Brand page · Personal Care · United States

Humble Brands Top 5% worldwide Top 5% in United States Top 5% in Personal Care Top 5% in Personal Care in United States
humblebrands.com·🇺🇸 Taos, United States· Shopify·Since 2015

Humble Brands: 51.7k visits a month, 64 active Meta ads, Gravity score 565.

Humble Brands — Humble Brands is a personal care company that crafts aluminum-free deodorant and other body care products with mindfully sourced ingredients inspired by nature. In September 2026 humblebrands.com drew an estimated 51.7k visits, up 17% on the month before. It ranks #1,355 of 33,626 Personal Care brands in United States.

humblebrands.com@humblebrands 80.9kFacebookLinkedIn 1kTrustpilot 3.2Meta Ad Library 64

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
51.7k
+17% vs. August 2026
Instagram followers
80.9k
2,112 posts · @humblebrands
Trustpilot
3.2
1 review · 1 in 12 months
Meta ads
64
active · on Google since 2025
Products
97%
in stock · 59 collections
Rank in United States
#1,355
of 33,626 in Personal Care
LinkedIn
1k
followers · 30 employees
Earned media value
€14.2k
per month, Instagram

Gravity score

565/ 1000 · 10 of 10 indicators rated
Brand Power507
Momentum609
Performance580

Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Humble Brands is a personal care company that crafts aluminum-free deodorant and other body care products with mindfully sourced ingredients inspired by nature.

01 · Traffic

How much traffic Humble Brands gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Humble Brands drew an estimated 51.7k visits in September 2026, up 17% on the month before and up 16% over three months.

  • Worldwide#165,225of 4.5m sites · Top 5%
  • In United States#52,997of 1.2m sites · Top 5%
  • Personal Care, worldwide#8,374of 215,119 brands · Top 5%
  • Personal Care, United States#1,355of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

51.7k

estimated visits in September

1 mo ▲ +17.3%4 mo ▲ +15.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Humble Brands.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Humble Brands holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 20 Oct 2026
3.2TrustScore · 1 review · 1 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Cosmetics Store Health and Beauty Shop Cosmetic Products Manufacturer Cosmetics Industry Beauty Product Supplier Perfume Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Humble Brands sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Humble Brands sells on Shopify, 97% of its catalogue in stock. The best seller is Palo Santo & Frankincense Deodorant, at US$10.99, followed by Patchouli & Copal Deodorant and Palo Santo & Frankincense Plastic-Free Deodorant.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Deodorants & Anti-Perspirant57%
Cosmetics28%
Hair Care6%
Gift Cards1%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care94%
Kitchen & Dining3%
Beverages1%
Gift Cards1%

The dominant category places Humble Brands in its comparison group.

Prices and ratingsstore data
Average rating
4.69 / 5
Rated products
94% of the catalogue
In stock
97%
Upper price quartile
US$12.99
Currency
USD

05 · Influencers

Who talks about Humble Brands.

The creators who tag @humblebrands on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @humblebrands on Instagram, led by OMMiZ (18.3k followers, 0.1% engagement).

Influencersaccounts tagging @humblebrands · Instagram
AccountProfileFollowersEngagementTagsRelationship
OOMMiZ@ommizindustry · 🇺🇸 USFashion style luxury Creator18.3k0.1%2Tagged @humblebrands
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Humble Brands competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Humble Brands among Personal Care brands in United States. The closest is Lume Deodorant, then Mando, Wild USA, Lavilin, Green Theory Naturals, BRIXY.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Lume Deodorantshop.lumedeodorant.com
Mandosecure.shopmando.com
Wild USAcart.wilddeo.com
Lavilinlavilin.com
Green Theory Naturalsgogreentheory.com
BRIXYgobrixy.com
Competitors Gravity finds for Humble Brands. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Humble Brands with Lume Deodorant

07 · Company

The company behind Humble Brands.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Humble Brands is a company based in Taos, United States, founded in 2015 according to LinkedIn, on a domain registered in June 2015. It employs about 30 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Taos
Founded
2015, per LinkedIn
Domain registered
13 Jun 2015
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
30 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
humblebrands.com · Shopify · USD
Catalogue
59 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Humble Brands

What people ask Google about Humble Brands.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Humble Brands legit or a scam?

According to Gravity by Benchr, Humble Brands is a brand based in Taos, United States: its website has existed since June 2015, it sells on a Shopify store, it employs 30 people on LinkedIn, it has 80,906 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Humble Brands?

Humble Brands is a personal care company that crafts aluminum-free deodorant and other body care products with mindfully sourced ingredients inspired by nature. Gravity by Benchr classifies it under Personal Care, with Deodorants & Anti-Perspirant making up 57% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Humble Brands prices: how much is it?

Humble Brands' best seller, Palo Santo & Frankincense Deodorant, sells US$10.99 on humblebrands.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check humblebrands.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Humble Brands discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Humble Brands advertises on Facebook and Instagram and on Google, where its offers often run. Check humblebrands.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Humble Brands?

Humble Brands sells on its own website, humblebrands.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Humble Brands?

Gravity by Benchr records a company based in Taos, United States, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 30 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Humble Brands doing well?

Yes. Gravity by Benchr estimates about 51,700 visits to humblebrands.com in September 2026, up 17% in a month and up 16% over three months. Humble Brands ranks #1,355 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Humble Brands use?

Gravity by Benchr identifies humblebrands.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Humble Brands' ad budget?

Gravity by Benchr does not publish a spend figure for Humble Brands on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Humble Brands ranks #1,355 of 33,626 by estimated traffic. Its closest competitors on the same market are Lume Deodorant, Mando, Wild USA, Lavilin and Green Theory Naturals. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Humble Brands.