Brand page · Clothing · Hong Kong SAR China
HOOOYI: 452k visits a month, 720 active Meta ads, Gravity score 626.
HOOOYI — HOOOYI is a fashion brand that sells men's clothes and unisex clothing online, featuring bold designs and everyday wear. In September 2026 hoooyi.com drew an estimated 452k visits, down 15% on the month before. It ranks #313 of 97,158 Clothing brands in Hong Kong SAR China and holds a 3.6 Trustpilot rating over 284 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Clothing brands in Hong Kong SAR China with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HOOOYI is a fashion brand that sells men's clothes and unisex clothing online, featuring bold designs and everyday wear.
01 · Traffic
How much traffic HOOOYI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HOOOYI drew an estimated 452k visits in September 2026, down 15% on the month before and down 4% over three months.
- Worldwide#26,907of 4.5m sites · Top 1%
- In United States#8,779of 1.2m sites · Top 1%
- Clothing, worldwide#2,246of 459,295 brands · Top 1%
- Clothing, United States#313of 97,158 brands · Top 1%
452k
estimated visits in September
1 mo ▼ −15.2%4 mo ▼ −3.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HOOOYI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HOOOYI holds 3.6 out of 5 on Trustpilot over 284 reviews, 137 of them in the last twelve months: 56% of customers give five stars and 31% one star. That volume places HOOOYI in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Streetwear Store Men's Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HOOOYI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HOOOYI sells on Shopify, 86% of its catalogue in stock. The best seller is Corduroy Button Up Short Sleeved Shirt, at US$29.00, followed by Short-Sleeved Corduroy Button Up Shirt & Shorts and Muscle Fit Ribbed Stand Collar Shirt.
#1Corduroy Button Up Short Sleeved ShirtHOOOYIUS$29.00In stock
#2Short-Sleeved Corduroy Button Up Shirt & ShortsHOOOYIUS$46.00In stock
#3Muscle Fit Ribbed Stand Collar ShirtHOOOYIUS$25.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HOOOYI in its comparison group.
- Average rating
- 4.24 / 5
- Rated products
- 51% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$35.00
- Currency
- USD
04 · Ads
What HOOOYI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HOOOYI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2022 (image, text, video).
RecommendHoooyi7 Oct 2026video
RecommendHoooyi7 Oct 2026video
His Queen Couple Print Relax Fit SweatshirtHoooyi6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026广州吱声科技有限公司verified
Image ad21 Oct 2026广州吱声科技有限公司verified
Text ad21 Oct 2026广州吱声科技有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HOOOYI.
The creators who tag @hoooyi_global on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hoooyi_global on Instagram, led by Bami Lionel Patrick (21.4k followers, 16.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBami Lionel Patrick@vinijr_lionel · 🇫🇷 FR | Fashion style luxury Creator | 21.4k | 16.4% | 5 | Tagged @hoooyi_global |
06 · Competitors according to Gravity
Who HOOOYI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HOOOYI among Clothing brands in Hong Kong SAR China. The closest is Crazymonk, then Pronk, GIYSI, Pool House New York, Warriorworld, Pitshirts.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Crazymonkcrazymonk.in | |||||||
| Pronkpronk.in | |||||||
| GIYSIgiysi.in | |||||||
| Pool House New Yorkpoolhousenewyork.com | |||||||
| Warriorworldwarriorworld.in | |||||||
| Pitshirtspitshirts.in |
07 · Company
The company behind HOOOYI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HOOOYI is a company based in Tsim Sha Tsui East, Hong Kong SAR China, on a domain registered in August 2020.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇭🇰 Hong Kong SAR China · Tsim Sha Tsui East
- Founded
- Data not available
- Domain registered
- 26 Aug 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hoooyi.com · Shopify · USD
- Catalogue
- 2,854 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HOOOYI
What people ask Google about HOOOYI.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HOOOYI a legit company?
According to Gravity by Benchr, HOOOYI is a brand based in Tsim Sha Tsui East, Hong Kong SAR China: its website has existed since August 2020, it sells on a Shopify store, it has 426,859 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
HOOOYI reviews: is it worth it?
Customers rate HOOOYI 3.6 out of 5 on Trustpilot over 284 reviews, 137 of them in the last twelve months: 56% give five stars, 31% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is HOOOYI known for?
HOOOYI is a fashion brand that sells men's clothes and unisex clothing online, featuring bold designs and everyday wear. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 63% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is HOOOYI expensive?
HOOOYI's best seller, Corduroy Button Up Short Sleeved Shirt, sells US$29.00 on hoooyi.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check hoooyi.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does HOOOYI have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HOOOYI advertises on Facebook and Instagram and on Google, where its offers often run. Check hoooyi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy HOOOYI?
HOOOYI sells on its own website, hoooyi.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns HOOOYI?
Gravity by Benchr records a company based in Tsim Sha Tsui East, Hong Kong SAR China, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HOOOYI growing?
Not at the moment. Gravity by Benchr estimates about 452,400 visits to hoooyi.com in September 2026, down 15% in a month and down 4% over three months. HOOOYI ranks #313 of 97,158 Clothing brands in Hong Kong SAR China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HOOOYI use?
Gravity by Benchr identifies hoooyi.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is HOOOYI's ad budget?
Gravity by Benchr does not publish a spend figure for HOOOYI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Hong Kong SAR China?
Among Clothing brands in Hong Kong SAR China in the Gravity by Benchr index, HOOOYI ranks #313 of 97,158 by estimated traffic. Its closest competitors on the same market are Crazymonk, Pronk, GIYSI, Pool House New York and Warriorworld. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HOOOYI.