Brand page · Clothing · Norway
Hygge (houseofhygge.no) traffic, ads & competitors 32.1k visits a month, 2 active Meta ads, Gravity score 569.
Hygge — House of Hygge is an outdoor lifestyle brand that sells ski clothing and accessories for men and women, founded by skiers in Hemsedal, Norway. In September 2026 houseofhygge.no drew an estimated 32.1k visits, up 36% on the month before. It ranks #55 of 493 Clothing brands in Norway.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 46 peers: Clothing brands in Norway with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
House of Hygge is an outdoor lifestyle brand that sells ski clothing and accessories for men and women, founded by skiers in Hemsedal, Norway.
01 · Traffic
Hygge website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hygge drew an estimated 32.1k visits in September 2026, up 36% on the month before and up 743% over three months.
- Worldwide#248,255of 4.5m sites · Top 10%
- In Norway#1,276of 15.2k sites · Top 10%
- Clothing, worldwide#23,588of 459,295 brands · Top 10%
- Clothing, Norway#55of 493 brands · Top 20%
32.1k
estimated visits in September
1 mo ▲ +36.2%4 mo ▲ +742.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Hygge reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hygge holds 3.0 out of 5 on Trustpilot over 7 reviews, 1 of them in the last twelve months: 86% of customers give five stars and 0% one star.
Outdoor Clothing and Equipment Shop Outerwear Store Women's Clothing Store Men's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Hygge best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hygge sells on Shopify, 96% of its catalogue in stock. The best seller is Men's Ildsjel Down Jacket, at NOK 3,999.00, followed by Men's Boxershorts 5 Pk. and 3pk. Cotton Sock // Stripes.
#1Men's Ildsjel Down JacketHyggeNOK 3,999.00In stock
#2Men's Boxershorts 5 Pk.HyggeNOK 699.00In stock
#33pk. Cotton Sock // StripesHyggeNOK 299.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hygge in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$185.40
- Currency
- NOK
04 · Ads
Hygge ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hygge runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text, video).
default_collection_headlineHYGGE3 Sept 2026image
Merinoull Skisokk // Snowshoes // Mørkeblå, Turkis, Mørketurkis 44-47HYGGE3 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026House of Hygge ASverified
Text ad19 Oct 2026House of Hygge ASverified
Text ad19 Oct 2026House of Hygge ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Hygge influencers
The creators who tag @houseofhygge on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Hygge competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hygge among Clothing brands in Norway. The closest is Finelli, then Han Kjøbenhavn, Charles Tyrwhitt, maxime.com.br, The Room, Deus Ex Machina Brasil.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Finellifinelliclothing.com | |||||||
| Han Kjøbenhavnhankjobenhavn.com | |||||||
| Charles Tyrwhittcharlestyrwhitt.pk | |||||||
| maxime.com.brmaxime.com.br | |||||||
| The Roomtheroomantwerp.com | |||||||
| Deus Ex Machina Brasildeuscustoms.com.br |
07 · Company
Who is behind Hygge?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hygge is a company based in Norway, founded in 2004 according to LinkedIn, on a domain registered in May 2009. It employs about 14 people.
- Entity country
- 🇳🇴 Norway
- Founded
- 2004, per LinkedIn
- Domain registered
- 13 May 2009
- Employees
- 14 on LinkedIn
- Own store
- houseofhygge.no · Shopify · NOK
08 · What people ask about Hygge
What people ask Google about Hygge.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hygge a legit company?
According to Gravity by Benchr, Hygge is a brand based in Norway: its website has existed since May 2009, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 16,238 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Hygge sell?
House of Hygge is an outdoor lifestyle brand that sells ski clothing and accessories for men and women, founded by skiers in Hemsedal, Norway. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Hygge prices: how much is it?
Hygge's best seller, Men's Ildsjel Down Jacket, sells NOK 3,999.00 on houseofhygge.no. 96% of the catalogue is in stock. Gravity does not track prices daily: check houseofhygge.no before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hygge have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hygge advertises on Facebook and Instagram and on Google, where its offers often run. Check houseofhygge.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hygge?
Hygge sells on its own website, houseofhygge.no, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Hygge?
Gravity by Benchr records a company based in Norway, founded in 2004 according to LinkedIn, on a domain registered in 2009, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hygge growing?
Yes. Gravity by Benchr estimates about 32,100 visits to houseofhygge.no in September 2026, up 36% in a month and up 743% over three months. Hygge ranks #55 of 493 Clothing brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hygge use?
Gravity by Benchr identifies houseofhygge.no as a Shopify store (standard plan, not Shopify Plus), selling in NOK. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hygge's ad budget?
Gravity by Benchr does not publish a spend figure for Hygge on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Norway?
Among Clothing brands in Norway in the Gravity by Benchr index, Hygge ranks #55 of 493 by estimated traffic. Its closest competitors on the same market are Finelli, Han Kjøbenhavn, Charles Tyrwhitt, maxime.com.br and The Room. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hygge.