||||||
| Woods Directwoodsdirect.co.uk | |||||||
| Gwernyfed Woodgwernyfedwood.co.uk | |||||||
| GD Logsgdlogs.co.uk | |||||||
| Lekto Woodfuelslektowoodfuels.co.uk | |||||||
| Yorkshire Logsyorkshirelogs.co.uk |
07 · Company
Who is behind Homefire?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Homefire is a company based in Sheffield, United Kingdom, founded in 1994 according to LinkedIn, on a domain registered in April 1997. It employs about 39 people.
- Entity country
- 🇬🇧 United Kingdom · Sheffield
- Founded
- 1994, per LinkedIn
- Domain registered
- 28 Apr 1997
- Employees
- 39 on LinkedIn
- Own store
- homefire.co.uk · Shopify · GBP
- Catalogue
- 28 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Homefire
What people ask Google about Homefire.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Homefire a legit company?
According to Gravity by Benchr, Homefire is a brand based in Sheffield, United Kingdom: its website has existed since April 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 39 people on LinkedIn, it has 9,352 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Homefire reviews: is it worth it?
Customers rate Homefire 4.8 out of 5 on Trustpilot over 5,248 reviews, 3,500 of them in the last twelve months: 88% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Homefire known for?
Homefire is a UK supplier of solid fuel products including smokeless coal, fire logs, firewood, and BBQ supplies. The company provides sustainable heating solutions and has been warming British homes for nearly 300 years. Gravity by Benchr classifies it under Fireplace & Wood Stove Accessories, with Firewood & Fuel making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Homefire expensive?
Homefire's best seller, Homefire Kiln Dried Logs - Large Handy Bag, sells £23.95 on homefire.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check homefire.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Homefire discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Homefire advertises on Facebook and Instagram and on Google, where its offers often run. Check homefire.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Homefire?
Homefire sells on its own website, homefire.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Homefire?
Gravity by Benchr records a company based in Sheffield, United Kingdom, founded in 1994 according to LinkedIn, on a domain registered in 1997, with 39 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Homefire doing well?
Yes. Gravity by Benchr estimates about 68,900 visits to homefire.co.uk in September 2026, up 46% in a month and up 18% over three months. Homefire ranks #7 of 180 Fireplace & Wood Stove Accessories brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Homefire use?
Gravity by Benchr identifies homefire.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records.
How much does Homefire spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Homefire on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fireplace & Wood Stove Accessories brands in the United Kingdom?
Among Fireplace & Wood Stove Accessories brands in the United Kingdom in the Gravity by Benchr index, Homefire ranks #7 of 180 by estimated traffic. Its closest competitors on the same market are firemasters.uk, Woods Direct, Gwernyfed Wood, GD Logs and Lekto Woodfuels. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Homefire.