Brand page · Linens & Bedding
Home of Wool: 44.4k visits a month, 3 active Meta ads.
Home of Wool — Home of Wool is a brand that sells organic wool mattresses, natural bedding, and home décor products, handcrafted in Europe using pure wool and natural fabrics. In September 2026 homeofwool.com drew an estimated 44.4k visits, down 6% on the month before. It ranks #233 of 5,362 Linens & Bedding brands and holds a 4.5 Trustpilot rating over 139 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Home of Wool is a brand that sells organic wool mattresses, natural bedding, and home décor products, handcrafted in Europe using pure wool and natural fabrics.
01 · Traffic
How much traffic Home of Wool gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Home of Wool drew an estimated 44.4k visits in September 2026, down 6% on the month before and up 44% over three months.
- Worldwide#188,389of 4.5m sites · Top 5%
- In United States#60,046of 1.2m sites · Top 10%
- Linens & Bedding, worldwide#975of 24,680 brands · Top 5%
- Linens & Bedding, United States#233of 5,362 brands · Top 5%
44.4k
estimated visits in September
1 mo ▼ −5.9%4 mo ▲ +44.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Home of Wool.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Home of Wool holds 4.5 out of 5 on Trustpilot over 139 reviews, 35 of them in the last twelve months: 83% of customers give five stars and 10% one star. That volume places Home of Wool in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Bedding Store Mattress Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Home of Wool sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Home of Wool's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Home of Wool in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Home of Wool is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Home of Wool runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since February 2026 (image, text, video).
Wool Baby LoungerHome Of Wool9 Oct 2026image
default_collection_headlineHome Of Wool9 Oct 2026image
🐑 October is Wool Month. A whole month for the material we have been working with since 2014. Wool breathes. It regulates temperature - waHome Of Wool2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Home of Woolverified
Text ad20 Oct 2026Home of Woolverified
Text ad20 Oct 2026Home of Woolverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Home of Wool.
The creators who tag @homeofwool on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @homeofwool on Instagram, led by Kate Ann (40.5k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKate Ann@mamabearsfarm · 🇺🇸 US | Food cooking nutrition Creator | 40.5k | — | 1 | Tagged @homeofwool |
06 · Competitors according to Gravity
Who Home of Wool competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Home of Wool among Linens & Bedding brands. The closest is COCO-MAT, then 잠비에 [zamvie], Beckendorff, legendsleepsa.com, Dormeo, sensemom.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| COCO-MATcoco-mat.com | |||||||
| 잠비에 [zamvie]zamvie.com | |||||||
| Beckendorffbeckendorff.ma | |||||||
| legendsleepsa.comlegendsleepsa.com | |||||||
| Dormeodormeo.lv | |||||||
| sensemom.comsensemom.com |
07 · Company
The company behind Home of Wool.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Home of Wool is an e-commerce brand, founded in 2014 according to LinkedIn, on a domain registered in July 2015. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 2014, per LinkedIn
- Domain registered
- 2 Jul 2015
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- homeofwool.com · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Home of Wool
What people ask Google about Home of Wool.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Home of Wool legit or a scam?
According to Gravity by Benchr, Home of Wool is a brand: its website has existed since July 2015, its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 15 people on LinkedIn, it has 33,474 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Home of Wool reviews: is it worth it?
Customers rate Home of Wool 4.5 out of 5 on Trustpilot over 139 reviews, 35 of them in the last twelve months: 83% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Home of Wool?
Home of Wool is a brand that sells organic wool mattresses, natural bedding, and home décor products, handcrafted in Europe using pure wool and natural fabrics. Gravity by Benchr classifies it under Linens & Bedding. Source: Gravity by Benchr product classification.
Does Home of Wool have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Home of Wool advertises on Facebook and Instagram and on Google, where its offers often run. Check homeofwool.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Home of Wool?
Home of Wool sells on its own website, homeofwool.com, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Home of Wool?
Gravity by Benchr records a company, founded in 2014 according to LinkedIn, on a domain registered in 2015, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Home of Wool growing?
Yes. Gravity by Benchr estimates about 44,400 visits to homeofwool.com in September 2026, down 6% in a month and up 44% over three months. Home of Wool ranks #233 of 5,362 Linens & Bedding brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Home of Wool use?
Gravity by Benchr identifies homeofwool.com as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2026. Source: Gravity by Benchr platform and advertising records.
What is Home of Wool's ad budget?
Gravity by Benchr does not publish a spend figure for Home of Wool on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands?
Among Linens & Bedding brands in the Gravity by Benchr index, Home of Wool ranks #233 of 5,362 by estimated traffic. Its closest competitors on the same market are COCO-MAT, 잠비에 [zamvie], Beckendorff, legendsleepsa.com and Dormeo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Home of Wool.