- Gravity
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- Health & Beauty
- Personal Care
- House of Lashes®
Brand page · Personal Care · United States
House of Lashes® traffic, ads & competitors 32.2k visits a month, 35 active Meta ads, Gravity score 536.
House of Lashes® — House of Lashes® is a brand that creates high-quality, cruelty-free false eyelashes using 100% premium human hair and synthetic fibers, designed to fit all eye shapes and everyday lifestyles. In September 2026 houseoflashes.com drew an estimated 32.2k visits, down 23% on the month before. It ranks #1,910 of 33,626 Personal Care brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
House of Lashes® is a brand that creates high-quality, cruelty-free false eyelashes using 100% premium human hair and synthetic fibers, designed to fit all eye shapes and everyday lifestyles.
01 · Traffic
House of Lashes® website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
House of Lashes® drew an estimated 32.2k visits in September 2026, down 23% on the month before and down 23% over three months.
- Worldwide#248,068of 4.5m sites · Top 10%
- In United States#77,675of 1.2m sites · Top 10%
- Personal Care, worldwide#12,639of 215,119 brands · Top 10%
- Personal Care, United States#1,910of 33,626 brands · Top 10%
32.2k
estimated visits in September
1 mo ▼ −23.4%4 mo ▼ −22.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
House of Lashes® reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
House of Lashes® holds 2.5 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 40% of customers give five stars and 60% one star.
Beauty Product Supplier Beauty Supply Store Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
House of Lashes® best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
House of Lashes® sells on Shopify, 95% of its catalogue in stock. The best seller is HOL® Clear Lash Glue, at US$10.00–US$18.00, followed by Iconic® Lite and Iconic®.
#1HOL® Clear Lash GlueHouse of Lashes®US$10.00–US$18.00In stock
#2Iconic® LiteHouse of Lashes®US$12.00–US$30.00In stock
#3Iconic®House of Lashes®US$12.00–US$30.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places House of Lashes® in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 86% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$14.00
- Currency
- USD
04 · Ads
House of Lashes® ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
House of Lashes® runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Professional Results, At Home. ✨House of Lashes7 Oct 2026video
House of LashesHouse of Lashes1 Oct 2026image
Professional Results, At Home. ✨House of Lashes1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026House of Lashesverified
Text ad21 Oct 2026House of Lashesverified
Text ad21 Oct 2026House of Lashesverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
House of Lashes® influencers
The creators who tag @houseoflashes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @houseoflashes on Instagram, led by Lou (58.3k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLou@makeupbylourose · 🇦🇺 AU | Beauty cosmetics skincare Creator | 58.3k | 0.8% | 9 | Tagged @houseoflashes |
06 · Competitors according to Gravity
House of Lashes® competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for House of Lashes® among Personal Care brands in the United States. The closest is Ninetynine Dreams, then GoldStarFragrances, TONYMOLY USA, MODELONES, SpaLife, Bioelements.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ninetynine Dreamsninetyninedreams.com | |||||||
| GoldStarFragrancesgoldstarfragrances.com | |||||||
| TONYMOLY USAtonymoly.us | |||||||
| MODELONESmodelones.com | |||||||
| SpaLifespalifebeauty.com | |||||||
| Bioelementsbioelements.com |
07 · Company
Who is behind House of Lashes®?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
House of Lashes® is a company based in Irvine, United States, founded in 2012 according to LinkedIn, on a domain registered in January 2012. It employs about 21 people.
- Entity country
- 🇺🇸 United States · Irvine
- Founded
- 2012, per LinkedIn
- Domain registered
- 25 Jan 2012
- Status
- Operating
- Employees
- 21 on LinkedIn
- Own store
- houseoflashes.com · Shopify · USD
- Catalogue
- 138 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about House of Lashes®
What people ask Google about House of Lashes®.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is House of Lashes® a legit company?
According to Gravity by Benchr, House of Lashes® is a brand based in Irvine, United States: its website has existed since January 2012, it sells on a Shopify store, it employs 21 people on LinkedIn, it has 1,856,537 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is House of Lashes® known for?
House of Lashes® is a brand that creates high-quality, cruelty-free false eyelashes using 100% premium human hair and synthetic fibers, designed to fit all eye shapes and everyday lifestyles. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 89% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
House of Lashes® prices: how much is it?
House of Lashes®'s best seller, HOL® Clear Lash Glue, sells from US$10.00 to US$18.00 on houseoflashes.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check houseoflashes.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a House of Lashes® discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: House of Lashes® advertises on Facebook and Instagram and on Google, where its offers often run. Check houseoflashes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy House of Lashes®?
House of Lashes® sells on its own website, houseoflashes.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns House of Lashes®?
Gravity by Benchr records a company based in Irvine, United States, founded in 2012 according to LinkedIn, on a domain registered in 2012, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is House of Lashes® doing well?
Not at the moment. Gravity by Benchr estimates about 32,200 visits to houseoflashes.com in September 2026, down 23% in a month and down 23% over three months. House of Lashes® ranks #1,910 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does House of Lashes® use?
Gravity by Benchr identifies houseoflashes.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does House of Lashes® spend on Meta ads?
Gravity by Benchr does not publish a spend figure for House of Lashes® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, House of Lashes® ranks #1,910 of 33,626 by estimated traffic. Its closest competitors on the same market are Ninetynine Dreams, GoldStarFragrances, TONYMOLY USA, MODELONES and SpaLife. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with House of Lashes®.