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- Howies Hockey
Brand page · Athletics · United States
Howies Hockey traffic, ads & competitors 30.3k visits a month, 42 active Meta ads, Gravity score 587.
Howies Hockey — Howies Hockey Tape is a brand that sells premium hockey tape, laces, and gear for hockey players, with products used at various professional levels including the NHL and NCAA. In September 2026 howieshockeytape.com drew an estimated 30.3k visits, down 19% on the month before. It ranks #144 of 2,484 Athletics brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 106 peers: Athletics brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Howies Hockey Tape is a brand that sells premium hockey tape, laces, and gear for hockey players, with products used at various professional levels including the NHL and NCAA.
01 · Traffic
Howies Hockey website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Howies Hockey drew an estimated 30.3k visits in September 2026, down 19% on the month before and up 34% over three months.
- Worldwide#260,379of 4.5m sites · Top 10%
- In United States#81,351of 1.2m sites · Top 10%
- Athletics, worldwide#855of 14,997 brands · Top 10%
- Athletics, United States#144of 2,484 brands · Top 10%
30.3k
estimated visits in September
1 mo ▼ −18.6%4 mo ▲ +34.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Howies Hockey reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Howies Hockey holds 2.9 out of 5 on Trustpilot over 2 reviews: 0% of customers give five stars and 100% one star.
Hockey Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Howies Hockey best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Howies Hockey sells on Shopify, 98% of its catalogue in stock. The best seller is Howies Clear Shin Pad Hockey Tape, at US$3.27–US$95.00, followed by Howies White Cloth Hockey Tape and Howies Black Cloth Hockey Tape.
#1Howies Clear Shin Pad Hockey TapeHowies HockeyUS$3.27–US$95.00In stock
#2Howies White Cloth Hockey TapeHowies HockeyUS$2.97–US$86.00In stock
Howies Black Cloth Hockey TapeHowies HockeyUS$3.40–US$99.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Howies Hockey in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 52% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$38.99
- Currency
- USD
04 · Ads
Howies Hockey ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Howies Hockey runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Cut-Resistant ProductsHowies Hockey Tape25 Sept 2026video
Cut-Resistant ProductsHowies Hockey Tape25 Sept 2026video
Howies Hockey Tape Build a BoxHowies Hockey Tape21 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Howies Hockeyverified
Text ad21 Oct 2026Howies Hockeyverified
Text ad21 Oct 2026Howies Hockeyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Howies Hockey influencers
The creators who tag @howieshockeytape on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @howieshockeytape on Instagram, led by Justin Scott (31.3k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJustin Scott@hockey_sporttest · 🇨🇦 CA | Fitness sport bodybuilding Creator | 31.3k | 0.3% | 6 | Tagged @howieshockeytape |
06 · Competitors according to Gravity
Howies Hockey competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Howies Hockey among Athletics brands in the United States. The closest is Green Biscuit, then SickMitts, Buttendz, ECD Lacrosse, TAG Sports, +POS, Inc..
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Green Biscuitgreenbiscuit.com | |||||||
| SickMittssickmittshockey.com | |||||||
| Buttendzbuttendz.com | |||||||
| ECD Lacrosseecdlax.com | |||||||
| TAG Sportstagsports.ai | |||||||
| +POS, Inc.pluspos.com |
07 · Company
Who is behind Howies Hockey?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Howies Hockey is a company based in Caledonia, United States, founded in 2002 according to LinkedIn, on a domain registered in May 2002. It employs about 63 people.
- Entity country
- 🇺🇸 United States · Caledonia
- Founded
- 2002, per LinkedIn
- Domain registered
- 1 May 2002
- Status
- Operating
- Employees
- 63 on LinkedIn
- Own store
- howieshockeytape.com · Shopify · USD
- Catalogue
- 212 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Howies Hockey
What people ask Google about Howies Hockey.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Howies Hockey legit?
According to Gravity by Benchr, Howies Hockey is a brand based in Caledonia, United States: its website has existed since May 2002, it sells on a Shopify store, it employs 63 people on LinkedIn, it has 337,197 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Howies Hockey?
Howies Hockey Tape is a brand that sells premium hockey tape, laces, and gear for hockey players, with products used at various professional levels including the NHL and NCAA. Gravity by Benchr classifies it under Athletics, with Figure Skating & Hockey making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Howies Hockey expensive?
Howies Hockey's best seller, Howies Clear Shin Pad Hockey Tape, sells from US$3.27 to US$95.00 on howieshockeytape.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check howieshockeytape.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Howies Hockey discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Howies Hockey advertises on Facebook and Instagram and on Google, where its offers often run. Check howieshockeytape.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Howies Hockey?
Howies Hockey sells on its own website, howieshockeytape.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Howies Hockey?
Gravity by Benchr records a company based in Caledonia, United States, founded in 2002 according to LinkedIn, on a domain registered in 2002, with 63 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Howies Hockey doing well?
Yes. Gravity by Benchr estimates about 30,300 visits to howieshockeytape.com in September 2026, down 19% in a month and up 34% over three months. Howies Hockey ranks #144 of 2,484 Athletics brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Howies Hockey use?
Gravity by Benchr identifies howieshockeytape.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Howies Hockey spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Howies Hockey on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Athletics brands in the United States?
Among Athletics brands in the United States in the Gravity by Benchr index, Howies Hockey ranks #144 of 2,484 by estimated traffic. Its closest competitors on the same market are Green Biscuit, SickMitts, Buttendz, ECD Lacrosse and TAG Sports. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Howies Hockey.