Brand page · Food Items · United Kingdom
Huel: 2.7M visits a month, 630 active Meta ads, Gravity score 629.
Huel — Huel is a nutritionally complete food brand that provides plant-based meals containing all essential vitamins, minerals, protein, fats, carbs, fiber and phytonutrients. In September 2026 huel.com drew an estimated 2.7M visits, down 2% on the month before. It ranks #10 of 20,419 Food Items brands in United Kingdom and holds a 4.2 Trustpilot rating over 29,827 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Food Items brands in United Kingdom with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Huel is a nutritionally complete food brand that provides plant-based meals containing all essential vitamins, minerals, protein, fats, carbs, fiber and phytonutrients.
01 · Traffic
How much traffic Huel gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Huel drew an estimated 2.7M visits in September 2026, down 2% on the month before and up 9% over three months.
- Worldwide#6,572of 4.5M sites · Top 1%
- In United States#2,218of 1.2M sites · Top 1%
- Food Items, worldwide#147of 260,714 brands · Top 1%
- Food Items, United States#10of 20,419 brands · Top 1%
2.7M
estimated visits in September
1 mo ▼ −1.8%4 mo ▲ +8.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Huel.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Huel holds 4.2 out of 5 on Trustpilot over 29,827 reviews, 5,647 of them in the last twelve months: 75% of customers give five stars and 8% one star. That volume places Huel in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Huel scores 4.0 over 205 reviews.
Fitness and Nutrition Service
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Huel sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Huel sells on Shopify, 71% of its catalogue in stock. The best seller is Shaker Bundle, at US$15.00.
#1Shaker BundleHuelUS$15.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Huel in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 71%
- Upper price quartile
- US$22.00
- Currency
- USD
04 · Ads
What Huel is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Huel runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (text, video).
Meet My New GLP-1 CompanionHuel7 Oct 2026video
Appetite Disappeared? Nutrition Still MattersHuel7 Oct 2026image
Weight loss shouldn’t be complicatedHuel7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Huel Limitedverified
Text ad20 Oct 2026Huel Limitedverified
Text ad20 Oct 2026Huel Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Huel.
The creators who tag @huel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @huel on Instagram, led by 𝗕𝘂𝘁𝘁𝗲𝗿𝗰𝗵𝗼𝗽𝘀 🧈 🥇 100+ lbs down. Built naturally. Hybrid athlete. (15.3K followers, 4.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝗕𝘂𝘁𝘁𝗲𝗿𝗰𝗵𝗼𝗽𝘀 🧈 🥇 100+ lbs down. Built naturally. Hybrid athlete.@butterchops_ · 🇺🇸 US | Fitness sport bodybuilding Creator | 15.3K | 4.1% | 15 | Tagged @huel |
06 · Competitors according to Gravity
Who Huel competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Huel among Food Items brands in United Kingdom. The closest is yfood Labs UK, then Protein Works️, Jimmy Joy, Herbalife, HLF Online UK, Ka'Chava.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| yfood Labs UKuk.yfood.com | |||||||
| Protein Works️theproteinworks.com | |||||||
| Jimmy Joyjimmyjoy.com | |||||||
| Herbalifeherbalife.com | |||||||
| HLF Online UKhlfonline.co.uk | |||||||
| Ka'Chavakachava.com |
07 · Company
The company behind Huel.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Huel is a company based in United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in December 2000. It employs about 688 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2015, per LinkedIn
- Domain registered
- 31 Dec 2000
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 688 on LinkedIn · 201-500
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- huel.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Huel
What people ask Google about Huel.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Huel legit?
According to Gravity by Benchr, Huel is a brand based in United Kingdom: its website has existed since December 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 688 people on LinkedIn, it has 511,193 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Huel reviews: is it worth it?
Customers rate Huel 4.2 out of 5 on Trustpilot over 29,827 reviews, 5,647 of them in the last twelve months: 75% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Huel scores 4.0 over 205 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Huel?
Huel is a nutritionally complete food brand that provides plant-based meals containing all essential vitamins, minerals, protein, fats, carbs, fiber and phytonutrients. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification, October 2026.
How much does Huel cost?
Huel's best seller, Shaker Bundle, sells US$15.00 on huel.com. 71% of the catalogue is in stock. Gravity does not track prices daily: check huel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Huel have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Huel advertises on Facebook and Instagram and on Google, where its offers often run. Check huel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Huel?
Huel sells on its own website, huel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Huel?
Gravity by Benchr records a company based in United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in 2000, with 688 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Huel growing?
Yes. Gravity by Benchr estimates about 2,651,800 visits to huel.com in September 2026, down 2% in a month and up 9% over three months. Huel ranks #10 of 20,419 Food Items brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Huel use?
Gravity by Benchr identifies huel.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Huel's ad budget?
Gravity by Benchr does not publish a spend figure for Huel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United Kingdom?
Among Food Items brands in United Kingdom in the Gravity by Benchr index, Huel ranks #10 of 20,419 by estimated traffic. Its closest competitors on the same market are yfood Labs UK, Protein Works️, Jimmy Joy, Herbalife, HLF Online UK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Huel.