Brand page · Personal Care · Sweden
Hudoteket: 41.9k visits a month, 64 active Meta ads, Gravity score 622.
Hudoteket — Hudoteket is a Swedish family-owned beauty chain that offers professional skincare, hair care, and makeup both online and in salons. In September 2026 hudoteket.se drew an estimated 41.9k visits, down 28% on the month before. It ranks #44 of 830 Personal Care brands in Sweden and holds a 4.4 Trustpilot rating over 31 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Personal Care brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hudoteket is a Swedish family-owned beauty chain that offers professional skincare, hair care, and makeup both online and in salons.
01 · Traffic
How much traffic Hudoteket gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hudoteket drew an estimated 41.9k visits in September 2026, down 28% on the month before and up 15% over three months.
- Worldwide#197,805of 4.5m sites · Top 5%
- In Sweden#1,500of 27.3k sites · Top 10%
- Personal Care, worldwide#10,087of 215,119 brands · Top 5%
- Personal Care, Sweden#44of 830 brands · Top 10%
41.9k
estimated visits in September
1 mo ▼ −27.7%4 mo ▲ +15.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hudoteket.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hudoteket holds 4.4 out of 5 on Trustpilot over 31 reviews, 4 of them in the last twelve months: 52% of customers give five stars and 32% one star. That volume places Hudoteket in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Beauty Products Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hudoteket sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hudoteket's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Hudoteket in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Hudoteket is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hudoteket runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
PÜR | 20% rabattHudoteket12 Oct 2026video
PÜR | 20% rabattHudoteket12 Oct 2026video
Ge bort ett presentkort 💖Hudoteket7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Hudoteketverified
Text ad19 Oct 2026Hudoteketverified
Video ad19 Oct 2026Hudoteketverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hudoteket.
The creators who tag @hudoteket on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hudoteket on Instagram, led by Skönhetsdjungeln (26.5k followers, 4.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSkönhetsdjungeln@skonhetsdjungeln · 🇸🇪 SE | Beauty cosmetics skincare Creator | 26.5k | 4.5% | 1 | Tagged @hudoteket |
06 · Competitors according to Gravity
Who Hudoteket competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hudoteket among Personal Care brands in Sweden. The closest is Krása.cz, then Glamzy, StyleJolly, moncornerb.com, Friseurtotal, BuyMeBeauty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Krása.czkrasa.cz | |||||||
| Glamzyglamzy.in | |||||||
| StyleJollystylejolly.com | |||||||
| moncornerb.commoncornerb.com | |||||||
| Friseurtotalfriseurtotal.de | |||||||
| BuyMeBeautybuymebeauty.com |
07 · Company
The company behind Hudoteket.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hudoteket is a company based in Sweden, founded in 1972 according to LinkedIn. It employs about 18 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1972, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hudoteket.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hudoteket
What people ask Google about Hudoteket.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hudoteket a legit company?
According to Gravity by Benchr, Hudoteket is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 18 people on LinkedIn, it has 22,676 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Hudoteket?
Customers rate Hudoteket 4.4 out of 5 on Trustpilot over 31 reviews, 4 of them in the last twelve months: 52% give five stars, 32% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Hudoteket sell?
Hudoteket is a Swedish family-owned beauty chain that offers professional skincare, hair care, and makeup both online and in salons. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Hudoteket discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hudoteket advertises on Facebook and Instagram and on Google, where its offers often run. Check hudoteket.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Hudoteket?
Gravity by Benchr records a company based in Sweden, founded in 1972 according to LinkedIn, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hudoteket growing?
Yes. Gravity by Benchr estimates about 41,900 visits to hudoteket.se in September 2026, down 28% in a month and up 15% over three months. Hudoteket ranks #44 of 830 Personal Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Hudoteket spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hudoteket on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Sweden?
Among Personal Care brands in Sweden in the Gravity by Benchr index, Hudoteket ranks #44 of 830 by estimated traffic. Its closest competitors on the same market are Krása.cz, Glamzy, StyleJolly, moncornerb.com and Friseurtotal. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hudoteket.