Brand page · Health Care · Germany

HORMONELLA Top 10% worldwide Top 10% in Germany Top 10% in Health Care Top 20% in Health Care in Germany
hormonella.co·🇩🇪 Berlin, Germany· Shopify·Since 2020

HORMONELLA: 30.8k visits a month, 42 active Meta ads, Gravity score 591.

HORMONELLA — HORMONELLA is a Berlin-based brand that sells premium plant extracts, vitamins and micronutrients to support hormonal balance and the menstrual cycle. In September 2026 hormonella.co drew an estimated 30.8k visits, down 9% on the month before. It ranks #232 of 1,792 Health Care brands in Germany and holds a 4.6 Trustpilot rating over 2,982 reviews.

hormonella.co@xo.hormonella 95.3kLinkedIn 175Trustpilot 4.6Meta Ad Library 42

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
30.8k
−9% vs. August 2026
Instagram followers
95.3k
296 posts · @xo.hormonella
Trustpilot
4.6
2,982 reviews · 1,694 in 12 months
Meta ads
42
active · on Google since 2023
Products
100%
in stock · 31 collections
Rank in Germany
#232
of 1,792 in Health Care
LinkedIn
175
followers · 4 employees
Earned media value
€3.9
per month, Instagram

Gravity score

591/ 1000 · 10 of 10 indicators rated
Brand Power620
Momentum630
Performance524

Percentiles within 179 peers: Health Care brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

HORMONELLA is a Berlin-based brand that sells premium plant extracts, vitamins and micronutrients to support hormonal balance and the menstrual cycle.

01 · Traffic

How much traffic HORMONELLA gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

HORMONELLA drew an estimated 30.8k visits in September 2026, down 9% on the month before and down 11% over three months.

  • Worldwide#257,180of 4.5m sites · Top 10%
  • In Germany#11,252of 184k sites · Top 10%
  • Health Care, worldwide#7,105of 105,715 brands · Top 10%
  • Health Care, Germany#232of 1,792 brands · Top 20%
Monthly visitssource Sept 2026

30.8k

estimated visits in September

1 mo ▼ −8.9%4 mo ▼ −11.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about HORMONELLA.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

HORMONELLA holds 4.6 out of 5 on Trustpilot over 2,982 reviews, 1,694 of them in the last twelve months: 80% of customers give five stars and 4% one star. That volume places HORMONELLA in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 21 Oct 2026
4.6TrustScore · 2,982 reviews · 1,694 in 12 months
Top 5% review volumeTop 20% rating quality
5 ★80%
4 ★10%
3 ★3%
2 ★2%
1 ★4%

Vitamin and Supplements Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What HORMONELLA sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

HORMONELLA sells on Shopify, 100% of its catalogue in stock. The best seller is Mach mal halblang, Tante Rosa, at €26.95, followed by Leber gut, alles gut¹ and Punica Granatum - Pomanox®.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Fitness & Nutrition19%
Gift Cards6%

Share of the catalogue by product family.

Activity mixdominant: Health Care
Health Care80%
Personal Services7%
Digital Goods & Currency7%
Gift Cards7%

The dominant category places HORMONELLA in its comparison group.

Prices and ratingsstore data
Average rating
4.50 / 5
Rated products
81% of the catalogue
In stock
100%
Upper price quartile
US$63.73
Currency
EUR

05 · Influencers

Who talks about HORMONELLA.

The creators who tag @xo.hormonella on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @xo.hormonella on Instagram, led by ғʀʟɴʙʟᴄᴋᴡɴᴋʟ (11k followers, 0.1% engagement).

Influencersaccounts tagging @xo.hormonella · Instagram
AccountProfileFollowersEngagementTagsRelationship
ғғʀʟɴʙʟᴄᴋᴡɴᴋʟ@fraeuleinblickwinkel · 🇩🇪 DEHealth medicine Creator11k0.1%1Tagged @xo.hormonella
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who HORMONELLA competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for HORMONELLA among Health Care brands in Germany. The closest is Neosupps, then Vitasauri, True Nature, NATURELETICS, BEARS WITH BENEFITS, Fairnatural®.

CompetitorsHealth Care · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Neosuppsneosupps.com
Vitasaurivitasauri.de
True Naturetrue-nature.de
NATURELETICSnatureletics.de
BEARS WITH BENEFITSbears-with-benefits.fr
Fairnatural®fairnatural.de
Competitors Gravity finds for HORMONELLA. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare HORMONELLA with Neosupps

07 · Company

The company behind HORMONELLA.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

HORMONELLA is a company based in Berlin, Germany, founded in 2020 according to LinkedIn, on a domain registered in April 2020. It employs about 4 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany · Berlin
Founded
2020, per LinkedIn
Domain registered
29 Apr 2020
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
4 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
hormonella.co · Shopify · EUR
Catalogue
31 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about HORMONELLA

What people ask Google about HORMONELLA.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is HORMONELLA legit or a scam?

According to Gravity by Benchr, HORMONELLA is a brand based in Berlin, Germany: its website has existed since April 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 95,281 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

HORMONELLA reviews: is it worth it?

Customers rate HORMONELLA 4.6 out of 5 on Trustpilot over 2,982 reviews, 1,694 of them in the last twelve months: 80% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does HORMONELLA sell?

HORMONELLA is a Berlin-based brand that sells premium plant extracts, vitamins and micronutrients to support hormonal balance and the menstrual cycle. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is HORMONELLA expensive?

HORMONELLA's best seller, Mach mal halblang, Tante Rosa, sells €26.95 on hormonella.co. 100% of the catalogue is in stock. Gravity does not track prices daily: check hormonella.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.

HORMONELLA promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: HORMONELLA advertises on Facebook and Instagram and on Google, where its offers often run. Check hormonella.co for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy HORMONELLA?

HORMONELLA sells on its own website, hormonella.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns HORMONELLA?

Gravity by Benchr records a company based in Berlin, Germany, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is HORMONELLA doing well?

Not at the moment. Gravity by Benchr estimates about 30,800 visits to hormonella.co in September 2026, down 9% in a month and down 11% over three months. HORMONELLA ranks #232 of 1,792 Health Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does HORMONELLA use?

Gravity by Benchr identifies hormonella.co as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does HORMONELLA spend on Meta ads?

Gravity by Benchr does not publish a spend figure for HORMONELLA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Health Care brands in Germany?

Among Health Care brands in Germany in the Gravity by Benchr index, HORMONELLA ranks #232 of 1,792 by estimated traffic. Its closest competitors on the same market are Neosupps, Vitasauri, True Nature, NATURELETICS and BEARS WITH BENEFITS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HORMONELLA.