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- Hype and Vice
Brand page · Clothing · United States
Hype and Vice: 60.7k visits a month, 142 active Meta ads, Gravity score 566.
Hype and Vice — Hype and Vice is a brand that creates officially licensed college, NBA and MLS apparel, combining on-trend fashion with sports team merchandise. The company sells women's sports apparel including jerseys, tops, bottoms and accessories for college and professional sports teams. In September 2026 hypeandvice.com drew an estimated 60.7k visits, down 14% on the month before. It ranks #2,378 of 97,158 Clothing brands in United States and holds a 3.6 Trustpilot rating over 27 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hype and Vice is a brand that creates officially licensed college, NBA and MLS apparel, combining on-trend fashion with sports team merchandise. The company sells women's sports apparel including jerseys, tops, bottoms and accessories for college and professional sports teams.
01 · Traffic
How much traffic Hype and Vice gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hype and Vice drew an estimated 60.7k visits in September 2026, down 14% on the month before and down 44% over three months.
- Worldwide#143,963of 4.5m sites · Top 5%
- In United States#46,499of 1.2m sites · Top 5%
- Clothing, worldwide#13,913of 459,295 brands · Top 5%
- Clothing, United States#2,378of 97,158 brands · Top 5%
60.7k
estimated visits in September
1 mo ▼ −13.8%4 mo ▼ −44.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hype and Vice.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hype and Vice holds 3.6 out of 5 on Trustpilot over 27 reviews, 11 of them in the last twelve months: 44% of customers give five stars and 41% one star. That volume places Hype and Vice in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store Fashion Accessories Store Activewear Store Men's Clothing Store Printed Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hype and Vice sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hype and Vice sells on Shopify, 98% of its catalogue in stock. The best seller is Pay now to unlock free returns, at US$3.00, followed by New York Knicks Mock Neck Crewneck and Ohio State Cut Off Tank.
#1Pay now to unlock free returnsHype and ViceUS$3.00In stock
#2New York Knicks Mock Neck CrewneckHype and ViceUS$99.00In stock
#3Ohio State Cut Off TankHype and ViceUS$46.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hype and Vice in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 23% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$53.00
- Currency
- USD
04 · Ads
What Hype and Vice is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hype and Vice runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2022 (image, text, video).
Mock Neck CrewneckHype & Vice7 Oct 2026image
Polka Dot Mock Neck CrewnecksHype & Vice5 Oct 2026image
Hype and Vice | Women's College and Pro Sports ApparelHype & Vice5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hype and Vice, Incverified
Text ad20 Oct 2026Hype and Vice, Incverified
Text ad20 Oct 2026Hype and Vice, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hype and Vice.
The creators who tag @hypeandvice on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hypeandvice on Instagram, led by AUBREY (449k followers, 20.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAUBREY@officialaubreymiller · 🇺🇸 US | Cinema series pop culture Creator | 449k | 20.7% | 3 | Tagged @hypeandvice |
06 · Competitors according to Gravity
Who Hype and Vice competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hype and Vice among Clothing brands in United States. The closest is lojobands, then 2819 Store, collegiateluxe, Atlanta Dream, TallSlim, BloqUV.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| lojobandslojobands.com | |||||||
| 2819 Store2819store.com | |||||||
| collegiateluxecollegiateluxe.com | |||||||
| Atlanta Dreamatldreamshop.com | |||||||
| TallSlimtallslimtees.com | |||||||
| BloqUVbloquv.com |
07 · Company
The company behind Hype and Vice.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hype and Vice is a company based in Los Angeles, United States, founded in 2015 according to LinkedIn, on a domain registered in September 2015. It employs about 37 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- 2015, per LinkedIn
- Domain registered
- 26 Sept 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 37 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hypeandvice.com · Shopify · USD
- Catalogue
- 1,667 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hype and Vice
What people ask Google about Hype and Vice.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hype and Vice a legit company?
According to Gravity by Benchr, Hype and Vice is a brand based in Los Angeles, United States: its website has existed since September 2015, it sells on a Shopify store, it employs 37 people on LinkedIn, it has 131,081 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Hype and Vice reviews: is it worth it?
Customers rate Hype and Vice 3.6 out of 5 on Trustpilot over 27 reviews, 11 of them in the last twelve months: 44% give five stars, 41% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hype and Vice known for?
Hype and Vice is a brand that creates officially licensed college, NBA and MLS apparel, combining on-trend fashion with sports team merchandise. The company sells women's sports apparel including jerseys, tops, bottoms and accessories for college and professional sports teams. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Hype and Vice cost?
Hype and Vice's best seller, Pay now to unlock free returns, sells US$3.00 on hypeandvice.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check hypeandvice.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Hype and Vice promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Hype and Vice advertises on Facebook and Instagram and on Google, where its offers often run. Check hypeandvice.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hype and Vice?
Hype and Vice sells on its own website, hypeandvice.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Hype and Vice?
Gravity by Benchr records a company based in Los Angeles, United States, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 37 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hype and Vice growing?
Not at the moment. Gravity by Benchr estimates about 60,700 visits to hypeandvice.com in September 2026, down 14% in a month and down 44% over three months. Hype and Vice ranks #2,378 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hype and Vice use?
Gravity by Benchr identifies hypeandvice.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Hype and Vice spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hype and Vice on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Hype and Vice ranks #2,378 of 97,158 by estimated traffic. Its closest competitors on the same market are lojobands, 2819 Store, collegiateluxe, Atlanta Dream and TallSlim. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hype and Vice.