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- Hooded Owls
Brand page · Personal Care · United Kingdom
Hooded Owls traffic, ads & competitors 57.4k visits a month, 59 active Meta ads, Gravity score 541.
Hooded Owls — Hooded Owls Ltd is a family business that sells children's bath products including potion kits, bath bombs, and hooded towels. In September 2026 hoodedowls.co.uk drew an estimated 57.4k visits, up 27% on the month before. It ranks #328 of 8,226 Personal Care brands in the United Kingdom and holds a 4.0 Trustpilot rating over 456 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hooded Owls Ltd is a family business that sells children's bath products including potion kits, bath bombs, and hooded towels.
01 · Traffic
Hooded Owls website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hooded Owls drew an estimated 57.4k visits in September 2026, up 27% on the month before and up 11% over three months.
- Worldwide#151,149of 4.5m sites · Top 5%
- In United Kingdom#7,949of 192k sites · Top 5%
- Personal Care, worldwide#7,623of 215,119 brands · Top 5%
- Personal Care, United Kingdom#328of 8,226 brands · Top 5%
57.4k
estimated visits in September
1 mo ▲ +27.4%4 mo ▲ +10.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Hooded Owls reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hooded Owls holds 4.0 out of 5 on Trustpilot over 456 reviews, 9 of them in the last twelve months: 89% of customers give five stars and 2% one star. That volume places Hooded Owls in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Home & Garden
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Hooded Owls best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hooded Owls sells on Shopify, 84% of its catalogue in stock. The best seller is 'Colour Explosion' Potion Starter Kit, at £35.00, followed by Bubbly and Bright Mini Bathtime Potion Kit and Cauldron and Rainbow Ripples Bath Rocks.
#1'Colour Explosion' Potion Starter KitHooded Owls£35.00In stock
#2Bubbly and Bright Mini Bathtime Potion Kit and CauldronHooded Owls£18.00In stock
#3Rainbow Ripples Bath RocksHooded Owls£8.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hooded Owls in its comparison group.
- Average rating
- 4.58 / 5
- Rated products
- 67% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$46.33
- Currency
- GBP
04 · Ads
Hooded Owls ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hooded Owls runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2023 (image, text, video).
Hooded Owls x Everyday Magical Adventures 🧚Hooded Owls4 Oct 2026video
Fairy Garden Potion Kit 🧚Hooded Owls4 Oct 2026video
Big Colour. Big Fun. Big Fizz. 🌈Hooded Owls4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad21 Oct 2026HOODED OWLS LTDverified
Image ad21 Oct 2026HOODED OWLS LTDverified
Image ad21 Oct 2026HOODED OWLS LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Hooded Owls influencers
The creators who tag @hoodedowls.bathtimeadventures on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Hooded Owls competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hooded Owls among Personal Care brands in the United Kingdom. The closest is The Natural Play Makeup Company, then The Scottish Fine Soaps Company, The Beauty Crop, Pink Honey Cosmetics, Conscious Skincare, Nailchemy.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Natural Play Makeup Companythenaturalplaymakeupcompany.co.uk | |||||||
| The Scottish Fine Soaps Companyscottishfinesoaps.com | |||||||
| The Beauty Cropthebeautycrop.com | |||||||
| Pink Honey Cosmeticspinkhoney.co.uk | |||||||
| Conscious Skincareconscious-skincare.com | |||||||
| Nailchemynailchemy.co.uk |
07 · Company
Who is behind Hooded Owls?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hooded Owls is a company based in Luton, United Kingdom, on a domain registered in February 2013.
- Entity country
- 🇬🇧 United Kingdom · Luton
- Domain registered
- 25 Feb 2013
- Status
- Operating
- Own store
- hoodedowls.co.uk · Shopify · GBP
- Catalogue
- 78 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hooded Owls
What people ask Google about Hooded Owls.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hooded Owls legit or a scam?
According to Gravity by Benchr, Hooded Owls is a brand based in Luton, United Kingdom: its website has existed since February 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 23,968 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Hooded Owls reviews
Customers rate Hooded Owls 4.0 out of 5 on Trustpilot over 456 reviews, 9 of them in the last twelve months: 89% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Hooded Owls sell?
Hooded Owls Ltd is a family business that sells children's bath products including potion kits, bath bombs, and hooded towels. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Hooded Owls cost?
Hooded Owls' best seller, 'Colour Explosion' Potion Starter Kit, sells £35.00 on hoodedowls.co.uk. 84% of the catalogue is in stock. Gravity does not track prices daily: check hoodedowls.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Hooded Owls discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hooded Owls advertises on Facebook and Instagram and on Google, where its offers often run. Check hoodedowls.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hooded Owls?
Hooded Owls sells on its own website, hoodedowls.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Hooded Owls?
Gravity by Benchr records a company based in Luton, United Kingdom, whose domain was registered in 2013. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hooded Owls doing well?
Yes. Gravity by Benchr estimates about 57,400 visits to hoodedowls.co.uk in September 2026, up 27% in a month and up 11% over three months. Hooded Owls ranks #328 of 8,226 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hooded Owls use?
Gravity by Benchr identifies hoodedowls.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hooded Owls' ad budget?
Gravity by Benchr does not publish a spend figure for Hooded Owls on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United Kingdom?
Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, Hooded Owls ranks #328 of 8,226 by estimated traffic. Its closest competitors on the same market are The Natural Play Makeup Company, The Scottish Fine Soaps Company, The Beauty Crop, Pink Honey Cosmetics and Conscious Skincare. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hooded Owls.