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  5. House of Sillage

Brand page · Personal Care · United States

House of Sillage Top 5% worldwide Top 10% in United States Top 10% in Personal Care Top 10% in Personal Care in United States
houseofsillage.com·🇺🇸 Newport Beach, United States· Shopify·Since 2010

House of Sillage: 37.2k visits a month, 67 active Meta ads, Gravity score 497.

House of Sillage — House of Sillage is a luxury fragrance and cosmetics brand that specializes in haute parfumerie with collectible creations featuring gold-plated cupcake flacons. In September 2026 houseofsillage.com drew an estimated 37.2k visits, up 1% on the month before. It ranks #1,727 of 33,626 Personal Care brands in United States.

houseofsillage.com@houseofsillage 94.5kYouTube 1.6kFacebookLinkedIn 13.2kTrustpilot 3.7Meta Ad Library 67

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
37.2k
+1% vs. August 2026
Instagram followers
94.5k
2,729 posts · @houseofsillage
Trustpilot
3.7
2 reviews
Meta ads
67
active · on Google since 2026
Products
92%
in stock · 118 collections
Rank in United States
#1,727
of 33,626 in Personal Care
LinkedIn
13.2k
followers · 88 employees
Earned media value
€1.7k
per month, Instagram

Gravity score

497/ 1000 · 10 of 10 indicators rated
Brand Power524
Momentum344
Performance623

Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

House of Sillage is a luxury fragrance and cosmetics brand that specializes in haute parfumerie with collectible creations featuring gold-plated cupcake flacons.

01 · Traffic

How much traffic House of Sillage gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

House of Sillage drew an estimated 37.2k visits in September 2026, up 1% on the month before and down 62% over three months.

  • Worldwide#218,989of 4.5m sites · Top 5%
  • In United States#69,027of 1.2m sites · Top 10%
  • Personal Care, worldwide#11,162of 215,119 brands · Top 10%
  • Personal Care, United States#1,727of 33,626 brands · Top 10%
Monthly visitssource Sept 2026

37.2k

estimated visits in September

1 mo ▲ +0.8%4 mo ▼ −61.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about House of Sillage.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

House of Sillage holds 3.7 out of 5 on Trustpilot over 2 reviews: 50% of customers give five stars and 50% one star.

Trustpilotread 20 Oct 2026
3.7TrustScore · 2 reviews
5 ★50%
4 ★0%
3 ★0%
2 ★0%
1 ★50%

Perfume Store Cosmetics and Perfumes Supplier

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What House of Sillage sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

House of Sillage sells on Shopify, 92% of its catalogue in stock. The best seller is Women's Signature Sample Set, at US$100.00, followed by Hufflepuff™ and Passion de L’Amour.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics93%
Home Fragrances6%
Gift Cards1%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care93%
Decor6%
Gift Cards1%

The dominant category places House of Sillage in its comparison group.

Prices and ratingsstore data
Average rating
4.68 / 5
Rated products
82% of the catalogue
In stock
92%
Upper price quartile
US$329.00
Currency
USD

05 · Influencers

Who talks about House of Sillage.

The creators who tag @houseofsillage on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @houseofsillage on Instagram, led by PondyFragBoy (Sayan) | Fragrance Blogger 🇮🇳🇵🇹 (29.8k followers, 1.3% engagement).

Influencersaccounts tagging @houseofsillage · Instagram
AccountProfileFollowersEngagementTagsRelationship
PPondyFragBoy (Sayan) | Fragrance Blogger 🇮🇳🇵🇹@pondyfragboy · 🇮🇳 INBeauty cosmetics skincare Creator29.8k1.3%2Tagged @houseofsillage
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who House of Sillage competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for House of Sillage among Personal Care brands in United States. The closest is Memo Paris, then PARFUM, Hanacure, Cellcosmet, REGENALIGHT, Luminance RED.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Memo Parisus.memoparis.com
PARFUMparfum.beyonce.com
Hanacurehanacure.com
Cellcosmetcellcosmet.com
REGENALIGHTregenalight.com
Luminance REDluminancered.com
Competitors Gravity finds for House of Sillage. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare House of Sillage with Memo Paris

07 · Company

The company behind House of Sillage.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

House of Sillage is a company based in Newport Beach, United States, founded in 2010 according to LinkedIn, on a domain registered in August 2010. It employs about 88 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Newport Beach
Founded
2010, per LinkedIn
Domain registered
27 Aug 2010
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
88 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
houseofsillage.com · Shopify · USD
Catalogue
118 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about House of Sillage

What people ask Google about House of Sillage.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is House of Sillage legit or a scam?

According to Gravity by Benchr, House of Sillage is a brand based in Newport Beach, United States: its website has existed since August 2010, it sells on a Shopify store, it employs 88 people on LinkedIn, it has 94,531 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is House of Sillage?

House of Sillage is a luxury fragrance and cosmetics brand that specializes in haute parfumerie with collectible creations featuring gold-plated cupcake flacons. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 93% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does House of Sillage cost?

House of Sillage's best seller, Women's Signature Sample Set, sells US$100.00 on houseofsillage.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check houseofsillage.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does House of Sillage have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: House of Sillage advertises on Facebook and Instagram and on Google, where its offers often run. Check houseofsillage.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy House of Sillage?

House of Sillage sells on its own website, houseofsillage.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns House of Sillage?

Gravity by Benchr records a company based in Newport Beach, United States, founded in 2010 according to LinkedIn, on a domain registered in 2010, with 88 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is House of Sillage doing well?

Not at the moment. Gravity by Benchr estimates about 37,200 visits to houseofsillage.com in September 2026, up 1% in a month and down 62% over three months. House of Sillage ranks #1,727 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does House of Sillage use?

Gravity by Benchr identifies houseofsillage.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records, November 2026.

What is House of Sillage's ad budget?

Gravity by Benchr does not publish a spend figure for House of Sillage on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, House of Sillage ranks #1,727 of 33,626 by estimated traffic. Its closest competitors on the same market are Memo Paris, PARFUM, Hanacure, Cellcosmet and REGENALIGHT. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with House of Sillage.