Brand page · Hardware Accessories · Netherlands
Hubo: 430k visits a month, 44 active Meta ads.
Hubo — Hubo is a Dutch building materials store that helps with home improvement projects, offering custom-made products like doors, cabinets, shutters, and sun protection, along with services such as measurement, installation, and advice. In September 2026 hubo.nl drew an estimated 430k visits, down 23% on the month before. It ranks #1 of 167 Hardware Accessories brands in Netherlands and holds a 2.1 Trustpilot rating over 136 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Hubo is a Dutch building materials store that helps with home improvement projects, offering custom-made products like doors, cabinets, shutters, and sun protection, along with services such as measurement, installation, and advice.
01 · Traffic
How much traffic Hubo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hubo drew an estimated 430k visits in September 2026, down 23% on the month before and down 24% over three months.
- Worldwide#28,059of 4.5m sites · Top 1%
- In Netherlands#345of 78.6k sites · Top 1%
- Hardware Accessories, worldwide#16of 17,290 brands · Top 1%
- Hardware Accessories, Netherlands#1of 167 brands · Top 1%
430k
estimated visits in September
1 mo ▼ −22.6%4 mo ▼ −24.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hubo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hubo holds 2.1 out of 5 on Trustpilot over 136 reviews, 32 of them in the last twelve months: 32% of customers give five stars and 54% one star. That volume places Hubo in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Online Marketing Agency Internet Marketing Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hubo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hubo sells on Shopify, 93% of its catalogue in stock. The best seller is Kreator opbergrek gegalvaniseerd staal zilver 180x90x40cm 875kg, at €39.99, followed by Black & Decker deltaschuurmachine BEW230BCA-QS 230V 55W incl. softbag and Calex plafondventilator met LED RGB wit ⌀48,5cm.
#1Kreator opbergrek gegalvaniseerd staal zilver 180x90x40cm 875kgHubo€39.99In stock
#2Black & Decker deltaschuurmachine BEW230BCA-QS 230V 55W incl. softbagHubo€49.99In stock
#3Calex plafondventilator met LED RGB wit ⌀48,5cmHubo€79.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hubo in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$31.35
- Currency
- EUR
04 · Ads
What Hubo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hubo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2022 (image, text, video).
30% korting DecowallHubo Nederland6 Oct 2026image
39% korting op kussen SaarHubo Nederland6 Oct 2026image
25% korting op Austria deurenHubo Nederland5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Euretco BVverified
Text ad20 Oct 2026Euretco BVverified
Text ad20 Oct 2026Euretco BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hubo.
The creators who tag @hubo_nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hubo_nl on Instagram, led by 𝐍𝐚𝐭𝐚𝐬𝐡𝐚 𝐁𝐢𝐣𝐥𝐞𝐯𝐞𝐥𝐝 (11.7k followers, 2.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐍𝐚𝐭𝐚𝐬𝐡𝐚 𝐁𝐢𝐣𝐥𝐞𝐯𝐞𝐥𝐝@natashabijleveld · 🇳🇱 NL | Decoration garden diy Creator | 11.7k | 2.9% | 1 | Tagged @hubo_nl |
06 · Competitors according to Gravity
Who Hubo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hubo among Hardware Accessories brands in Netherlands. The closest is Bricomarché, then OBI, Praktiker, Mr.Bricolage, entrepot-du-bricolage.fr, Sodimac Argentina.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bricomarchébricomarche.pt | |||||||
| OBIobi.ch | |||||||
| Praktikerpraktiker.bg | |||||||
| Mr.Bricolagemr-bricolage.bg | |||||||
| entrepot-du-bricolage.frentrepot-du-bricolage.fr | |||||||
| Sodimac Argentinasodimac.com.ar |
07 · Company
The company behind Hubo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hubo is a company based in Netherlands, founded in 1969 according to LinkedIn, on a domain registered in August 1998. It employs about 432 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1969, per LinkedIn
- Domain registered
- 25 Aug 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 432 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hubo.nl · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hubo
What people ask Google about Hubo.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hubo legit?
According to Gravity by Benchr, Hubo is a brand based in Netherlands: its website has existed since August 1998, it sells on a Shopify store, it employs 432 people on LinkedIn, it has 15,486 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Hubo?
Customers rate Hubo 2.1 out of 5 on Trustpilot over 136 reviews, 32 of them in the last twelve months: 32% give five stars, 54% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Hubo sell?
Hubo is a Dutch building materials store that helps with home improvement projects, offering custom-made products like doors, cabinets, shutters, and sun protection, along with services such as measurement, installation, and advice. Gravity by Benchr classifies it under Hardware Accessories, with Sanders making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Hubo cost?
Hubo's best seller, Kreator opbergrek gegalvaniseerd staal zilver 180x90x40cm 875kg, sells €39.99 on hubo.nl. 93% of the catalogue is in stock. Gravity does not track prices daily: check hubo.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hubo have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hubo advertises on Facebook and Instagram and on Google, where its offers often run. Check hubo.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hubo?
Hubo sells on its own website, hubo.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Hubo?
Gravity by Benchr records a company based in Netherlands, founded in 1969 according to LinkedIn, on a domain registered in 1998, with 432 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Hubo growing?
Not at the moment. Gravity by Benchr estimates about 430,200 visits to hubo.nl in September 2026, down 23% in a month and down 24% over three months. Hubo ranks #1 of 167 Hardware Accessories brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hubo use?
Gravity by Benchr identifies hubo.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records.
What is Hubo's ad budget?
Gravity by Benchr does not publish a spend figure for Hubo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hardware Accessories brands in Netherlands?
Among Hardware Accessories brands in Netherlands in the Gravity by Benchr index, Hubo ranks #1 of 167 by estimated traffic. Its closest competitors on the same market are Bricomarché, OBI, Praktiker, Mr.Bricolage and entrepot-du-bricolage.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hubo.