Brand page · Lawn & Garden · Netherlands
HomingXL traffic, ads & competitors 54.6k visits a month, 36 active Meta ads, Gravity score 610.
HomingXL — HomingXL is a Dutch online retailer specializing in house and garden products, serving DIY enthusiasts, self-employed professionals, and semi-professional craftsmen. In September 2026 homingxl.nl drew an estimated 54.6k visits, down 21% on the month before. It ranks #21 of 346 Lawn & Garden brands in the Netherlands and holds a 4.0 Trustpilot rating over 401 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 33 peers: Lawn & Garden brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HomingXL is a Dutch online retailer specializing in house and garden products, serving DIY enthusiasts, self-employed professionals, and semi-professional craftsmen.
01 · Traffic
HomingXL website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HomingXL drew an estimated 54.6k visits in September 2026, down 21% on the month before and up 9% over three months.
- Worldwide#157,655of 4.5m sites · Top 5%
- In Netherlands#2,208of 78.6k sites · Top 5%
- Lawn & Garden, worldwide#935of 52,482 brands · Top 5%
- Lawn & Garden, Netherlands#21of 346 brands · Top 10%
54.6k
estimated visits in September
1 mo ▼ −21.0%4 mo ▲ +8.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
HomingXL reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HomingXL holds 4.0 out of 5 on Trustpilot over 401 reviews, 101 of them in the last twelve months: 56% of customers give five stars and 27% one star. That volume places HomingXL in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Hardware Store Lumber Store Door Shop Green Walls and Divides Store Do-it-Yourself Shop Home Improvement Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
HomingXL best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read HomingXL's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places HomingXL in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
HomingXL ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HomingXL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Bestel jouw binnendeur vandaag nog!Homingxl7 Oct 2026image
Het is tijd om jouw interieur af te maken!Homingxl7 Oct 2026video
Het is tijd om jouw interieur af te maken!Homingxl7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026HOMINGXL B.V.verified
Text ad21 Oct 2026HOMINGXL B.V.verified
Text ad21 Oct 2026HOMINGXL B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
HomingXL influencers
The creators who tag @homingxl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
HomingXL competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HomingXL among Lawn & Garden brands in the Netherlands. The closest is decoweb.com, then SHOPJK, aufildeslots.fr, weathervane.com, noyman-wood.co.il, soliszon.nl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| decoweb.comdecoweb.com | |||||||
| SHOPJKshopjk.sk | |||||||
| aufildeslots.fraufildeslots.fr | |||||||
| weathervane.comweathervane.com | |||||||
| noyman-wood.co.ilnoyman-wood.co.il | |||||||
| soliszon.nlsoliszon.nl |
07 · Company
Who is behind HomingXL?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HomingXL is a company based in Netherlands, founded in 2007 according to LinkedIn, on a domain registered in January 2014. It employs about 18 people.
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2007, per LinkedIn
- Domain registered
- 13 Jan 2014
- Employees
- 18 on LinkedIn
- Own store
- homingxl.nl
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HomingXL
What people ask Google about HomingXL.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HomingXL legit or a scam?
According to Gravity by Benchr, HomingXL is a brand based in the Netherlands: its website has existed since January 2014, its Trustpilot profile is claimed by the brand, it employs 18 people on LinkedIn, it has 2,497 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about HomingXL?
Customers rate HomingXL 4.0 out of 5 on Trustpilot over 401 reviews, 101 of them in the last twelve months: 56% give five stars, 27% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is HomingXL?
HomingXL is a Dutch online retailer specializing in house and garden products, serving DIY enthusiasts, self-employed professionals, and semi-professional craftsmen. Gravity by Benchr classifies it under Lawn & Garden. Source: Gravity by Benchr product classification.
HomingXL promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: HomingXL advertises on Facebook and Instagram and on Google, where its offers often run. Check homingxl.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns HomingXL?
Gravity by Benchr records a company based in Netherlands, founded in 2007 according to LinkedIn, on a domain registered in 2014, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HomingXL growing?
Yes. Gravity by Benchr estimates about 54,600 visits to homingxl.nl in September 2026, down 21% in a month and up 9% over three months. HomingXL ranks #21 of 346 Lawn & Garden brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is HomingXL's ad budget?
Gravity by Benchr does not publish a spend figure for HomingXL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lawn & Garden brands in the Netherlands?
Among Lawn & Garden brands in the Netherlands in the Gravity by Benchr index, HomingXL ranks #21 of 346 by estimated traffic. Its closest competitors on the same market are decoweb.com, SHOPJK, aufildeslots.fr, weathervane.com and noyman-wood.co.il. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HomingXL.