- Gravity
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- Hume Supernatural
Brand page · Personal Care · United States
Hume Supernatural: 32.3k visits a month, 173 active Meta ads, Gravity score 828.
Hume Supernatural — Hume Supernatural is a personal care brand that creates plant-based deodorants and skincare products using probiotic-powered, mineral-rich ingredients. The brand offers aluminum-free, non-toxic formulas for deodorant, body wash, and dry body oil products. In September 2026 humesupernatural.com drew an estimated 32.3k visits, up 5% on the month before. It ranks #1,899 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hume Supernatural is a personal care brand that creates plant-based deodorants and skincare products using probiotic-powered, mineral-rich ingredients. The brand offers aluminum-free, non-toxic formulas for deodorant, body wash, and dry body oil products.
01 · Traffic
How much traffic Hume Supernatural gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hume Supernatural drew an estimated 32.3k visits in September 2026, up 5% on the month before and up 199% over three months.
- Worldwide#247,187of 4.5m sites · Top 10%
- In United States#77,404of 1.2m sites · Top 10%
- Personal Care, worldwide#12,594of 215,119 brands · Top 10%
- Personal Care, United States#1,899of 33,626 brands · Top 10%
32.3k
estimated visits in September
1 mo ▲ +4.6%4 mo ▲ +199.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hume Supernatural.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hume Supernatural holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 50% one star.
Cosmetics Industry Beauty Product Supplier Health and Beauty Shop Beauty Supply Store Cosmetics Store Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hume Supernatural sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hume Supernatural sells on Shopify, 56% of its catalogue in stock. The best seller is Deodorant, at US$14.99, followed by Dry Body Oil Mist and Balance Set.
#1DeodorantHume SupernaturalUS$14.99In stock
#2Dry Body Oil MistHume SupernaturalUS$24.99In stock
#3Balance SetHume SupernaturalUS$36.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hume Supernatural in its comparison group.
- Average rating
- 4.56 / 5
- Rated products
- 89% of the catalogue
- In stock
- 56%
- Upper price quartile
- US$44.25
- Currency
- USD
04 · Ads
What Hume Supernatural is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hume Supernatural runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2022 (image, text, video).
Five scents. One supernatural glow.Hume Supernatural7 Oct 2026video
Five scents. One supernatural glow.Hume Supernatural7 Oct 2026image
The Gift of Good SkinHume Supernatural6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hume Supernaturalverified
Text ad20 Oct 2026Hume Supernaturalverified
Text ad19 Oct 2026Hume Supernaturalverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hume Supernatural.
The creators who tag @humesupernatural on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @humesupernatural on Instagram, led by air milkshake (45.4k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| aair milkshake@airmilkshake · 🇺🇸 US | Food cooking nutrition Creator | 45.4k | 0.6% | 3 | Tagged @humesupernatural |
06 · Competitors according to Gravity
Who Hume Supernatural competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hume Supernatural among Personal Care brands in United States. The closest is AKT London, then Bedrock, Baby Foot, House of Balance, InstaGlow, Forgotten Skincare.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| AKT Londonus.aktlondon.com | |||||||
| Bedrockbedrockskin.com | |||||||
| Baby Footbabyfoot.com | |||||||
| House of Balancehouseofbalance.us | |||||||
| InstaGlowinstaglow.me | |||||||
| Forgotten Skincareforgottenskincare.com |
07 · Company
The company behind Hume Supernatural.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hume Supernatural is a company based in Encinitas, United States, founded in 2020 according to LinkedIn, on a domain registered in June 2019. It employs about 27 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Encinitas
- Founded
- 2020, per LinkedIn
- Domain registered
- 4 Jun 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 27 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- humesupernatural.com · Shopify · USD
- Catalogue
- 14 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hume Supernatural
What people ask Google about Hume Supernatural.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hume Supernatural legit or a scam?
According to Gravity by Benchr, Hume Supernatural is a brand based in Encinitas, United States: its website has existed since June 2019, it sells on a Shopify store, it employs 27 people on LinkedIn, it has 61,970 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Hume Supernatural?
Hume Supernatural is a personal care brand that creates plant-based deodorants and skincare products using probiotic-powered, mineral-rich ingredients. The brand offers aluminum-free, non-toxic formulas for deodorant, body wash, and dry body oil products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Hume Supernatural prices: how much is it?
Hume Supernatural's best seller, Deodorant, sells US$14.99 on humesupernatural.com. 56% of the catalogue is in stock. Gravity does not track prices daily: check humesupernatural.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hume Supernatural have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hume Supernatural advertises on Facebook and Instagram and on Google, where its offers often run. Check humesupernatural.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hume Supernatural?
Hume Supernatural sells on its own website, humesupernatural.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Hume Supernatural?
Gravity by Benchr records a company based in Encinitas, United States, founded in 2020 according to LinkedIn, on a domain registered in 2019, with 27 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hume Supernatural growing?
Yes. Gravity by Benchr estimates about 32,300 visits to humesupernatural.com in September 2026, up 5% in a month and up 199% over three months. Hume Supernatural ranks #1,899 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hume Supernatural use?
Gravity by Benchr identifies humesupernatural.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hume Supernatural's ad budget?
Gravity by Benchr does not publish a spend figure for Hume Supernatural on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Hume Supernatural ranks #1,899 of 33,626 by estimated traffic. Its closest competitors on the same market are AKT London, Bedrock, Baby Foot, House of Balance and InstaGlow. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hume Supernatural.