Brand page · Shoes · United Kingdom
Hype: 36.5k visits a month, 2 active Meta ads, Gravity score 577.
Hype — Hype Locker UK is a retailer of exclusive footwear and clothing, including brands like Air Jordan, Yeezy, Fear of God Essentials, and Trapstar, with a guarantee of 100% authenticity. In September 2026 hypelockeruk.com drew an estimated 36.5k visits, down 11% on the month before. It ranks #224 of 2,017 Shoes brands in United Kingdom and holds a 4.7 Trustpilot rating over 496 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 156 peers: Shoes brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hype Locker UK is a retailer of exclusive footwear and clothing, including brands like Air Jordan, Yeezy, Fear of God Essentials, and Trapstar, with a guarantee of 100% authenticity.
01 · Traffic
How much traffic Hype gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hype drew an estimated 36.5k visits in September 2026, down 11% on the month before and down 30% over three months.
- Worldwide#222,443of 4.5m sites · Top 5%
- In United Kingdom#11,618of 192k sites · Top 10%
- Shoes, worldwide#4,500of 46,962 brands · Top 10%
- Shoes, United Kingdom#224of 2,017 brands · Top 20%
36.5k
estimated visits in September
1 mo ▼ −10.5%4 mo ▼ −29.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hype.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hype holds 4.7 out of 5 on Trustpilot over 496 reviews, 93 of them in the last twelve months: 89% of customers give five stars and 6% one star. That volume places Hype in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hype sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hype sells on Shopify, 81% of its catalogue in stock. The best seller is POP MART LABUBU THE MONSTERS BIG INTO ENERGY VINYL PLUSH BLIND BOX, at £36.99, followed by POP MART LABUBU THE MONSTERS EXCITING MACARON VINYL PLUSH BLIND BOX and POP MART LABUBU THE MONSTERS HAVE A SEAT VINYL PLUSH BLIND BOX.
#1POP MART LABUBU THE MONSTERS BIG INTO ENERGY VINYL PLUSH BLIND BOXHype£36.99In stock
#2POP MART LABUBU THE MONSTERS EXCITING MACARON VINYL PLUSH BLIND BOXHype£34.99In stock
#3POP MART LABUBU THE MONSTERS HAVE A SEAT VINYL PLUSH BLIND BOXHype£34.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hype in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 18% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$370.59
- Currency
- GBP
04 · Ads
What Hype is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hype runs Meta ads on Facebook, Instagram, Messenger, Audience Network.
ADIDAS YEEZY BOOST 350 V2 'SAND TAUPE'Hypelocker UK28 Jun 2026image
POP MART LABUBU THE MONSTERS HAVE A SEAT VINYL PLUSH BLIND BOXHypelocker UK27 Apr 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Hype.
The creators who tag @hypelockeruk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Hype competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hype among Shoes brands in United Kingdom. The closest is officialdriphub, then CREP MOVEMENT, Certified Kicks, Caught Drip'N', Sneaker Dyl, Unlock Luxury UK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| officialdriphubdriphubofficial.com | |||||||
| CREP MOVEMENTcrepmovement.com | |||||||
| Certified Kickscertifiedkicks.com | |||||||
| Caught Drip'N'caughtdripin.com | |||||||
| Sneaker Dylsneakerdyl.com | |||||||
| Unlock Luxury UKunlockluxury.co.uk |
07 · Company
The company behind Hype.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hype is a company based in Wolverhampton, United Kingdom, on a domain registered in February 2021.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Wolverhampton
- Founded
- Data not available
- Domain registered
- 6 Feb 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hypelockeruk.com · Shopify · GBP
- Catalogue
- 110 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hype
What people ask Google about Hype.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hype a legit company?
According to Gravity by Benchr, Hype is a brand based in Wolverhampton, United Kingdom: its website has existed since February 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 10,267 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Hype?
Customers rate Hype 4.7 out of 5 on Trustpilot over 496 reviews, 93 of them in the last twelve months: 89% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hype known for?
Hype Locker UK is a retailer of exclusive footwear and clothing, including brands like Air Jordan, Yeezy, Fear of God Essentials, and Trapstar, with a guarantee of 100% authenticity. Gravity by Benchr classifies it under Shoes, with Dolls, Playsets & Toy Figures making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Hype prices: how much is it?
Hype's best seller, POP MART LABUBU THE MONSTERS BIG INTO ENERGY VINYL PLUSH BLIND BOX, sells £36.99 on hypelockeruk.com. 81% of the catalogue is in stock. Gravity does not track prices daily: check hypelockeruk.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Hype discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hype advertises on Facebook and Instagram, where its offers often run. Check hypelockeruk.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hype?
Hype sells on its own website, hypelockeruk.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Hype?
Gravity by Benchr records a company based in Wolverhampton, United Kingdom, whose domain was registered in 2021. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hype growing?
Not at the moment. Gravity by Benchr estimates about 36,500 visits to hypelockeruk.com in September 2026, down 11% in a month and down 30% over three months. Hype ranks #224 of 2,017 Shoes brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hype use?
Gravity by Benchr identifies hypelockeruk.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hype's ad budget?
Gravity by Benchr does not publish a spend figure for Hype on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United Kingdom?
Among Shoes brands in United Kingdom in the Gravity by Benchr index, Hype ranks #224 of 2,017 by estimated traffic. Its closest competitors on the same market are officialdriphub, CREP MOVEMENT, Certified Kicks, Caught Drip'N' and Sneaker Dyl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hype.