Brand page · Clothing · Australia
Honey Birdette: 1.1m visits a month, 966 active Meta ads, Gravity score 640.
Honey Birdette — Honey Birdette is a luxury lingerie and lifestyle brand that sells bras, thongs, briefs, loungewear, bridal lingerie and luxury toys. The brand is known for bold, playful designs and has expanded globally from its Australian origins. In September 2026 honeybirdette.com drew an estimated 1.1m visits, up 15% on the month before. It ranks #119 of 97,158 Clothing brands in Australia and holds a 3.6 Trustpilot rating over 652 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Instagram Dec 2025Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 26 peers: Clothing brands in Australia with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Honey Birdette is a luxury lingerie and lifestyle brand that sells bras, thongs, briefs, loungewear, bridal lingerie and luxury toys. The brand is known for bold, playful designs and has expanded globally from its Australian origins.
01 · Traffic
How much traffic Honey Birdette gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Honey Birdette drew an estimated 1.1m visits in September 2026, up 15% on the month before.
- Worldwide#13,357of 4.5m sites · Top 1%
- In United States#4,449of 1.2m sites · Top 1%
- Clothing, worldwide#1,006of 459,295 brands · Top 1%
- Clothing, United States#119of 97,158 brands · Top 1%
1.1m
estimated visits in September
1 mo ▲ +15.5%4 mo ▲ +0.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Honey Birdette.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Honey Birdette holds 3.6 out of 5 on Trustpilot over 652 reviews, 130 of them in the last twelve months: 57% of customers give five stars and 36% one star. That volume places Honey Birdette in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Lingerie Store Sex Toy Store Erotic Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Honey Birdette sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Honey Birdette sells on Shopify, 93% of its catalogue in stock. The best seller is Online Gift Voucher, at A$50.00–A$1,000.00, followed by Cuban Black Suspender Stockings and Bullet Black.
#1Online Gift VoucherHoney BirdetteA$50.00–A$1,000.00In stock
#2Cuban Black Suspender StockingsHoney BirdetteA$30.00In stock
#3Bullet BlackHoney BirdetteA$95.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Honey Birdette in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 62% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$149.94
- Currency
- AUD
04 · Ads
What Honey Birdette is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Honey Birdette runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2024 (image, text, video).
Classic designs reimagined.Honey Birdette13 Oct 2026video
Pleasures by candlelightHoney Birdette13 Oct 2026video
Sheer beautyHoney Birdette13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026HONEY BIRDETTE (AUST.) PTY LTDverified
Text ad20 Oct 2026HONEY BIRDETTE (AUST.) PTY LTDverified
Text ad20 Oct 2026HONEY BIRDETTE (AUST.) PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Honey Birdette.
The creators who tag @honeybirdette on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @honeybirdette on Instagram, led by Eᴍɪʟʏ Lᴀᴢᴀʀ (Oғғɪᴄɪᴀʟ) (75.2k followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEᴍɪʟʏ Lᴀᴢᴀʀ (Oғғɪᴄɪᴀʟ)@emilylazar_sm · 🇺🇸 US | Music concerts dance Creator | 75.2k | 3.7% | 9 | Tagged @honeybirdette |
06 · Competitors according to Gravity
Who Honey Birdette competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Honey Birdette among Clothing brands in Australia. The closest is Mentionables, then Bordelle, Lace & Lush, SAVAGE X FENTY: By Rihanna, Lacelove, Playful Promises.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mentionablesshopmentionables.com | |||||||
| Bordellebordelle.co.uk | |||||||
| Lace & Lushlaceandlush.com | |||||||
| SAVAGE X FENTY: By Rihannasavagex.com | |||||||
| Lacelovelaceloveshop.com | |||||||
| Playful Promisesplayfulpromises.com |
07 · Company
The company behind Honey Birdette.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Honey Birdette is a company based in Sydney, Australia, founded in 2006 according to LinkedIn, on a domain registered in September 2005. It employs about 269 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Sydney
- Founded
- 2006, per LinkedIn
- Domain registered
- 1 Sept 2005
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 269 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- honeybirdette.com · Shopify · AUD
- Catalogue
- 602 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Honey Birdette
What people ask Google about Honey Birdette.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Honey Birdette a legit company?
According to Gravity by Benchr, Honey Birdette is a brand based in Sydney, Australia: its website has existed since September 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 269 people on LinkedIn, it has 1,684,882 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Honey Birdette reviews
Customers rate Honey Birdette 3.6 out of 5 on Trustpilot over 652 reviews, 130 of them in the last twelve months: 57% give five stars, 36% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Honey Birdette known for?
Honey Birdette is a luxury lingerie and lifestyle brand that sells bras, thongs, briefs, loungewear, bridal lingerie and luxury toys. The brand is known for bold, playful designs and has expanded globally from its Australian origins. Gravity by Benchr classifies it under Clothing, with Lingerie making up 63% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Honey Birdette expensive?
Honey Birdette's best seller, Online Gift Voucher, sells from A$50.00 to A$1,000.00 on honeybirdette.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check honeybirdette.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Honey Birdette discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Honey Birdette advertises on Facebook and Instagram and on Google, where its offers often run. Check honeybirdette.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Honey Birdette?
Honey Birdette sells on its own website, honeybirdette.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Honey Birdette?
Gravity by Benchr records a company based in Sydney, Australia, founded in 2006 according to LinkedIn, on a domain registered in 2005, with 269 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Honey Birdette growing?
Yes. Gravity by Benchr estimates about 1,109,600 visits to honeybirdette.com in September 2026, up 15% in a month and up 0% over three months. Honey Birdette ranks #119 of 97,158 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Honey Birdette use?
Gravity by Benchr identifies honeybirdette.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Honey Birdette spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Honey Birdette on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Honey Birdette ranks #119 of 97,158 by estimated traffic. Its closest competitors on the same market are Mentionables, Bordelle, Lace & Lush, SAVAGE X FENTY: By Rihanna and Lacelove. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Honey Birdette.