1. Gravity
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  5. Horze

Brand page · Outdoor Recreation · Norway

Horze Top 5% worldwide Top 5% in Norway Top 5% in Outdoor Recreation Top 10% in Outdoor Recreation in Norway
horze.no·🇳🇴 Norway· Shopify·Since 2003

Horze: 53.4k visits a month, 83 active Meta ads, Gravity score 618.

Horze — Horze Norge AS is an e-commerce store specializing in equestrian products, offering riding apparel, equipment, and accessories for men, women, and children. In September 2026 horze.no drew an estimated 53.4k visits, up 103% on the month before. It ranks #13 of 174 Outdoor Recreation brands in Norway and holds a 1.9 Trustpilot rating over 3,883 reviews.

horze.no@horze_equestrian 295kFacebookLinkedIn 31Trustpilot 1.9Meta Ad Library 83

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
53.4k
+103% vs. August 2026
Instagram followers
295k
6,547 posts · @horze_equestrian
Trustpilot
1.9
3,883 reviews · 26 in 12 months
Meta ads
83
active · on Google since 2022
Products
80%
in stock
Rank in Norway
#13
of 174 in Outdoor Recreation
LinkedIn
31
followers · 50 employees
Earned media value
—
Data not available

Gravity score

618/ 1000 · 8 of 10 indicators rated
Brand Power509
Momentum690
Performance656

Percentiles within 19 peers: Outdoor Recreation brands in Norway with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Horze Norge AS is an e-commerce store specializing in equestrian products, offering riding apparel, equipment, and accessories for men, women, and children.

01 · Traffic

How much traffic Horze gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Horze drew an estimated 53.4k visits in September 2026, up 103% on the month before and up 278% over three months.

  • Worldwide#160,777of 4.5m sites · Top 5%
  • In Norway#716of 15.2k sites · Top 5%
  • Outdoor Recreation, worldwide#3,392of 101,136 brands · Top 5%
  • Outdoor Recreation, Norway#13of 174 brands · Top 10%
Monthly visitssource Sept 2026

53.4k

estimated visits in September

1 mo ▲ +103.1%4 mo ▲ +278.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Horze.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Horze holds 1.9 out of 5 on Trustpilot over 3,883 reviews, 26 of them in the last twelve months: 62% of customers give five stars and 9% one star. That volume places Horze in the top 5% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
1.9TrustScore · 3,883 reviews · 26 in 12 months
Top 5% review volume
5 ★62%
4 ★15%
3 ★8%
2 ★6%
1 ★9%

Tack Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Horze sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Horze sells on Shopify, 80% of its catalogue in stock. The best seller is Holly Argyle Reitsocken Dunkelbraun 39-42, at €4.99, followed by Holly Argyle Reitsocken Schwarz 35-38 and Holly Argyle Reitsocken Koriander 39-42.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Equestrian0%

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation92%
Clothing5%
Sporting Goods0%

The dominant category places Horze in its comparison group.

Prices and ratingsstore data
Average rating
4.68 / 5
Rated products
1% of the catalogue
In stock
80%
Upper price quartile
US$151.15
Currency
EUR

05 · Influencers

Who talks about Horze.

The creators who tag @horze_equestrian on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @horze_equestrian on Instagram, led by 𝑰𝒏𝒆𝒔 𝑽𝒆𝒍𝒅𝒃𝒐𝒆𝒓 𝑫𝒓𝒆𝒔𝒔𝒂𝒈𝒆 (20.7k followers, 2.6% engagement).

Influencersaccounts tagging @horze_equestrian · Instagram
AccountProfileFollowersEngagementTagsRelationship
�𝑰𝒏𝒆𝒔 𝑽𝒆𝒍𝒅𝒃𝒐𝒆𝒓 𝑫𝒓𝒆𝒔𝒔𝒂𝒈𝒆@ines_veldboer_dressage · INTLPets nature Creator20.7k2.6%5Tagged @horze_equestrian
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Horze competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Horze among Outdoor Recreation brands in Norway. The closest is Horze, then Horze, Horze, Horze, Horze, Horze.

CompetitorsOutdoor Recreation · Norway · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Horzehorze.es
Horzehorze.fr
Horzehorze.dk
Horzehorze.eu
Horzehorze.se
Horzehorze.nl
Competitors Gravity finds for Horze. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Horze with Horze

07 · Company

The company behind Horze.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Horze is a company based in Norway, on a domain registered in June 2003. It employs about 50 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇳🇴 Norway
Founded
Data not available
Domain registered
17 Jun 2003
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
50 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
horze.no · Shopify · EUR
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Horze

What people ask Google about Horze.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Horze legit?

According to Gravity by Benchr, Horze is a brand based in Norway: its website has existed since June 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 295,356 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Horze?

Customers rate Horze 1.9 out of 5 on Trustpilot over 3,883 reviews, 26 of them in the last twelve months: 62% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Horze known for?

Horze Norge AS is an e-commerce store specializing in equestrian products, offering riding apparel, equipment, and accessories for men, women, and children. Gravity by Benchr classifies it under Outdoor Recreation, with Equestrian making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Horze prices: how much is it?

Horze's best seller, Holly Argyle Reitsocken Dunkelbraun 39-42, sells €4.99 on horze.no. 80% of the catalogue is in stock. Gravity does not track prices daily: check horze.no before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Horze have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Horze advertises on Facebook and Instagram and on Google, where its offers often run. Check horze.no for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Horze?

Horze sells on its own website, horze.no, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Horze?

Gravity by Benchr records a company based in Norway, whose domain was registered in 2003, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Horze doing well?

Yes. Gravity by Benchr estimates about 53,400 visits to horze.no in September 2026, up 103% in a month and up 278% over three months. Horze ranks #13 of 174 Outdoor Recreation brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Horze use?

Gravity by Benchr identifies horze.no as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Horze spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Horze on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands in Norway?

Among Outdoor Recreation brands in Norway in the Gravity by Benchr index, Horze ranks #13 of 174 by estimated traffic. Its closest competitors on the same market are Horze, Horze, Horze, Horze and Horze. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Horze.