Brand page · Toys

Horizon Hobby Top 1% worldwide Top 1% in Toys
horizonhobby.com·Since 1996

Horizon Hobby: 1.3M visits a month, 15 active Meta ads.

Horizon Hobby — Horizon Hobby is an international developer, distributor and marketer of radio control (RC) cars, planes, boats and helicopters; model railroad; plastic and die-cast models; and other general hobby products. In September 2026 horizonhobby.com drew an estimated 1.3M visits, down 11% on the month before. It ranks #8 of 9,046 Toys brands and holds a 3.1 Trustpilot rating over 548 reviews.

horizonhobby.com@horizon_hobby 463KYouTube 107KFacebookLinkedIn 8.9KTrustpilot 3.1Meta Ad Library 15

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026

Estimated traffic
1.3M
−11% vs. August 2026
Instagram followers
463K
8,106 posts · @horizon_hobby
Trustpilot
3.1
548 reviews · 101 in 12 months
Meta ads
15
active · on Google since 2022
Products
—
Data not available
Rank in United States
#8
of 9,046 in Toys
LinkedIn
8.9K
followers · 350 employees
Earned media value
€836.7k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Horizon Hobby is an international developer, distributor and marketer of radio control (RC) cars, planes, boats and helicopters; model railroad; plastic and die-cast models; and other general hobby products.

01 · Traffic

How much traffic Horizon Hobby gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Horizon Hobby drew an estimated 1.3M visits in September 2026, down 11% on the month before and up 15% over three months.

  • Worldwide#11,677of 4.5M sites · Top 1%
  • In United States#3,876of 1.2M sites · Top 1%
  • Toys, worldwide#59of 50,509 brands · Top 1%
  • Toys, United States#8of 9,046 brands · Top 1%
Monthly visitssource Sept 2026

1.3M

estimated visits in September

1 mo ▼ −10.5%4 mo ▲ +15.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Horizon Hobby.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Horizon Hobby holds 3.1 out of 5 on Trustpilot over 548 reviews, 101 of them in the last twelve months: 35% of customers give five stars and 54% one star. That volume places Horizon Hobby in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.1TrustScore · 548 reviews · 101 in 12 months
Top 20% review volume
5 ★35%
4 ★4%
3 ★2%
2 ★5%
1 ★54%

Hobby Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Horizon Hobby sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Horizon Hobby's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Toys
Toys83%
Hobbies & Creative Arts13%
Toys & Games1%

The dominant category places Horizon Hobby in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Horizon Hobby.

The creators who tag @horizon_hobby on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @horizon_hobby on Instagram, led by Spektrum RC (47.1K followers, 0.5% engagement).

Influencersaccounts tagging @horizon_hobby · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSpektrum RC@spektrum_rc · 🇺🇸 USAutomotive mobility Creator47.1K0.5%9Tagged @horizon_hobby
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Horizon Hobby competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Horizon Hobby among Toys brands. The closest is AMain Hobbies, then Motion RC, RC Superstore, Hobbyking, FMS Hobby, mcmracing.com.

CompetitorsToys · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
AMain Hobbiesamainhobbies.com
Motion RCmotionrc.com
RC Superstorercsuperstore.com
Hobbykinghobbyking.com
FMS Hobbyfmshobby.com
mcmracing.commcmracing.com
Competitors Gravity finds for Horizon Hobby. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Horizon Hobby with AMain Hobbies

07 · Company

The company behind Horizon Hobby.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Horizon Hobby is an e-commerce brand, founded in 1985 according to LinkedIn, on a domain registered in April 1996. It employs about 350 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
1985, per LinkedIn
Domain registered
8 Apr 1996
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
350 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
horizonhobby.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Horizon Hobby

What people ask Google about Horizon Hobby.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Horizon Hobby legit or a scam?

According to Gravity by Benchr, Horizon Hobby is a brand: its website has existed since April 1996, its Trustpilot profile is claimed by the brand, it employs 350 people on LinkedIn, it has 462,866 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Horizon Hobby reviews

Customers rate Horizon Hobby 3.1 out of 5 on Trustpilot over 548 reviews, 101 of them in the last twelve months: 35% give five stars, 54% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Horizon Hobby?

Horizon Hobby is an international developer, distributor and marketer of radio control (RC) cars, planes, boats and helicopters; model railroad; plastic and die-cast models; and other general hobby products. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.

Does Horizon Hobby have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Horizon Hobby advertises on Facebook and Instagram and on Google, where its offers often run. Check horizonhobby.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Horizon Hobby?

Gravity by Benchr records a company, founded in 1985 according to LinkedIn, on a domain registered in 1996, with 350 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Horizon Hobby doing well?

Yes. Gravity by Benchr estimates about 1,312,000 visits to horizonhobby.com in September 2026, down 11% in a month and up 15% over three months. Horizon Hobby ranks #8 of 9,046 Toys brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is Horizon Hobby's ad budget?

Gravity by Benchr does not publish a spend figure for Horizon Hobby on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Toys brands?

Among Toys brands in the Gravity by Benchr index, Horizon Hobby ranks #8 of 9,046 by estimated traffic. Its closest competitors on the same market are AMain Hobbies, Motion RC, RC Superstore, Hobbyking, FMS Hobby. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Horizon Hobby.