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  4. Outdoor Furniture
  5. Hulténs

Brand page · Outdoor Furniture · Sweden

Hulténs Top 5% worldwide Top 10% in Sweden Top 5% in Outdoor Furniture Top 5% in Outdoor Furniture in Sweden
hultens.se·🇸🇪 Sweden

Hulténs traffic, ads & competitors 44.9k visits a month, 88 active Meta ads.

Hulténs — Hulténs is a Swedish furniture and interior design company that sells furniture and home decor for both indoor and outdoor environments, including garden furniture and grills. In September 2026 hultens.se drew an estimated 44.9k visits, down 20% on the month before. It ranks #1 of 25 Outdoor Furniture brands in Sweden and holds a 3.7 Trustpilot rating over 2,480 reviews.

hultens.se@hultensmobler 11.7kFacebookLinkedIn 619Trustpilot 3.7Meta Ad Library 88

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
44.9k
−20% vs. August 2026
Instagram followers
11.7k
1,825 posts · @hultensmobler
Trustpilot
3.7
2,480 reviews · 106 in 12 months
Meta ads
88
active · on Google since 2022
Products
—
Data not available
Rank in Sweden
#1
of 25 in Outdoor Furniture
LinkedIn
619
followers · 30 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

Hulténs is a Swedish furniture and interior design company that sells furniture and home decor for both indoor and outdoor environments, including garden furniture and grills.

01 · Traffic

Hulténs website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Hulténs drew an estimated 44.9k visits in September 2026, down 20% on the month before and down 25% over three months.

  • Worldwide#186,388of 4.5m sites · Top 5%
  • In Sweden#1,406of 27.3k sites · Top 10%
  • Outdoor Furniture, worldwide#201of 6,214 brands · Top 5%
  • Outdoor Furniture, Sweden#1of 25 brands · Top 5%
Monthly visitssource Sept 2026

44.9k

estimated visits in September

1 mo ▼ −20.3%4 mo ▼ −24.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Hulténs reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Hulténs holds 3.7 out of 5 on Trustpilot over 2,480 reviews, 106 of them in the last twelve months: 74% of customers give five stars and 8% one star. That volume places Hulténs in the top 5% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.7TrustScore · 2,480 reviews · 106 in 12 months
Top 5% review volume
5 ★74%
4 ★10%
3 ★4%
2 ★3%
1 ★8%

Furniture Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Hulténs best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Hulténs's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Outdoor Furniture
Outdoor Furniture68%
Kitchen & Dining8%
Decor6%

The dominant category places Hulténs in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Hulténs influencers

The creators who tag @hultensmobler on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @hultensmobler on Instagram, led by Sepideh Hellberg (24.9k followers, 0.9% engagement).

Influencersaccounts tagging @hultensmobler · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSepideh Hellberg@sepideh.hellberg · 🇸🇪 SEFashion style luxury Creator24.9k0.9%1Tagged @hultensmobler
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Hulténs competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Hulténs among Outdoor Furniture brands in Sweden. The closest is sweeek, then gardenfurnitureworld.co.uk, Trendrum, homeville.gr, Patio Warehouse, AVH-Outdoor Tuinmeubelen.

CompetitorsOutdoor Furniture · Sweden · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
sweeeksweeek.pl
gardenfurnitureworld.co.ukgardenfurnitureworld.co.uk
Trendrumtrendrum.se
homeville.grhomeville.gr
Patio Warehousepatiowarehouse.co.za
AVH-Outdoor Tuinmeubelenavh-outdoor.nl
Competitors Gravity finds for Hulténs. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Hulténs with sweeek

07 · Company

Who is behind Hulténs?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Hulténs is a company based in Sweden. It employs about 30 people.

Legal entityGravity index, Sept 2026
Entity country
🇸🇪 Sweden
Employees
30 on LinkedIn
DistributionGravity index, Sept 2026
Own store
hultens.se
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Hulténs

What people ask Google about Hulténs.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Hulténs legit?

According to Gravity by Benchr, Hulténs is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 30 people on LinkedIn, it has 11,697 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Hulténs reviews: is it worth it?

Customers rate Hulténs 3.7 out of 5 on Trustpilot over 2,480 reviews, 106 of them in the last twelve months: 74% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Hulténs?

Hulténs is a Swedish furniture and interior design company that sells furniture and home decor for both indoor and outdoor environments, including garden furniture and grills. Gravity by Benchr classifies it under Outdoor Furniture. Source: Gravity by Benchr product classification.

Does Hulténs have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Hulténs advertises on Facebook and Instagram and on Google, where its offers often run. Check hultens.se for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind Hulténs?

Gravity by Benchr records a company based in Sweden, with 30 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Hulténs doing well?

Not at the moment. Gravity by Benchr estimates about 44,900 visits to hultens.se in September 2026, down 20% in a month and down 25% over three months. Hulténs ranks #1 of 25 Outdoor Furniture brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is Hulténs' ad budget?

Gravity by Benchr does not publish a spend figure for Hulténs on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Furniture brands in Sweden?

Among Outdoor Furniture brands in Sweden in the Gravity by Benchr index, Hulténs ranks #1 of 25 by estimated traffic. Its closest competitors on the same market are sweeek, gardenfurnitureworld.co.uk, Trendrum, homeville.gr and Patio Warehouse. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hulténs.