Brand page · Sofas · Hong Kong SAR China
HONBAY: 37.9k visits a month, 59 active Meta ads.
HONBAY — Honbaymall is a furniture brand that sells modular sofas and sectional sofas, featuring customizable layouts and deep comfort. In September 2026 honbaymall.com drew an estimated 37.9k visits, down 25% on the month before. It ranks #69 of 1,012 Sofas brands in Hong Kong SAR China and holds a 3.4 Trustpilot rating over 20 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Honbaymall is a furniture brand that sells modular sofas and sectional sofas, featuring customizable layouts and deep comfort.
01 · Traffic
How much traffic HONBAY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HONBAY drew an estimated 37.9k visits in September 2026, down 25% on the month before and down 53% over three months.
- Worldwide#215,222of 4.5m sites · Top 5%
- In United States#67,978of 1.2m sites · Top 10%
- Sofas, worldwide#547of 7,681 brands · Top 10%
- Sofas, United States#69of 1,012 brands · Top 10%
37.9k
estimated visits in September
1 mo ▼ −25.3%4 mo ▼ −53.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HONBAY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HONBAY holds 3.4 out of 5 on Trustpilot over 20 reviews, 1 of them in the last twelve months: 60% of customers give five stars and 10% one star. That volume places HONBAY in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HONBAY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HONBAY sells on Shopify, 92% of its catalogue in stock. The best seller is Classic Polyester Sectional, at US$1,629.99–US$1,779.99, followed by Classic 1-Piece Sectional Ottoman and Classic 1 Piece Sectional Storage Seat.
#1Classic Polyester SectionalHONBAYUS$1,629.99–US$1,779.99In stock
#2Classic 1-Piece Sectional OttomanHONBAYUS$199.99In stock
#3Classic 1 Piece Sectional Storage SeatHONBAYUS$249.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HONBAY in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 60% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$1,879.99
- Currency
- USD
04 · Ads
What HONBAY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HONBAY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Starts at $599.99Honbay6 Oct 2026image
HONBAY Sofas | Up to 65% OffHonbay6 Oct 2026video
HONBAY Sofas | Up to 65% OffHonbay6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026济南沃尚电子商务有限公司verified
Image ad20 Oct 2026济南沃尚电子商务有限公司verified
Text ad20 Oct 2026济南沃尚电子商务有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HONBAY.
The creators who tag @honbay_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @honbay_official on Instagram, led by Sara Turner (34k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSara Turner@turner.family.farmhouse · 🇺🇸 US | Decoration garden diy Creator | 34k | 0.2% | 1 | Tagged @honbay_official |
06 · Competitors according to Gravity
Who HONBAY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HONBAY among Sofas brands in Hong Kong SAR China. The closest is IHanherry, then Innovar, CHIC HOUSE, Rove Lab™ [Hong Kong], LindaKale, Dextra Living.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| IHanherryihanherry.com | |||||||
| Innovarinnovarhome.com | |||||||
| CHIC HOUSEchichousemall.com | |||||||
| Rove Lab™ [Hong Kong]rovelab.hk | |||||||
| LindaKalelindakale.com | |||||||
| Dextra Livingdextraliving.com |
07 · Company
The company behind HONBAY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HONBAY is a company based in Wan Chai District, Hong Kong SAR China, on a domain registered in October 2020.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇭🇰 Hong Kong SAR China · Wan Chai District
- Founded
- Data not available
- Domain registered
- 29 Oct 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- honbaymall.com · Shopify · USD
- Catalogue
- 77 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HONBAY
What people ask Google about HONBAY.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HONBAY legit?
According to Gravity by Benchr, HONBAY is a brand based in Wan Chai District, Hong Kong SAR China: its website has existed since October 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 7,746 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
HONBAY reviews: is it worth it?
Customers rate HONBAY 3.4 out of 5 on Trustpilot over 20 reviews, 1 of them in the last twelve months: 60% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is HONBAY known for?
Honbaymall is a furniture brand that sells modular sofas and sectional sofas, featuring customizable layouts and deep comfort. Gravity by Benchr classifies it under Sofas, with Sofa Accessories making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is HONBAY expensive?
HONBAY's best seller, Classic Polyester Sectional, sells from US$1,629.99 to US$1,779.99 on honbaymall.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check honbaymall.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
HONBAY promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: HONBAY advertises on Facebook and Instagram and on Google, where its offers often run. Check honbaymall.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy HONBAY?
HONBAY sells on its own website, honbaymall.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns HONBAY?
Gravity by Benchr records a company based in Wan Chai District, Hong Kong SAR China, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is HONBAY doing well?
Not at the moment. Gravity by Benchr estimates about 37,900 visits to honbaymall.com in September 2026, down 25% in a month and down 53% over three months. HONBAY ranks #69 of 1,012 Sofas brands in Hong Kong SAR China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HONBAY use?
Gravity by Benchr identifies honbaymall.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
What is HONBAY's ad budget?
Gravity by Benchr does not publish a spend figure for HONBAY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Sofas brands in Hong Kong SAR China?
Among Sofas brands in Hong Kong SAR China in the Gravity by Benchr index, HONBAY ranks #69 of 1,012 by estimated traffic. Its closest competitors on the same market are IHanherry, Innovar, CHIC HOUSE, Rove Lab™ [Hong Kong] and LindaKale. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HONBAY.