Brand page · Jewelry · Germany
HORANDO: 109k visits a month, 3 active Meta ads, Gravity score 479.
HORANDO — HORANDO is a German online retailer specializing in luxury watches, offering new and pre-owned timepieces from premium brands like Rolex, Omega, and Breitling with manufacturer warranties and authenticity guarantees. In September 2026 horando.de drew an estimated 109k visits, up 7% on the month before. It ranks #34 of 2,456 Jewelry brands in Germany and holds a 4.7 Trustpilot rating over 786 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 36 peers: Jewelry brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HORANDO is a German online retailer specializing in luxury watches, offering new and pre-owned timepieces from premium brands like Rolex, Omega, and Breitling with manufacturer warranties and authenticity guarantees.
01 · Traffic
How much traffic HORANDO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HORANDO drew an estimated 109k visits in September 2026, up 7% on the month before and up 5% over three months.
- Worldwide#86,845of 4.5m sites · Top 5%
- In Germany#3,960of 184k sites · Top 5%
- Jewelry, worldwide#1,848of 132,285 brands · Top 5%
- Jewelry, Germany#34of 2,456 brands · Top 5%
109k
estimated visits in September
1 mo ▲ +7.4%4 mo ▲ +5.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HORANDO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HORANDO holds 4.7 out of 5 on Trustpilot over 786 reviews, 150 of them in the last twelve months: 90% of customers give five stars and 3% one star. That volume places HORANDO in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Watch Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HORANDO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HORANDO sells on Shopify, 99% of its catalogue in stock. The best seller is Omega Seamaster Diver 300M Co-Axial Master Chronometer 42mm, at €5,330.00, followed by TAG Heuer Formula 1 x Red Bull Racing Chronograph 43mm and Omega Seamaster Aqua Terra 150M.
#1Omega Seamaster Diver 300M Co-Axial Master Chronometer 42mmHORANDO€5,330.00In stock
#2TAG Heuer Formula 1 x Red Bull Racing Chronograph 43mmHORANDO€1,940.00In stock
#3Omega Seamaster Aqua Terra 150MHORANDO€5,900.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HORANDO in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 0% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$12,928.11
- Currency
- EUR
04 · Ads
What HORANDO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HORANDO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2024 (image, text, video).
Glashütte Original SeaQ PanoramadatumHorando22 Sept 2026image
Omega Seamaster Diver 300M Co‑Axial Master Chronometer 42 mmHorando22 Sept 2026image
Luxusuhr = FinanzierbarHorando3 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Horando Deutschland GmbHverified
Text ad20 Oct 2026Horando Deutschland GmbHverified
Image ad20 Oct 2026Horando Deutschland GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HORANDO.
The creators who tag @horandowatches on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @horandowatches on Instagram, led by Fashion Travel Toys Luxury 💎 (153k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFashion Travel Toys Luxury 💎@insta_mondani · 🇮🇹 IT | Fashion style luxury Creator | 153k | 0.0% | 1 | Tagged @horandowatches |
06 · Competitors according to Gravity
Who HORANDO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HORANDO among Jewelry brands in Germany. The closest is GOLDAMMER, then Fabel-Time GmbH, Kaiser Watch Trading GmbH, Luxurychrono, WATCHVICE, Uhren2000.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GOLDAMMERgoldammer.me | |||||||
| Fabel-Time GmbHfabel-time.com | |||||||
| Kaiser Watch Trading GmbHkaiserwatch.de | |||||||
| Luxurychronoluxurychrono.de | |||||||
| WATCHVICEwatchvice.de | |||||||
| Uhren2000uhren2000.de |
07 · Company
The company behind HORANDO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HORANDO is a company based in Hannover, Germany, founded in 2013 according to LinkedIn. It employs about 4 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Hannover
- Founded
- 2013, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn · 2-10
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- horando.de · Shopify · EUR
- Catalogue
- 685 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HORANDO
What people ask Google about HORANDO.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HORANDO legit?
According to Gravity by Benchr, HORANDO is a brand based in Hannover, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 5,405 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
HORANDO reviews
Customers rate HORANDO 4.7 out of 5 on Trustpilot over 786 reviews, 150 of them in the last twelve months: 90% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does HORANDO sell?
HORANDO is a German online retailer specializing in luxury watches, offering new and pre-owned timepieces from premium brands like Rolex, Omega, and Breitling with manufacturer warranties and authenticity guarantees. Gravity by Benchr classifies it under Jewelry, with Watches making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does HORANDO cost?
HORANDO's best seller, Omega Seamaster Diver 300M Co-Axial Master Chronometer 42mm, sells €5,330.00 on horando.de. 99% of the catalogue is in stock. Gravity does not track prices daily: check horando.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a HORANDO discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HORANDO advertises on Facebook and Instagram and on Google, where its offers often run. Check horando.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy HORANDO?
HORANDO sells on its own website, horando.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind HORANDO?
Gravity by Benchr records a company based in Hannover, Germany, founded in 2013 according to LinkedIn, with 4 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HORANDO doing well?
Yes. Gravity by Benchr estimates about 109,500 visits to horando.de in September 2026, up 7% in a month and up 5% over three months. HORANDO ranks #34 of 2,456 Jewelry brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HORANDO use?
Gravity by Benchr identifies horando.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is HORANDO's ad budget?
Gravity by Benchr does not publish a spend figure for HORANDO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Germany?
Among Jewelry brands in Germany in the Gravity by Benchr index, HORANDO ranks #34 of 2,456 by estimated traffic. Its closest competitors on the same market are GOLDAMMER, Fabel-Time GmbH, Kaiser Watch Trading GmbH, Luxurychrono and WATCHVICE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HORANDO.