Brand page · Tools · Germany
HORNBACH: 8.6M visits a month, 11 active Meta ads.
HORNBACH — HORNBACH is a brand focused on projects and DIY tasks, encouraging customers to share their projects with the hashtag #zeigsHORNBACH. In September 2026 hornbach.de drew an estimated 8.6M visits, down 12% on the month before. It ranks #1 of 587 Tools brands in Germany and holds a 3.1 Trustpilot rating over 3,645 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
HORNBACH is a brand focused on projects and DIY tasks, encouraging customers to share their projects with the hashtag #zeigsHORNBACH.
01 · Traffic
How much traffic HORNBACH gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HORNBACH drew an estimated 8.6M visits in September 2026, down 12% on the month before and down 22% over three months.
- Worldwide#2,454of 4.5M sites · Top 1%
- In Germany#115of 184K sites · Top 1%
- Tools, worldwide#8of 49,532 brands · Top 1%
- Tools, Germany#1of 587 brands · Top 1%
8.6M
estimated visits in September
1 mo ▼ −12.3%4 mo ▼ −22.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HORNBACH.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HORNBACH holds 3.1 out of 5 on Trustpilot over 3,645 reviews, 647 of them in the last twelve months: 40% of customers give five stars and 48% one star. That volume places HORNBACH in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Hardware Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HORNBACH sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read HORNBACH's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places HORNBACH in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What HORNBACH is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HORNBACH runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
Küchenmöbel streichen | Anleitung von HORNBACHHORNBACH5 Oct 2026image
Küchenmöbel streichen | Anleitung von HORNBACHHORNBACH5 Oct 2026image
Küchenmöbel streichen | Anleitung von HORNBACHHORNBACH5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026HORNBACH Baumarkt AGverified
Image ad19 Oct 2026HORNBACH Baumarkt AGverified
Text ad19 Oct 2026HORNBACH Baumarkt AGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HORNBACH.
The creators who tag @hornbach_de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hornbach_de on Instagram, led by Lope Serrano Sol (14.5K followers, 23.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLope Serrano Sol@lopeserranosol · 🇨🇦 CA | Cinema series pop culture Creator | 14.5K | 23.0% | 3 | Tagged @hornbach_de |
06 · Competitors according to Gravity
Who HORNBACH competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HORNBACH among Tools brands in Germany. The closest is diy.by, then homebase.co.uk, BAUHAUS Schweiz, Praktiker, leroymerlin.es, HELLWEG Die Profi-Baumärkte.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| diy.bydiy.by | |||||||
| homebase.co.ukhomebase.co.uk | |||||||
| BAUHAUS Schweizbauhaus.ch | |||||||
| Praktikerpraktiker.bg | |||||||
| leroymerlin.esleroymerlin.es | |||||||
| HELLWEG Die Profi-Baumärktehellweg.de |
07 · Company
The company behind HORNBACH.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HORNBACH is a company based in Germany. It is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Ipo
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hornbach.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HORNBACH
What people ask Google about HORNBACH.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HORNBACH legit or a scam?
According to Gravity by Benchr, HORNBACH is a brand based in Germany: its Trustpilot profile is claimed by the brand, it has 77,190 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about HORNBACH?
Customers rate HORNBACH 3.1 out of 5 on Trustpilot over 3,645 reviews, 647 of them in the last twelve months: 40% give five stars, 48% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does HORNBACH sell?
HORNBACH is a brand focused on projects and DIY tasks, encouraging customers to share their projects with the hashtag #zeigsHORNBACH. Gravity by Benchr classifies it under Tools. Source: Gravity by Benchr product classification.
Does HORNBACH have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HORNBACH advertises on Facebook and Instagram and on Google, where its offers often run. Check hornbach.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is HORNBACH doing well?
Not at the moment. Gravity by Benchr estimates about 8,620,200 visits to hornbach.de in September 2026, down 12% in a month and down 22% over three months. HORNBACH ranks #1 of 587 Tools brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is HORNBACH's ad budget?
Gravity by Benchr does not publish a spend figure for HORNBACH on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in Germany?
Among Tools brands in Germany in the Gravity by Benchr index, HORNBACH ranks #1 of 587 by estimated traffic. Its closest competitors on the same market are diy.by, homebase.co.uk, BAUHAUS Schweiz, Praktiker, leroymerlin.es. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HORNBACH.