Brand page · Hardware Accessories
Howdens: 1.5M visits a month, 29 active Meta ads.
Howdens — Howdens is a UK-based trade kitchen supplier that offers fitted kitchens, joinery, and hardware products available from local stock nationwide. In September 2026 howdens.com drew an estimated 1.5M visits, up 1% on the month before. It ranks #1 of 724 Hardware Accessories brands and holds a 4.7 Trustpilot rating over 83,990 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Howdens is a UK-based trade kitchen supplier that offers fitted kitchens, joinery, and hardware products available from local stock nationwide.
01 · Traffic
How much traffic Howdens gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Howdens drew an estimated 1.5M visits in September 2026, up 1% on the month before and down 0% over three months.
- Worldwide#10,631of 4.5M sites · Top 1%
- In United Kingdom#390of 192K sites · Top 1%
- Hardware Accessories, worldwide#1of 17,290 brands · Top 1%
- Hardware Accessories, United Kingdom#1of 724 brands · Top 1%
1.5M
estimated visits in September
1 mo ▲ +0.6%4 mo ▼ −0.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Howdens.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Howdens holds 4.7 out of 5 on Trustpilot over 83,990 reviews, 9,192 of them in the last twelve months: 87% of customers give five stars and 5% one star. That volume places Howdens in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, Howdens scores 4.4 over 48 reviews.
Kitchen Supply Store Door Supplier Flooring Store Kitchen Furniture Store Bedroom Furniture Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Howdens sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Howdens's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Howdens in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Howdens is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Howdens runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
WIN OAKE & GRAY VINYL FLOORING 🏠 Enter for a chance to win 20m² of Oake & Gray flooring including plank, herringbone and tile designs - givHowdens5 Oct 2026video
Free Kitchen Design & 3D PlanHowdens29 Sept 2026image
Rated Excellent on TrustpilotHowdens24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026HOWDEN JOINERY LIMITEDverified
Text ad19 Oct 2026HOWDEN JOINERY LIMITEDverified
Text ad19 Oct 2026HOWDEN JOINERY LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Howdens.
The creators who tag @howdensjoinery on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @howdensjoinery on Instagram, led by R I C K W O O DK I T C H E N S (23.1K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RR I C K W O O DK I T C H E N S@rickwoodkitchens · 🇬🇧 GB | Decoration garden diy Creator | 23.1K | 0.9% | 7 | Tagged @howdensjoinery |
06 · Competitors according to Gravity
Who Howdens competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Howdens among Hardware Accessories brands. The closest is wickes.co.uk, then Trading Depot, trade-point.co.uk, MKM, Magnet, wrenkitchens.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| wickes.co.ukwickes.co.uk | |||||||
| Trading Depottradingdepot.co.uk | |||||||
| trade-point.co.uktrade-point.co.uk | |||||||
| MKMmkm.com | |||||||
| Magnetmagnet.co.uk | |||||||
| wrenkitchens.comwrenkitchens.com |
07 · Company
The company behind Howdens.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Howdens is an e-commerce brand, founded in 2005 according to LinkedIn, on a domain registered in March 1999. It employs about 391 people.
- Legal name
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- Registration no.
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- VAT
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- Founded
- 2005, per LinkedIn
- Domain registered
- 23 Mar 1999
- Share capital
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- President
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- Employees
- 391 on LinkedIn
- Funding stage
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- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- howdens.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Howdens
What people ask Google about Howdens.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Howdens legit or a scam?
According to Gravity by Benchr, Howdens is a brand: its website has existed since March 1999, its Trustpilot profile is claimed by the brand, it employs 391 people on LinkedIn, it has 350,549 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Howdens reviews: is it worth it?
Customers rate Howdens 4.7 out of 5 on Trustpilot over 83,990 reviews, 9,192 of them in the last twelve months: 87% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Howdens scores 4.4 over 48 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Howdens?
Howdens is a UK-based trade kitchen supplier that offers fitted kitchens, joinery, and hardware products available from local stock nationwide. Gravity by Benchr classifies it under Hardware Accessories. Source: Gravity by Benchr product classification.
Is there a Howdens discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Howdens advertises on Facebook and Instagram and on Google, where its offers often run. Check howdens.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Howdens?
Gravity by Benchr records a company, founded in 2005 according to LinkedIn, on a domain registered in 1999, with 391 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Howdens doing well?
Not at the moment. Gravity by Benchr estimates about 1,478,800 visits to howdens.com in September 2026, up 1% in a month and down 0% over three months. Howdens ranks #1 of 724 Hardware Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Howdens' ad budget?
Gravity by Benchr does not publish a spend figure for Howdens on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hardware Accessories brands?
Among Hardware Accessories brands in the Gravity by Benchr index, Howdens ranks #1 of 724 by estimated traffic. Its closest competitors on the same market are wickes.co.uk, Trading Depot, trade-point.co.uk, MKM, Magnet. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Howdens.