Brand page · Decor · United Kingdom
Hovia: 185K visits a month, 33 active Meta ads, Gravity score 533.
Hovia — Hovia is a wallpaper and murals company that sells consciously designed, handcrafted wallpaper and custom made murals for residential and commercial spaces. In September 2026 hovia.com drew an estimated 185K visits, up 31% on the month before. It ranks #13 of 980 Decor brands in United Kingdom and holds a 4.4 Trustpilot rating over 3,001 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 131 peers: Decor brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hovia is a wallpaper and murals company that sells consciously designed, handcrafted wallpaper and custom made murals for residential and commercial spaces.
01 · Traffic
How much traffic Hovia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hovia drew an estimated 185K visits in September 2026, up 31% on the month before and down 10% over three months.
- Worldwide#56,035of 4.5M sites · Top 5%
- In Sweden#441of 27.3K sites · Top 5%
- Decor, worldwide#898of 185,686 brands · Top 1%
- Decor, Sweden#13of 980 brands · Top 5%
185K
estimated visits in September
1 mo ▲ +30.6%4 mo ▼ −10.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hovia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hovia holds 4.4 out of 5 on Trustpilot over 3,001 reviews, 166 of them in the last twelve months: 86% of customers give five stars and 3% one star. That volume places Hovia in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Hovia scores 4.5 over 213 reviews.
Wallpaper Store Interior Designer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hovia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hovia's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Hovia in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Hovia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hovia runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since March 2022 (image, text, video).
HoviaHovia7 Oct 2026image
Sage Line Drawing Face Wallpaper MuralHovia7 Oct 2026image
Pink Heart Pattern Striped Kids’ Delightful MuralHovia6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Gimmersta Wallpaper UK Limitedverified
Text ad19 Oct 2026Milexa Groupverified
Text ad19 Oct 2026Milexa Groupverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hovia.
The creators who tag @hoviaofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hoviaofficial on Instagram, led by Nik Dillon | Interiors & Home Inspo ✨ (14.3K followers, 3.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNik Dillon | Interiors & Home Inspo ✨@nikdillonhome · 🇬🇧 GB | Decoration garden diy Creator | 14.3K | 3.8% | 4 | Tagged @hoviaofficial |
06 · Competitors according to Gravity
Who Hovia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hovia among Decor brands in United Kingdom. The closest is Happywall, then Rebel Walls, Wallism, I Love Wallpaper, Love vs. Design, Wallsauce.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Happywallhappywall.com | |||||||
| Rebel Wallsrebelwalls.com | |||||||
| Wallismwallism.com | |||||||
| I Love Wallpaperilovewallpaper.com | |||||||
| Love vs. Designlovevsdesign.com | |||||||
| Wallsaucewallsauce.com |
07 · Company
The company behind Hovia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hovia is a company based in United Kingdom, founded in 2009 according to LinkedIn, on a domain registered in November 2003. It employs about 35 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2009, per LinkedIn
- Domain registered
- 18 Nov 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 35 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hovia.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hovia
What people ask Google about Hovia.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hovia legit or a scam?
According to Gravity by Benchr, Hovia is a brand based in United Kingdom: its website has existed since November 2003, its Trustpilot profile is claimed by the brand, it employs 35 people on LinkedIn, it has 125,853 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Hovia?
Customers rate Hovia 4.4 out of 5 on Trustpilot over 3,001 reviews, 166 of them in the last twelve months: 86% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Hovia scores 4.5 over 213 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hovia?
Hovia is a wallpaper and murals company that sells consciously designed, handcrafted wallpaper and custom made murals for residential and commercial spaces. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Does Hovia have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hovia advertises on Facebook and Instagram and on Google, where its offers often run. Check hovia.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Hovia?
Gravity by Benchr records a company based in United Kingdom, founded in 2009 according to LinkedIn, on a domain registered in 2003, with 35 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hovia growing?
Not at the moment. Gravity by Benchr estimates about 184,500 visits to hovia.com in September 2026, up 31% in a month and down 10% over three months. Hovia ranks #13 of 980 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Hovia's ad budget?
Gravity by Benchr does not publish a spend figure for Hovia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Hovia ranks #13 of 980 by estimated traffic. Its closest competitors on the same market are Happywall, Rebel Walls, Wallism, I Love Wallpaper, Love vs. Design. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hovia.