Brand page · Pet Supplies · Finland
Hurtta.com: 59k visits a month, 63 active Meta ads, Gravity score 609.
Hurtta.com — Hurtta designs high-quality, weatherproof apparel and gear for dogs and their people to enjoy the outdoors in every season. In September 2026 hurtta.com drew an estimated 59k visits, up 44% on the month before. It ranks #210 of 7,399 Pet Supplies brands in Finland.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Pet Supplies brands in Finland with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hurtta designs high-quality, weatherproof apparel and gear for dogs and their people to enjoy the outdoors in every season.
01 · Traffic
How much traffic Hurtta.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hurtta.com drew an estimated 59k visits in September 2026, up 44% on the month before and up 24% over three months.
- Worldwide#147,487of 4.5m sites · Top 5%
- In United States#47,627of 1.2m sites · Top 5%
- Pet Supplies, worldwide#1,149of 52,845 brands · Top 5%
- Pet Supplies, United States#210of 7,399 brands · Top 5%
59k
estimated visits in September
1 mo ▲ +43.7%4 mo ▲ +24.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hurtta.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hurtta.com holds 3.0 out of 5 on Trustpilot over 8 reviews, 3 of them in the last twelve months: 25% of customers give five stars and 63% one star.
Outerwear Store Pet Supply Store Pet Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hurtta.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hurtta.com sells on Shopify, 92% of its catalogue in stock. The best seller is Expedition Parka II, at €79.90–€119.90, followed by Extreme Warmer III and Casual Y-Harness.
#1Expedition Parka IIHurtta.com€79.90–€119.90In stock
#2Extreme Warmer IIIHurtta.com€99.90–€129.90In stock
#3Casual Y-HarnessHurtta.com€35.90–€41.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hurtta.com in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 84% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$87.81
- Currency
- EUR
04 · Ads
What Hurtta.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hurtta.com runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2022 (image, text, video).
Uusi väri saapuiHurtta7 Oct 2026image
Fresh colour. Fresh mood.Hurtta6 Oct 2026image
HurttaHurtta6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hurtta Global Oyverified
Image ad20 Oct 2026Hurtta Global Oyverified
Text ad20 Oct 2026Hurtta Global Oyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hurtta.com.
The creators who tag @hurttacollection on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hurttacollection on Instagram, led by Kerstin (49k followers, 3.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKerstin@kerstintheminihotdog · 🇩🇪 DE | Pets nature Creator | 49k | 3.5% | 11 | Tagged @hurttacollection |
06 · Competitors according to Gravity
Who Hurtta.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hurtta.com among Pet Supplies brands in Finland. The closest is Woolly Wolf, then tQel, Drew's Dogwear, 4dogs.cl, Ravli, Freudentier.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Woolly Wolfwoollywolf.co | |||||||
| tQeltqel.es | |||||||
| Drew's Dogweardrewsdogwear.dk | |||||||
| 4dogs.cl4dogs.cl | |||||||
| Ravliravli.shop | |||||||
| Freudentierfreudentier.de |
07 · Company
The company behind Hurtta.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hurtta.com is a company based in Kuopio, Finland, founded in 1997 according to LinkedIn, on a domain registered in April 2012. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland · Kuopio
- Founded
- 1997, per LinkedIn
- Domain registered
- 6 Apr 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hurtta.com · Shopify · EUR
- Catalogue
- 44 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hurtta.com
What people ask Google about Hurtta.com.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hurtta.com legit or a scam?
According to Gravity by Benchr, Hurtta.com is a brand based in Kuopio, Finland: its website has existed since April 2012, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 119,376 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Hurtta.com known for?
Hurtta designs high-quality, weatherproof apparel and gear for dogs and their people to enjoy the outdoors in every season. Gravity by Benchr classifies it under Pet Supplies, with Pet Collars & Harnesses making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Hurtta.com prices: how much is it?
Hurtta.com's best seller, Expedition Parka II, sells from €79.90 to €119.90 on hurtta.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check hurtta.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hurtta.com have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hurtta.com advertises on Facebook and Instagram and on Google, where its offers often run. Check hurtta.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hurtta.com?
Hurtta.com sells on its own website, hurtta.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Hurtta.com?
Gravity by Benchr records a company based in Kuopio, Finland, founded in 1997 according to LinkedIn, on a domain registered in 2012, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hurtta.com growing?
Yes. Gravity by Benchr estimates about 59,000 visits to hurtta.com in September 2026, up 44% in a month and up 24% over three months. Hurtta.com ranks #210 of 7,399 Pet Supplies brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hurtta.com use?
Gravity by Benchr identifies hurtta.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hurtta.com's ad budget?
Gravity by Benchr does not publish a spend figure for Hurtta.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Finland?
Among Pet Supplies brands in Finland in the Gravity by Benchr index, Hurtta.com ranks #210 of 7,399 by estimated traffic. Its closest competitors on the same market are Woolly Wolf, tQel, Drew's Dogwear, 4dogs.cl and Ravli. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hurtta.com.