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- House of Niche
Brand page · Personal Care · Netherlands
House of Niche traffic, ads & competitors 49.3k visits a month, 4 active Meta ads, Gravity score 654.
House of Niche — House of Niche is a Dutch online perfume retailer that sells a wide range of perfumes, perfume oils, and related products for men, women, and unisex use. In September 2026 houseofniche.nl drew an estimated 49.3k visits, down 31% on the month before. It ranks #116 of 2,136 Personal Care brands in the Netherlands and holds a 4.8 Trustpilot rating over 727 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 113 peers: Personal Care brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
House of Niche is a Dutch online perfume retailer that sells a wide range of perfumes, perfume oils, and related products for men, women, and unisex use.
01 · Traffic
House of Niche website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
House of Niche drew an estimated 49.3k visits in September 2026, down 31% on the month before and down 18% over three months.
- Worldwide#172,132of 4.5m sites · Top 5%
- In Netherlands#2,427of 78.6k sites · Top 5%
- Personal Care, worldwide#8,710of 215,119 brands · Top 5%
- Personal Care, Netherlands#116of 2,136 brands · Top 10%
49.3k
estimated visits in September
1 mo ▼ −31.1%4 mo ▼ −17.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
House of Niche reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
House of Niche holds 4.8 out of 5 on Trustpilot over 727 reviews, 452 of them in the last twelve months: 92% of customers give five stars and 1% one star. That volume places House of Niche in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
House of Niche best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
House of Niche sells on Shopify, 47% of its catalogue in stock. The best seller is Angham, at €18.99, followed by Khair Confection and Eclaire.
#1AnghamHouse of Niche€18.99In stock
#2Khair ConfectionHouse of Niche€5.99–€16.49In stock
#3EclaireHouse of Niche€24.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places House of Niche in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 21% of the catalogue
- In stock
- 47%
- Upper price quartile
- US$44.80
- Currency
- EUR
04 · Ads
House of Niche ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
House of Niche runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2025 (image, text).
1000+ samples vanaf €3,99House of Niche23 Sept 2026image
Luxe geuren. Eerst proberen.House of Niche20 Sept 2026video
default_collection_headlineHouse of Niche24 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026House of Nicheverified
Text ad20 Oct 2026House of Nicheverified
Text ad20 Oct 2026House of Nicheverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
House of Niche influencers
The creators who tag @byhouseofniche on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
House of Niche competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for House of Niche among Personal Care brands in the Netherlands. The closest is Elixir Parfums, then Pure Oud, FragranceGems, Luxury Fragrances, Care for Skin, Korean Skincare.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Elixir Parfumselixir-parfums.nl | |||||||
| Pure Oudpureoud.nl | |||||||
| FragranceGemsfragrance-gems.nl | |||||||
| Luxury Fragrancesluxuryfragrances.nl | |||||||
| Care for Skincareforskin.nl | |||||||
| Korean Skincarekoreanskincare.pt |
07 · Company
Who is behind House of Niche?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
House of Niche is a company based in Soest, Netherlands, founded in 2013 according to LinkedIn, on a domain registered in May 2023. It employs about 14 people.
- Entity country
- 🇳🇱 Netherlands · Soest
- Founded
- 2013, per LinkedIn
- Domain registered
- 16 May 2023
- Employees
- 14 on LinkedIn
- Own store
- houseofniche.nl · Shopify · EUR
- Catalogue
- 80 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about House of Niche
What people ask Google about House of Niche.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is House of Niche legit?
According to Gravity by Benchr, House of Niche is a brand based in Soest, Netherlands: its website has existed since May 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 5,553 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about House of Niche?
Customers rate House of Niche 4.8 out of 5 on Trustpilot over 727 reviews, 452 of them in the last twelve months: 92% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is House of Niche known for?
House of Niche is a Dutch online perfume retailer that sells a wide range of perfumes, perfume oils, and related products for men, women, and unisex use. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 91% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
House of Niche prices: how much is it?
House of Niche's best seller, Angham, sells €18.99 on houseofniche.nl. 47% of the catalogue is in stock. Gravity does not track prices daily: check houseofniche.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does House of Niche have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: House of Niche advertises on Facebook and Instagram and on Google, where its offers often run. Check houseofniche.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy House of Niche?
House of Niche sells on its own website, houseofniche.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind House of Niche?
Gravity by Benchr records a company based in Soest, Netherlands, founded in 2013 according to LinkedIn, on a domain registered in 2023, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is House of Niche doing well?
Not at the moment. Gravity by Benchr estimates about 49,300 visits to houseofniche.nl in September 2026, down 31% in a month and down 18% over three months. House of Niche ranks #116 of 2,136 Personal Care brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does House of Niche use?
Gravity by Benchr identifies houseofniche.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does House of Niche spend on Meta ads?
Gravity by Benchr does not publish a spend figure for House of Niche on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the Netherlands?
Among Personal Care brands in the Netherlands in the Gravity by Benchr index, House of Niche ranks #116 of 2,136 by estimated traffic. Its closest competitors on the same market are Elixir Parfums, Pure Oud, FragranceGems, Luxury Fragrances and Care for Skin. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with House of Niche.