- Gravity
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- Decor
- House of Isabella
Brand page · Decor · Australia
House of Isabella traffic, ads & competitors 78.7k visits a month, 23 active Meta ads, Gravity score 479.
House of Isabella — House of Isabella AU is an Australia-wide online retailer of luxury furniture and interiors, offering stylish home decor and furnishings delivered directly to customers. In September 2026 houseofisabella.com.au drew an estimated 78.7k visits, down 10% on the month before. It ranks #73 of 6,489 Decor brands in Australia and holds a 4.3 Trustpilot rating over 218 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 173 peers: Decor brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
House of Isabella AU is an Australia-wide online retailer of luxury furniture and interiors, offering stylish home decor and furnishings delivered directly to customers.
01 · Traffic
House of Isabella website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
House of Isabella drew an estimated 78.7k visits in September 2026, down 10% on the month before and up 33% over three months.
- Worldwide#115,208of 4.5m sites · Top 5%
- In Australia#2,633of 105k sites · Top 5%
- Decor, worldwide#2,191of 185,686 brands · Top 5%
- Decor, Australia#73of 6,489 brands · Top 5%
78.7k
estimated visits in September
1 mo ▼ −10.3%4 mo ▲ +32.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
House of Isabella reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
House of Isabella holds 4.3 out of 5 on Trustpilot over 218 reviews, 91 of them in the last twelve months: 75% of customers give five stars and 15% one star. That volume places House of Isabella in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
House of Isabella best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
House of Isabella sells on Shopify, 92% of its catalogue in stock. The best seller is Purchase Protection, at A$2.50–A$23.50, followed by Route Shipping Insurance and Haiti Round Basket Table Glass - Outdoor Under-Cover.
#1Purchase ProtectionHouse of IsabellaA$2.50–A$23.50In stock
#2Route Shipping InsuranceHouse of IsabellaA$1.00–A$208.00In stock
#3Haiti Round Basket Table Glass - Outdoor Under-CoverHouse of IsabellaA$219.78In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places House of Isabella in its comparison group.
- Average rating
- 4.49 / 5
- Rated products
- 1% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$572.85
- Currency
- AUD
04 · Ads
House of Isabella ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
House of Isabella runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
House of IsabellaHouse of Isabella1 Oct 2026image
House of IsabellaHouse of Isabella29 Sept 2026image
House of IsabellaHouse of Isabella29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Midas Island Group Pty Ltdverified
Image ad20 Oct 2026Midas Island Group Pty Ltdverified
Text ad20 Oct 2026Midas Island Group Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
House of Isabella influencers
The creators who tag @houseofisabellauk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @houseofisabellauk on Instagram, led by mybespokeroom (48.8k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| mmybespokeroom@mybespokeroom · 🇬🇧 GB | Decoration garden diy Creator | 48.8k | 0.0% | 1 | Tagged @houseofisabellauk |
06 · Competitors according to Gravity
House of Isabella competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for House of Isabella among Decor brands in Australia. The closest is Cheap Rugs Australia, then All Modern Rugs, Good Huis Co, Jarvis + Jarvis Home, housethings.com.au, The Skin Thing.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cheap Rugs Australiacheaprugsaustralia.com.au | |||||||
| All Modern Rugsallmodernrugs.com.au | |||||||
| Good Huis Cogoodhuisco.com.au | |||||||
| Jarvis + Jarvis Homejarvisjarvishome.com.au | |||||||
| housethings.com.auhousethings.com.au | |||||||
| The Skin Thingtheskinthing.com.au |
07 · Company
Who is behind House of Isabella?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
House of Isabella is a company based in Sydney, Australia.
- Entity country
- 🇦🇺 Australia · Sydney
- Status
- Operating
- Own store
- houseofisabella.com.au · Shopify · AUD
- Catalogue
- 124 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about House of Isabella
What people ask Google about House of Isabella.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is House of Isabella legit or a scam?
According to Gravity by Benchr, House of Isabella is a brand based in Sydney, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 179,574 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
House of Isabella reviews
Customers rate House of Isabella 4.3 out of 5 on Trustpilot over 218 reviews, 91 of them in the last twelve months: 75% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is House of Isabella known for?
House of Isabella AU is an Australia-wide online retailer of luxury furniture and interiors, offering stylish home decor and furnishings delivered directly to customers. Gravity by Benchr classifies it under Decor, with Rugs making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
House of Isabella prices: how much is it?
House of Isabella's best seller, Purchase Protection, sells from A$2.50 to A$23.50 on houseofisabella.com.au. 92% of the catalogue is in stock. Gravity does not track prices daily: check houseofisabella.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
House of Isabella promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: House of Isabella advertises on Facebook and Instagram and on Google, where its offers often run. Check houseofisabella.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy House of Isabella?
House of Isabella sells on its own website, houseofisabella.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is House of Isabella doing well?
Yes. Gravity by Benchr estimates about 78,700 visits to houseofisabella.com.au in September 2026, down 10% in a month and up 33% over three months. House of Isabella ranks #73 of 6,489 Decor brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does House of Isabella use?
Gravity by Benchr identifies houseofisabella.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is House of Isabella's ad budget?
Gravity by Benchr does not publish a spend figure for House of Isabella on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Australia?
Among Decor brands in Australia in the Gravity by Benchr index, House of Isabella ranks #73 of 6,489 by estimated traffic. Its closest competitors on the same market are Cheap Rugs Australia, All Modern Rugs, Good Huis Co, Jarvis + Jarvis Home and housethings.com.au. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with House of Isabella.