Brand page · Kitchen & Dining · Denmark
H.W.Larsen traffic, ads & competitors 98.4k visits a month, 67 active Meta ads, Gravity score 704.
H.W.Larsen — H.W.Larsen A/S is a Danish company that sells professional kitchen equipment including knives, baking supplies, kitchen tools, cookware, and kitchen machines to both professionals and enthusiasts. In September 2026 hwl.dk drew an estimated 98.4k visits, up 5% on the month before. It ranks #16 of 570 Kitchen & Dining brands in Denmark and holds a 4.7 Trustpilot rating over 6,614 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 48 peers: Kitchen & Dining brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
H.W.Larsen A/S is a Danish company that sells professional kitchen equipment including knives, baking supplies, kitchen tools, cookware, and kitchen machines to both professionals and enthusiasts.
01 · Traffic
H.W.Larsen website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
H.W.Larsen drew an estimated 98.4k visits in September 2026, up 5% on the month before and up 66% over three months.
- Worldwide#94,965of 4.5m sites · Top 5%
- In Denmark#449of 21.4k sites · Top 5%
- Kitchen & Dining, worldwide#2,262of 145,612 brands · Top 5%
- Kitchen & Dining, Denmark#16of 570 brands · Top 5%
98.4k
estimated visits in September
1 mo ▲ +5.3%4 mo ▲ +65.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
H.W.Larsen reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
H.W.Larsen holds 4.7 out of 5 on Trustpilot over 6,614 reviews, 169 of them in the last twelve months: 85% of customers give five stars and 2% one star. That volume places H.W.Larsen in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Kitchen Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
H.W.Larsen best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read H.W.Larsen's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places H.W.Larsen in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
H.W.Larsen ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
H.W.Larsen runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Spar op til 23% 🪵HWLarsen2 Oct 2026image
Spar op til 38% 🔪HWLarsen1 Oct 2026image
Spar op til 54% 🍳HWLarsen1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026H.W.Larsen A/Sverified
Image ad29 Sept 2026H.W.Larsen A/Sverified
Image ad28 Sept 2026H.W.Larsen A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
H.W.Larsen influencers
The creators who tag @hwlarsen_dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hwlarsen_dk on Instagram, led by Thomas Couderc | Pâtisserie (23k followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThomas Couderc | Pâtisserie@tobothomas · 🇫🇷 FR | Food cooking nutrition Creator | 23k | 2.8% | 3 | Tagged @hwlarsen_dk |
06 · Competitors according to Gravity
H.W.Larsen competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for H.W.Larsen among Kitchen & Dining brands in Denmark. The closest is KnifeLeader, then arcanepantry.com, KaffeeTechnik Shop, KingShop, mybauer.de, Grillkung.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| KnifeLeaderknifeleader.eu | |||||||
| arcanepantry.comarcanepantry.com | |||||||
| KaffeeTechnik Shopkaffeetechnik-shop.de | |||||||
| KingShopkingshop.vn | |||||||
| mybauer.demybauer.de | |||||||
| Grillkunggrillkung.se |
07 · Company
Who is behind H.W.Larsen?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
H.W.Larsen is a company based in Denmark, founded in 1934 according to LinkedIn, on a domain registered in February 1999. It employs about 32 people.
- Entity country
- 🇩🇰 Denmark
- Founded
- 1934, per LinkedIn
- Domain registered
- 12 Feb 1999
- Employees
- 32 on LinkedIn
- Own store
- hwl.dk
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about H.W.Larsen
What people ask Google about H.W.Larsen.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is H.W.Larsen legit or a scam?
According to Gravity by Benchr, H.W.Larsen is a brand based in Denmark: its website has existed since February 1999, its Trustpilot profile is claimed by the brand, it employs 32 people on LinkedIn, it has 4,335 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
H.W.Larsen reviews
Customers rate H.W.Larsen 4.7 out of 5 on Trustpilot over 6,614 reviews, 169 of them in the last twelve months: 85% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does H.W.Larsen sell?
H.W.Larsen A/S is a Danish company that sells professional kitchen equipment including knives, baking supplies, kitchen tools, cookware, and kitchen machines to both professionals and enthusiasts. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
H.W.Larsen promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: H.W.Larsen advertises on Facebook and Instagram and on Google, where its offers often run. Check hwl.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind H.W.Larsen?
Gravity by Benchr records a company based in Denmark, founded in 1934 according to LinkedIn, on a domain registered in 1999, with 32 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is H.W.Larsen growing?
Yes. Gravity by Benchr estimates about 98,400 visits to hwl.dk in September 2026, up 5% in a month and up 66% over three months. H.W.Larsen ranks #16 of 570 Kitchen & Dining brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is H.W.Larsen's ad budget?
Gravity by Benchr does not publish a spend figure for H.W.Larsen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Denmark?
Among Kitchen & Dining brands in Denmark in the Gravity by Benchr index, H.W.Larsen ranks #16 of 570 by estimated traffic. Its closest competitors on the same market are KnifeLeader, arcanepantry.com, KaffeeTechnik Shop, KingShop and mybauer.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with H.W.Larsen.