Brand page · Food Items
Hy-Vee: 6M visits a month, 287 active Meta ads.
Hy-Vee — Hy-Vee, Inc. is an employee-owned corporation operating more than 563 business units across nine Midwestern states as a supermarket chain that provides quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. In September 2026 hy-vee.com drew an estimated 6M visits, down 4% on the month before. It ranks #3 of 20,419 Food Items brands and holds a 2.0 Trustpilot rating over 182 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Hy-Vee, Inc. is an employee-owned corporation operating more than 563 business units across nine Midwestern states as a supermarket chain that provides quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service.
01 · Traffic
How much traffic Hy-Vee gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hy-Vee drew an estimated 6M visits in September 2026, down 4% on the month before and up 6% over three months.
- Worldwide#3,269of 4.5M sites · Top 1%
- In United States#1,147of 1.2M sites · Top 1%
- Food Items, worldwide#65of 260,714 brands · Top 1%
- Food Items, United States#3of 20,419 brands · Top 1%
6M
estimated visits in September
1 mo ▼ −3.9%4 mo ▲ +5.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hy-Vee.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hy-Vee holds 2.0 out of 5 on Trustpilot over 182 reviews, 21 of them in the last twelve months: 8% of customers give five stars and 78% one star. That volume places Hy-Vee in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Supermarket Grocery Delivery Service Grocery Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hy-Vee sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hy-Vee's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Hy-Vee in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Hy-Vee is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hy-Vee runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since February 2024 (image, text, video).
Saving Looks Better HereHy-Vee14 Oct 2026video
Order Online Today 👻Hy-Vee14 Oct 2026video
Get Your Flu Shot TodayHy-Vee14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026AEROELITE COLLEGE LTDverified
Text ad19 Oct 2026APEX RIDGE LTDverified
Text ad19 Oct 2026Hy-Vee, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hy-Vee.
The creators who tag @hyvee on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hyvee on Instagram, led by Outlaw Energy (13.3K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOutlaw Energy@outlawenergy_ · 🇺🇸 US | Food cooking nutrition Creator | 13.3K | — | 3 | Tagged @hyvee |
06 · Competitors according to Gravity
Who Hy-Vee competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hy-Vee among Food Items brands. The closest is heb.com, then kroger.com, kingsoopers.com, citymarket.com, Heinen's, Harris Teeter.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| heb.comheb.com | |||||||
| kroger.comkroger.com | |||||||
| kingsoopers.comkingsoopers.com | |||||||
| citymarket.comcitymarket.com | |||||||
| Heinen'sheinens.com | |||||||
| Harris Teeterharristeeter.com |
07 · Company
The company behind Hy-Vee.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hy-Vee is an e-commerce brand, founded in 1930 according to LinkedIn, on a domain registered in August 1996. It employs about 18,325 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1930, per LinkedIn
- Domain registered
- 9 Aug 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18,325 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hy-vee.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hy-Vee
What people ask Google about Hy-Vee.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hy-Vee legit or a scam?
According to Gravity by Benchr, Hy-Vee is a brand: its website has existed since August 1996, it employs 18,325 people on LinkedIn, it has 95,102 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Hy-Vee reviews
Customers rate Hy-Vee 2.0 out of 5 on Trustpilot over 182 reviews, 21 of them in the last twelve months: 8% give five stars, 78% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Hy-Vee sell?
Hy-Vee, Inc. is an employee-owned corporation operating more than 563 business units across nine Midwestern states as a supermarket chain that provides quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Hy-Vee promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Hy-Vee advertises on Facebook and Instagram and on Google, where its offers often run. Check hy-vee.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Hy-Vee?
Gravity by Benchr records a company, founded in 1930 according to LinkedIn, on a domain registered in 1996, with 18,325 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Hy-Vee growing?
Yes. Gravity by Benchr estimates about 6,001,400 visits to hy-vee.com in September 2026, down 4% in a month and up 6% over three months. Hy-Vee ranks #3 of 20,419 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Hy-Vee's ad budget?
Gravity by Benchr does not publish a spend figure for Hy-Vee on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, Hy-Vee ranks #3 of 20,419 by estimated traffic. Its closest competitors on the same market are heb.com, kroger.com, kingsoopers.com, citymarket.com, Heinen's. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hy-Vee.