Brand page · Building Materials · Australia
Home Hardware: 106k visits a month, 17 active Meta ads, Gravity score 582.
Home Hardware — Home Hardware is an Australian hardware retail franchise that operates as a national chain of independently owned family-run hardware stores, providing timber, hardware and building supplies for tradesmen, builders and serious DIYers. In September 2026 homehardware.com.au drew an estimated 106k visits, up 6% on the month before. It ranks #12 of 804 Building Materials brands in Australia.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 11 peers: Building Materials brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Home Hardware is an Australian hardware retail franchise that operates as a national chain of independently owned family-run hardware stores, providing timber, hardware and building supplies for tradesmen, builders and serious DIYers.
01 · Traffic
How much traffic Home Hardware gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Home Hardware drew an estimated 106k visits in September 2026, up 6% on the month before and up 39% over three months.
- Worldwide#94,057of 4.5m sites · Top 5%
- In Australia#2,127of 105k sites · Top 5%
- Building Materials, worldwide#518of 90,845 brands · Top 1%
- Building Materials, Australia#12of 804 brands · Top 5%
106k
estimated visits in September
1 mo ▲ +6.4%4 mo ▲ +39.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Home Hardware.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Home Hardware holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Do-it-Yourself Shop Hardware Store Tool Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Home Hardware sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Home Hardware's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Home Hardware in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Home Hardware is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Home Hardware runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Big on storage, slim on space 🙌🏻 The Faulkner Slim Cabinets design makes it ideal for kitchens, laundries and smaller spaces, while four intHome Hardware11 Oct 2026video
Makita Trimmer Ground Multi-Function Powerhead Attachment 1913D2-4Home Hardware10 Oct 2026image
3 products we’ve got our eye on this October 👀✨ Tidy up with the Queen Galvanised Bin, organise your space with the Faulkner 2‑Door PantryHome Hardware8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Home Timber & Hardware Group PTY LTDverified
Text ad20 Oct 2026Home Timber & Hardware Group PTY LTDverified
Text ad17 Mar 2026Home Timber & Hardware Group PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Home Hardware.
The creators who tag @homehardwareofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Home Hardware competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Home Hardware among Building Materials brands in Australia. The closest is GYZS, then handles4u.co.uk, Şenel Yapı Market, Online Deurbeslagshop, Direct Door Hardware, MeubelbeslagXXL.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GYZSgyzs.nl | |||||||
| handles4u.co.ukhandles4u.co.uk | |||||||
| Şenel Yapı Marketsenelyapimarket.com | |||||||
| Online Deurbeslagshoponlinedeurbeslagshop.nl | |||||||
| Direct Door Hardwaredirectdoorhardware.com | |||||||
| MeubelbeslagXXLmeubelbeslagxxl.nl |
07 · Company
The company behind Home Hardware.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Home Hardware is a company based in Australia, founded in 1993 according to LinkedIn. It employs about 351 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1993, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 351 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- homehardware.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Home Hardware
What people ask Google about Home Hardware.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Home Hardware a legit company?
According to Gravity by Benchr, Home Hardware is a brand based in Australia: it employs 351 people on LinkedIn, it has 4,737 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Home Hardware?
Home Hardware is an Australian hardware retail franchise that operates as a national chain of independently owned family-run hardware stores, providing timber, hardware and building supplies for tradesmen, builders and serious DIYers. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.
Is there a Home Hardware discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Home Hardware advertises on Facebook and Instagram and on Google, where its offers often run. Check homehardware.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Home Hardware?
Gravity by Benchr records a company based in Australia, founded in 1993 according to LinkedIn, with 351 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Home Hardware doing well?
Yes. Gravity by Benchr estimates about 105,900 visits to homehardware.com.au in September 2026, up 6% in a month and up 39% over three months. Home Hardware ranks #12 of 804 Building Materials brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Home Hardware's ad budget?
Gravity by Benchr does not publish a spend figure for Home Hardware on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in Australia?
Among Building Materials brands in Australia in the Gravity by Benchr index, Home Hardware ranks #12 of 804 by estimated traffic. Its closest competitors on the same market are GYZS, handles4u.co.uk, Şenel Yapı Market, Online Deurbeslagshop and Direct Door Hardware. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Home Hardware.