Brand page · Personal Care · United States

Hostage Tape Top 10% worldwide Top 10% in United States Top 10% in Personal Care Top 10% in Personal Care in United States
hostagetape.com·🇺🇸 Excelsior, United States· Shopify·Since 2021

Hostage Tape: 35.5k visits a month, 101 active Meta ads, Gravity score 518.

Hostage Tape — Hostage Tape is a company that sells mouth tape products for sleep, designed to reduce snoring and improve sleep quality. In September 2026 hostagetape.com drew an estimated 35.5k visits, down 37% on the month before. It ranks #1,775 of 33,626 Personal Care brands in United States and holds a 2.1 Trustpilot rating over 20 reviews.

hostagetape.com@hostagetape 81.3kYouTube 29kFacebookLinkedIn 698Trustpilot 2.1Meta Ad Library 101

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
35.5k
−37% vs. August 2026
Instagram followers
81.3k
4,782 posts · @hostagetape
Trustpilot
2.1
20 reviews · 3 in 12 months
Meta ads
101
active · on Google since 2025
Products
100%
in stock · 36 collections
Rank in United States
#1,775
of 33,626 in Personal Care
LinkedIn
698
followers · 6 employees
Earned media value
€1.6k
per month, Instagram

Gravity score

518/ 1000 · 10 of 10 indicators rated
Brand Power467
Momentum466
Performance621

Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Hostage Tape is a company that sells mouth tape products for sleep, designed to reduce snoring and improve sleep quality.

01 · Traffic

How much traffic Hostage Tape gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Hostage Tape drew an estimated 35.5k visits in September 2026, down 37% on the month before and down 14% over three months.

  • Worldwide#227,960of 4.5m sites · Top 10%
  • In United States#71,666of 1.2m sites · Top 10%
  • Personal Care, worldwide#11,607of 215,119 brands · Top 10%
  • Personal Care, United States#1,775of 33,626 brands · Top 10%
Monthly visitssource Sept 2026

35.5k

estimated visits in September

1 mo ▼ −37.1%4 mo ▼ −13.8%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Hostage Tape.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Hostage Tape holds 2.1 out of 5 on Trustpilot over 20 reviews, 3 of them in the last twelve months: 10% of customers give five stars and 60% one star. That volume places Hostage Tape in the top 50% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
2.1TrustScore · 20 reviews · 3 in 12 months
Top 50% review volume
5 ★10%
4 ★5%
3 ★10%
2 ★15%
1 ★60%

Health and Beauty Shop Pharmacy

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Hostage Tape sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Hostage Tape sells on Shopify, 100% of its catalogue in stock. The best seller is Hostage Tape: 1/3/6/12 Month Supplies | Mens/Womens, at US$24.95–US$99.95, followed by Hostage Mouth Tape 30 Day Try and Buy 2 Get 1 FREE - Starter Pack - FREE Shipping.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Sleeping Aids94%
Clothing Tops3%
Gift Cards1%
Hats1%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care94%
Clothing3%
Gift Cards1%
Games1%
Clothing Accessories1%

The dominant category places Hostage Tape in its comparison group.

Prices and ratingsstore data
Average rating
4.23 / 5
Rated products
64% of the catalogue
In stock
100%
Upper price quartile
US$99.99
Currency
USD

05 · Influencers

Who talks about Hostage Tape.

The creators who tag @hostagetape on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @hostagetape on Instagram, led by Jean Shorts (136k followers, 6.5% engagement).

Influencersaccounts tagging @hostagetape · Instagram
AccountProfileFollowersEngagementTagsRelationship
JJean Shorts@jeanshortscomedy · 🇺🇸 USHumor memes comedy Creator136k6.5%2Tagged @hostagetape
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Hostage Tape competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Hostage Tape among Personal Care brands in United States. The closest is MouthShield, then breathewave, Sidesleeperz, The Snorinator, oi tape, illo.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
MouthShieldmouthshield.com
breathewavebreathewave.com
Sidesleeperzsidesleeperz.com
The Snorinatorthesnorinator.com
oi tapeoitape.com
illoillosleep.com
Competitors Gravity finds for Hostage Tape. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Hostage Tape with MouthShield

07 · Company

The company behind Hostage Tape.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Hostage Tape is a company based in Excelsior, United States, on a domain registered in October 2021. It employs about 6 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Excelsior
Founded
Data not available
Domain registered
17 Oct 2021
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
6 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
hostagetape.com · Shopify · USD
Catalogue
36 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Hostage Tape

What people ask Google about Hostage Tape.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Hostage Tape legit or a scam?

According to Gravity by Benchr, Hostage Tape is a brand based in Excelsior, United States: its website has existed since October 2021, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 81,344 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Hostage Tape reviews: is it worth it?

Customers rate Hostage Tape 2.1 out of 5 on Trustpilot over 20 reviews, 3 of them in the last twelve months: 10% give five stars, 60% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Hostage Tape sell?

Hostage Tape is a company that sells mouth tape products for sleep, designed to reduce snoring and improve sleep quality. Gravity by Benchr classifies it under Personal Care, with Sleeping Aids making up 94% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Hostage Tape prices: how much is it?

Hostage Tape's best seller, Hostage Tape: 1/3/6/12 Month Supplies | Mens/Womens, sells from US$24.95 to US$99.95 on hostagetape.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check hostagetape.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Hostage Tape discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Hostage Tape advertises on Facebook and Instagram and on Google, where its offers often run. Check hostagetape.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Hostage Tape?

Hostage Tape sells on its own website, hostagetape.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Hostage Tape?

Gravity by Benchr records a company based in Excelsior, United States, whose domain was registered in 2021, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Hostage Tape growing?

Not at the moment. Gravity by Benchr estimates about 35,500 visits to hostagetape.com in September 2026, down 37% in a month and down 14% over three months. Hostage Tape ranks #1,775 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Hostage Tape use?

Gravity by Benchr identifies hostagetape.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Hostage Tape's ad budget?

Gravity by Benchr does not publish a spend figure for Hostage Tape on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Hostage Tape ranks #1,775 of 33,626 by estimated traffic. Its closest competitors on the same market are MouthShield, breathewave, Sidesleeperz, The Snorinator and oi tape. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hostage Tape.