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- Kitchen & Dining
- House of Knives
Brand page · Kitchen & Dining · Canada
House of Knives traffic, ads & competitors 147k visits a month, 9 active Meta ads, Gravity score 569.
House of Knives — House of Knives is a Canadian cutlery retailer that sells kitchen knives, sporting knives, kitchen gadgets, sharpeners, multi-tools, and personal care products. In September 2026 houseofknives.ca drew an estimated 147k visits, down 23% on the month before. It ranks #24 of 3,689 Kitchen & Dining brands in Canada.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 31 peers: Kitchen & Dining brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
House of Knives is a Canadian cutlery retailer that sells kitchen knives, sporting knives, kitchen gadgets, sharpeners, multi-tools, and personal care products.
01 · Traffic
House of Knives website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
House of Knives drew an estimated 147k visits in September 2026, down 23% on the month before and down 29% over three months.
- Worldwide#67,822of 4.5m sites · Top 5%
- In Canada#1,204of 104k sites · Top 5%
- Kitchen & Dining, worldwide#1,498of 145,612 brands · Top 5%
- Kitchen & Dining, Canada#24of 3,689 brands · Top 1%
147k
estimated visits in September
1 mo ▼ −23.4%4 mo ▼ −28.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
House of Knives reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
House of Knives holds 3.4 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Kitchen Supply Store Cutlery Store Knife Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
House of Knives best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read House of Knives's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places House of Knives in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
House of Knives ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
House of Knives runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Meet the original inventors of the rolling knife sharpener! 🇩🇪 🔪 Crafted in Germany, the all-new HORL 3 series takes all the guesswork outHouse of Knives5 Oct 2026video
🔪✨ THE KNIFE EVENT IS BACK! It’s time to upgrade your kitchen setup. 🍳 Shop trusted favorites like Shun, Messermeister & Kori, explore ourHouse of Knives5 Oct 2026image
Sharp Deals InsideHouse of Knives1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Andre Engverified
Text ad19 Oct 2026Andre Engverified
Text ad19 Oct 2026Andre Engverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
House of Knives influencers
The creators who tag @houseofknives on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @houseofknives on Instagram, led by 🌟Vega🌟 (85.8k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �🌟Vega🌟@vega.cos · 🇨🇦 CA | Photography visual arts Creator | 85.8k | 1.8% | 1 | Tagged @houseofknives |
06 · Competitors according to Gravity
House of Knives competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for House of Knives among Kitchen & Dining brands in Canada. The closest is Cutlery and More, then Couteauxduchef, Seido Knives, Northern Knife, XinZuo, WÜSTHOF.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cutlery and Morecutleryandmore.com | |||||||
| Couteauxduchefcouteauxduchef.com | |||||||
| Seido Knivesseidoknives.com | |||||||
| Northern Knifenorthernknife.co.uk | |||||||
| XinZuoxinzuo.cz | |||||||
| WÜSTHOFwusthof.com |
07 · Company
Who is behind House of Knives?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
House of Knives is a company based in Canada, founded in 1979 according to LinkedIn, on a domain registered in September 2000. It employs about 66 people.
- Entity country
- 🇨🇦 Canada
- Founded
- 1979, per LinkedIn
- Domain registered
- 22 Sept 2000
- Employees
- 66 on LinkedIn
- Own store
- houseofknives.ca · Bigcommerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about House of Knives
What people ask Google about House of Knives.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is House of Knives legit or a scam?
According to Gravity by Benchr, House of Knives is a brand based in Canada: its website has existed since September 2000, it sells on a Bigcommerce store, it employs 66 people on LinkedIn, it has 15,608 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does House of Knives sell?
House of Knives is a Canadian cutlery retailer that sells kitchen knives, sporting knives, kitchen gadgets, sharpeners, multi-tools, and personal care products. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does House of Knives have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: House of Knives advertises on Facebook and Instagram and on Google, where its offers often run. Check houseofknives.ca for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy House of Knives?
House of Knives sells on its own website, houseofknives.ca, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns House of Knives?
Gravity by Benchr records a company based in Canada, founded in 1979 according to LinkedIn, on a domain registered in 2000, with 66 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is House of Knives growing?
Not at the moment. Gravity by Benchr estimates about 147,100 visits to houseofknives.ca in September 2026, down 23% in a month and down 29% over three months. House of Knives ranks #24 of 3,689 Kitchen & Dining brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does House of Knives use?
Gravity by Benchr identifies houseofknives.ca as a Bigcommerce store. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is House of Knives' ad budget?
Gravity by Benchr does not publish a spend figure for House of Knives on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Canada?
Among Kitchen & Dining brands in Canada in the Gravity by Benchr index, House of Knives ranks #24 of 3,689 by estimated traffic. Its closest competitors on the same market are Cutlery and More, Couteauxduchef, Seido Knives, Northern Knife and XinZuo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with House of Knives.