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- House of Carats
Brand page · Jewelry · United Kingdom
House of Carats traffic, ads & competitors 54.5k visits a month, 147 active Meta ads, Gravity score 635.
House of Carats — House of Carats creates timeless, high-quality jewellery using premium precious metals and diamond simulants, designed for modern women. In September 2026 houseofcarats.co.uk drew an estimated 54.5k visits, up 4% on the month before. It ranks #186 of 6,772 Jewelry brands in the United Kingdom and holds a 4.2 Trustpilot rating over 414 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 265 peers: Jewelry brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
House of Carats creates timeless, high-quality jewellery using premium precious metals and diamond simulants, designed for modern women.
01 · Traffic
House of Carats website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
House of Carats drew an estimated 54.5k visits in September 2026, up 4% on the month before and up 11% over three months.
- Worldwide#157,841of 4.5m sites · Top 5%
- In United Kingdom#8,320of 192k sites · Top 5%
- Jewelry, worldwide#3,574of 132,285 brands · Top 5%
- Jewelry, United Kingdom#186of 6,772 brands · Top 5%
54.5k
estimated visits in September
1 mo ▲ +4.0%4 mo ▲ +11.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
House of Carats reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
House of Carats holds 4.2 out of 5 on Trustpilot over 414 reviews, 250 of them in the last twelve months: 78% of customers give five stars and 15% one star. That volume places House of Carats in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
House of Carats best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
House of Carats sells on Shopify, 36% of its catalogue in stock. The best seller is Tennis Chain Silver 5mm, at £79.00–£109.00, followed by Icy Initial Letter and Dielli Radiant Cut Ring.
#1Tennis Chain Silver 5mmHouse of Carats£79.00–£109.00In stock
#2Icy Initial LetterHouse of Carats£59.00–£69.00In stock
#3Dielli Radiant Cut RingHouse of Carats£125.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places House of Carats in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 47% of the catalogue
- In stock
- 36%
- Upper price quartile
- US$145.59
- Currency
- GBP
04 · Ads
House of Carats ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
House of Carats runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since July 2025 (image, text, video).
Tarnish-Free JewelleryHouse of Carats7 Oct 2026image
The Bestseller Stacking SetHouse of Carats7 Oct 2026image
Identical sparkle, none of the markup 💎House of Carats6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026golden bay group ltdverified
Image ad21 Oct 2026golden bay group ltdverified
Text ad21 Oct 2026golden bay group ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
House of Carats influencers
The creators who tag @houseofcarats on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @houseofcarats on Instagram, led by Luchi Del Mar (1.2m followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLuchi Del Mar@luchi · 🇺🇸 US | Fashion style luxury Creator | 1.2m | 1.0% | 1 | Tagged @houseofcarats |
06 · Competitors according to Gravity
House of Carats competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for House of Carats among Jewelry brands in the United Kingdom. The closest is e&e Jewellery, then Ti2 Titanium, Aquila Jewellery, Molly Olivia, 𝐃 𝐀 𝐘 𝐀, Isla Silver.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| e&e Jewelleryeandejewellery.com | |||||||
| Ti2 Titaniumti2titanium.com | |||||||
| Aquila Jewelleryaquilajewellery.com | |||||||
| Molly Oliviamollyolivia.com | |||||||
| 𝐃 𝐀 𝐘 𝐀dayajewelry.com | |||||||
| Isla Silverislasilver.com |
07 · Company
Who is behind House of Carats?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
House of Carats is a company based in Sheffield, United Kingdom, on a domain registered in June 2020.
- Entity country
- 🇬🇧 United Kingdom · Sheffield
- Domain registered
- 9 Jun 2020
- Status
- Operating
- Own store
- houseofcarats.co.uk · Shopify · GBP
- Catalogue
- 251 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about House of Carats
What people ask Google about House of Carats.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is House of Carats a legit company?
According to Gravity by Benchr, House of Carats is a brand based in Sheffield, United Kingdom: its website has existed since June 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 99,762 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
House of Carats reviews: is it worth it?
Customers rate House of Carats 4.2 out of 5 on Trustpilot over 414 reviews, 250 of them in the last twelve months: 78% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is House of Carats known for?
House of Carats creates timeless, high-quality jewellery using premium precious metals and diamond simulants, designed for modern women. Gravity by Benchr classifies it under Jewelry, with Rings making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
House of Carats prices: how much is it?
House of Carats' best seller, Tennis Chain Silver 5mm, sells from £79.00 to £109.00 on houseofcarats.co.uk. 36% of the catalogue is in stock. Gravity does not track prices daily: check houseofcarats.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does House of Carats have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: House of Carats advertises on Facebook and Instagram and on Google, where its offers often run. Check houseofcarats.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy House of Carats?
House of Carats sells on its own website, houseofcarats.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind House of Carats?
Gravity by Benchr records a company based in Sheffield, United Kingdom, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is House of Carats growing?
Yes. Gravity by Benchr estimates about 54,500 visits to houseofcarats.co.uk in September 2026, up 4% in a month and up 11% over three months. House of Carats ranks #186 of 6,772 Jewelry brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does House of Carats use?
Gravity by Benchr identifies houseofcarats.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does House of Carats spend on Meta ads?
Gravity by Benchr does not publish a spend figure for House of Carats on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in the United Kingdom?
Among Jewelry brands in the United Kingdom in the Gravity by Benchr index, House of Carats ranks #186 of 6,772 by estimated traffic. Its closest competitors on the same market are e&e Jewellery, Ti2 Titanium, Aquila Jewellery, Molly Olivia and 𝐃 𝐀 𝐘 𝐀. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with House of Carats.