Brand page · Food Items · United States
H-E-B: 14.2M visits a month, 163 active Meta ads.
H-E-B — H-E-B is a grocery store chain headquartered in San Antonio, Texas, operating over 455 stores in various formats including H-E-B, Joe V's Smart Shop, Central Market, Mi Tienda, and Favor. In September 2026 heb.com drew an estimated 14.2M visits, down 3% on the month before. It ranks #2 of 20,419 Food Items brands in United States and holds a 2.3 Trustpilot rating over 444 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
H-E-B is a grocery store chain headquartered in San Antonio, Texas, operating over 455 stores in various formats including H-E-B, Joe V's Smart Shop, Central Market, Mi Tienda, and Favor.
01 · Traffic
How much traffic H-E-B gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
H-E-B drew an estimated 14.2M visits in September 2026, down 3% on the month before and up 3% over three months.
- Worldwide#1,527of 4.5M sites · Top 1%
- In United States#568of 1.2M sites · Top 1%
- Food Items, worldwide#24of 260,714 brands · Top 1%
- Food Items, United States#2of 20,419 brands · Top 1%
14.2M
estimated visits in September
1 mo ▼ −2.5%4 mo ▲ +2.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about H-E-B.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
H-E-B holds 2.3 out of 5 on Trustpilot over 444 reviews, 107 of them in the last twelve months: 16% of customers give five stars and 61% one star. That volume places H-E-B in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Grocery Store Supermarket Grocery Delivery Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What H-E-B sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read H-E-B's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places H-E-B in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What H-E-B is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
H-E-B runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since November 2023 (image, text, video).
#AD / I’m bringing the Taste of Italy home this fall with my favorites from @heb and @ITAtradeagency 🍂 Fresh ingredients and delicious flaH-E-B14 Oct 2026video
H-E-BH-E-B14 Oct 2026image
#ad Some flavors just automatically feel like home 🇲🇽 🥹 And for me, @chocolateabuelita con pan dulce will always be one of them 🤎 There’s jH-E-B14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Reckitt Benckiser LLCverified
Text ad20 Oct 2026Basic Brands Inc.verified
Text ad22 Sept 2026Nestlé USA, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about H-E-B.
The creators who tag @heb on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @heb on Instagram, led by Bonsai Kids Hair Products (18.6K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBonsai Kids Hair Products@bonsaikidshaircareone01 · 🇺🇸 US | Beauty cosmetics skincare Creator | 18.6K | 0.1% | 12 | Tagged @heb |
06 · Competitors according to Gravity
Who H-E-B competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for H-E-B among Food Items brands in United States. The closest is plus.nl, then Brookshire's, more, DekaMarkt, Supermercados Mundial, Mercadona.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| plus.nlplus.nl | |||||||
| Brookshire'sbrookshires.com | |||||||
| moremore.in | |||||||
| DekaMarktdekamarkt.nl | |||||||
| Supermercados Mundialsupermercadosmundial.com.br | |||||||
| Mercadonamercadona.es |
07 · Company
The company behind H-E-B.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
H-E-B is a company based in United States, founded in 1905 according to LinkedIn, on a domain registered in December 1994. It employs about 54,543 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1905, per LinkedIn
- Domain registered
- 30 Dec 1994
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 54,543 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- heb.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about H-E-B
What people ask Google about H-E-B.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is H-E-B a legit company?
According to Gravity by Benchr, H-E-B is a brand based in United States: its website has existed since December 1994, it employs 54,543 people on LinkedIn, it has 547,289 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
H-E-B reviews: is it worth it?
Customers rate H-E-B 2.3 out of 5 on Trustpilot over 444 reviews, 107 of them in the last twelve months: 16% give five stars, 61% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is H-E-B known for?
H-E-B is a grocery store chain headquartered in San Antonio, Texas, operating over 455 stores in various formats including H-E-B, Joe V's Smart Shop, Central Market, Mi Tienda, and Favor. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does H-E-B have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: H-E-B advertises on Facebook and Instagram and on Google, where its offers often run. Check heb.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind H-E-B?
Gravity by Benchr records a company based in United States, founded in 1905 according to LinkedIn, on a domain registered in 1994, with 54,543 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is H-E-B growing?
Yes. Gravity by Benchr estimates about 14,165,200 visits to heb.com in September 2026, down 3% in a month and up 3% over three months. H-E-B ranks #2 of 20,419 Food Items brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does H-E-B spend on Meta ads?
Gravity by Benchr does not publish a spend figure for H-E-B on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United States?
Among Food Items brands in United States in the Gravity by Benchr index, H-E-B ranks #2 of 20,419 by estimated traffic. Its closest competitors on the same market are plus.nl, Brookshire's, more, DekaMarkt, Supermercados Mundial. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with H-E-B.