Brand page · Linens & Bedding · United Kingdom
Hygge Sheets: 45.3k visits a month, 208 active Meta ads, Gravity score 605.
Hygge Sheets — Hygge Sheets is a brand that sells waterproof mattress protectors and bedwetting solutions for both kids and adults, including highly absorbent sheets and pads with smart tucks and non-slip features. In September 2026 hygge-sheets.com drew an estimated 45.3k visits, down 13% on the month before. It ranks #231 of 5,362 Linens & Bedding brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 66 peers: Linens & Bedding brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hygge Sheets is a brand that sells waterproof mattress protectors and bedwetting solutions for both kids and adults, including highly absorbent sheets and pads with smart tucks and non-slip features.
01 · Traffic
How much traffic Hygge Sheets gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hygge Sheets drew an estimated 45.3k visits in September 2026, down 13% on the month before and up 32% over three months.
- Worldwide#184,899of 4.5m sites · Top 5%
- In United States#59,041of 1.2m sites · Top 10%
- Linens & Bedding, worldwide#958of 24,680 brands · Top 5%
- Linens & Bedding, United States#231of 5,362 brands · Top 5%
45.3k
estimated visits in September
1 mo ▼ −12.6%4 mo ▲ +32.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hygge Sheets.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hygge Sheets holds 3.4 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 0% one star.
Bedding Store Children's Furniture Store Bedroom Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hygge Sheets sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hygge Sheets sells on Shopify, 100% of its catalogue in stock. The best seller is Rainbow - Kids Waterproof Mattress Protector - Single, at £19.99–£69.99, followed by Dinosaur - Kids Waterproof Mattress Protector - Single and Unicorn - Kids Waterproof Mattress Protector - Single.
#1Rainbow - Kids Waterproof Mattress Protector - SingleHygge Sheets£19.99–£69.99In stock
#2Dinosaur - Kids Waterproof Mattress Protector - SingleHygge Sheets£19.99–£69.99In stock
#3Unicorn - Kids Waterproof Mattress Protector - SingleHygge Sheets£19.99–£69.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hygge Sheets in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 78% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$50.28
- Currency
- GBP
04 · Ads
What Hygge Sheets is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hygge Sheets runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2025 (image, text, video).
A Must-Have for ParentsHygge Sheets6 Oct 2026image
hygge_suppliesHygge Sheets4 Oct 2026image
Organic Bamboo - SINGLE Waterproof Mattress ProtectorHygge Sheets4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hygge Supplies LTDverified
Text ad20 Oct 2026Hygge Supplies LTDverified
Text ad20 Oct 2026Hygge Supplies LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hygge Sheets.
The creators who tag @hygge.sheets on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hygge.sheets on Instagram, led by Twinkl Parents (41.2k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTwinkl Parents@twinklparents · 🇬🇧 GB | History culture education Creator | 41.2k | 0.0% | 1 | Tagged @hygge.sheets |
06 · Competitors according to Gravity
Who Hygge Sheets competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hygge Sheets among Linens & Bedding brands in United Kingdom. The closest is BellaMoon, then Kally Sleep, King of Cotton, Slumberdown, Pillow Pod, Kabode.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BellaMoonbellamoon.co | |||||||
| Kally Sleepkallysleep.com | |||||||
| King of Cottonkingofcotton.com | |||||||
| Slumberdownslumberdown.co.uk | |||||||
| Pillow Podpillowpod.co.uk | |||||||
| Kabodekabode.co.uk |
07 · Company
The company behind Hygge Sheets.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hygge Sheets is a company based in Derby, United Kingdom, on a domain registered in July 2022.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Derby
- Founded
- Data not available
- Domain registered
- 7 Jul 2022
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hygge-sheets.com · Shopify · GBP
- Catalogue
- 14 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hygge Sheets
What people ask Google about Hygge Sheets.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hygge Sheets legit or a scam?
According to Gravity by Benchr, Hygge Sheets is a brand based in Derby, United Kingdom: its website has existed since July 2022, it sells on a Shopify store, it has 31,239 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Hygge Sheets sell?
Hygge Sheets is a brand that sells waterproof mattress protectors and bedwetting solutions for both kids and adults, including highly absorbent sheets and pads with smart tucks and non-slip features. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 49% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Hygge Sheets expensive?
Hygge Sheets' best seller, Rainbow - Kids Waterproof Mattress Protector - Single, sells from £19.99 to £69.99 on hygge-sheets.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check hygge-sheets.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Hygge Sheets promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Hygge Sheets advertises on Facebook and Instagram and on Google, where its offers often run. Check hygge-sheets.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hygge Sheets?
Hygge Sheets sells on its own website, hygge-sheets.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Hygge Sheets?
Gravity by Benchr records a company based in Derby, United Kingdom, whose domain was registered in 2022. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hygge Sheets doing well?
Yes. Gravity by Benchr estimates about 45,300 visits to hygge-sheets.com in September 2026, down 13% in a month and up 32% over three months. Hygge Sheets ranks #231 of 5,362 Linens & Bedding brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hygge Sheets use?
Gravity by Benchr identifies hygge-sheets.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Hygge Sheets spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hygge Sheets on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in United Kingdom?
Among Linens & Bedding brands in United Kingdom in the Gravity by Benchr index, Hygge Sheets ranks #231 of 5,362 by estimated traffic. Its closest competitors on the same market are BellaMoon, Kally Sleep, King of Cotton, Slumberdown and Pillow Pod. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hygge Sheets.