Brand page · Health Care · Netherlands
Jimmy Joy: 221k visits a month, 486 active Meta ads, Gravity score 660.
Jimmy Joy — Jimmy Joy is a brand that sells healthy, convenient meals and sport supplements with essential vitamins, protein, fats, carbs, and fibers. Their products include complete meals, high-protein snacks, and performance supplements designed to provide balanced nutrition. In September 2026 jimmyjoy.com drew an estimated 221k visits, up 6% on the month before. It ranks #9 of 824 Health Care brands in Netherlands and holds a 4.3 Trustpilot rating over 657 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 27 peers: Health Care brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Jimmy Joy is a brand that sells healthy, convenient meals and sport supplements with essential vitamins, protein, fats, carbs, and fibers. Their products include complete meals, high-protein snacks, and performance supplements designed to provide balanced nutrition.
01 · Traffic
How much traffic Jimmy Joy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Jimmy Joy drew an estimated 221k visits in September 2026, up 6% on the month before and up 37% over three months.
- Worldwide#48,164of 4.5m sites · Top 5%
- In Netherlands#618of 78.6k sites · Top 1%
- Health Care, worldwide#996of 105,715 brands · Top 1%
- Health Care, Netherlands#9of 824 brands · Top 5%
221k
estimated visits in September
1 mo ▲ +5.8%4 mo ▲ +36.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Jimmy Joy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Jimmy Joy holds 4.3 out of 5 on Trustpilot over 657 reviews, 144 of them in the last twelve months: 67% of customers give five stars and 13% one star. That volume places Jimmy Joy in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Jimmy Joy scores 4.5 over 207 reviews.
Health Food Store Food Producer Online Marketplace Online Food Ordering Service Natural Foods Store Fitness and Nutrition Service
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Jimmy Joy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Jimmy Joy sells on Shopify, 100% of its catalogue in stock. The best seller is Plenny Shake, at €21.90, followed by Plenny Bar and Plenny Drink.
#1Plenny ShakeJimmy Joy€21.90In stock
#2Plenny BarJimmy Joy€42.00In stock
Plenny DrinkJimmy Joy€31.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Jimmy Joy in its comparison group.
- Average rating
- 4.25 / 5
- Rated products
- 90% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$20.16
- Currency
- EUR
04 · Ads
What Jimmy Joy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Jimmy Joy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2024 (image, text, video).
Tired of counting calories?Jimmy Joy7 Oct 2026image
250.000+ happy customersJimmy Joy7 Oct 2026image
250,000+ customers. €1.75 per mealJimmy Joy7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026itizi B.Vverified
Text ad20 Oct 2026itizi B.Vverified
Text ad20 Oct 2026itizi B.Vverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Jimmy Joy.
The creators who tag @jimmyjoyfood on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Jimmy Joy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Jimmy Joy among Health Care brands in Netherlands. The closest is huel.com, then Premier Protein, yfood Labs UK, Protein Works️, Herboxa®, Herbalife.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| huel.comhuel.com | |||||||
| Premier Proteinpremierprotein.com | |||||||
| yfood Labs UKuk.yfood.com | |||||||
| Protein Works️theproteinworks.com | |||||||
| Herboxa®herboxa.com | |||||||
| Herbalifeherbalife.com |
07 · Company
The company behind Jimmy Joy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Jimmy Joy is a company based in Amsterdam, Netherlands, founded in 2014 according to LinkedIn, on a domain registered in August 2016. It employs about 30 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Amsterdam
- Founded
- 2014, per LinkedIn
- Domain registered
- 25 Aug 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 30 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- jimmyjoy.com · Shopify · EUR
- Catalogue
- 22 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Jimmy Joy
What people ask Google about Jimmy Joy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Jimmy Joy legit?
According to Gravity by Benchr, Jimmy Joy is a brand based in Amsterdam, Netherlands: its website has existed since August 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 30 people on LinkedIn, it has 43,751 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Jimmy Joy reviews: is it worth it?
Customers rate Jimmy Joy 4.3 out of 5 on Trustpilot over 657 reviews, 144 of them in the last twelve months: 67% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, Jimmy Joy scores 4.5 over 207 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Jimmy Joy?
Jimmy Joy is a brand that sells healthy, convenient meals and sport supplements with essential vitamins, protein, fats, carbs, and fibers. Their products include complete meals, high-protein snacks, and performance supplements designed to provide balanced nutrition. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Jimmy Joy expensive?
Jimmy Joy's best seller, Plenny Shake, sells €21.90 on jimmyjoy.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check jimmyjoy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Jimmy Joy promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Jimmy Joy advertises on Facebook and Instagram and on Google, where its offers often run. Check jimmyjoy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Jimmy Joy?
Jimmy Joy sells on its own website, jimmyjoy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Jimmy Joy?
Gravity by Benchr records a company based in Amsterdam, Netherlands, founded in 2014 according to LinkedIn, on a domain registered in 2016, with 30 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Jimmy Joy doing well?
Yes. Gravity by Benchr estimates about 220,800 visits to jimmyjoy.com in September 2026, up 6% in a month and up 37% over three months. Jimmy Joy ranks #9 of 824 Health Care brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Jimmy Joy use?
Gravity by Benchr identifies jimmyjoy.com as a Shopify store (Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Jimmy Joy spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Jimmy Joy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Netherlands?
Among Health Care brands in Netherlands in the Gravity by Benchr index, Jimmy Joy ranks #9 of 824 by estimated traffic. Its closest competitors on the same market are huel.com, Premier Protein, yfood Labs UK, Protein Works️ and Herboxa®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Jimmy Joy.