Brand page · Outdoor Recreation · United States

Hyperlite Mountain Gear Top 5% worldwide Top 5% in United States Top 1% in Outdoor Recreation Top 1% in Outdoor Recreation in United States
hyperlitemountaingear.com·🇺🇸 Biddeford, United States· Shopify·Since 2009

Hyperlite Mountain Gear: 229K visits a month, 95 active Meta ads, Gravity score 607.

Hyperlite Mountain Gear — Hyperlite Mountain Gear: ultralight backpacks, tents & gear with optimal balance of weight, durability & water resistance for better backpacking experiences. In September 2026 hyperlitemountaingear.com drew an estimated 229K visits, down 29% on the month before. It ranks #109 of 14,873 Outdoor Recreation brands in United States.

hyperlitemountaingear.com@hyperlite_mountain_gear 224KYouTube 10.9KFacebookLinkedIn 4.2KTrustpilot 2.6Meta Ad Library 95

Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
229K
−29% vs. August 2026
Instagram followers
224K
3,516 posts · @hyperlite_mountain_gear
Trustpilot
2.6
6 reviews · 2 in 12 months
Meta ads
95
active · on Google since 2022
Products
91%
in stock · 109 collections
Rank in United States
#109
of 14,873 in Outdoor Recreation
LinkedIn
4.2K
followers · 44 employees
Earned media value
€188.1k
per month, Instagram

Gravity score

607/ 1000 · 10 of 10 indicators rated
Brand Power590
Momentum560
Performance671

Percentiles within 316 peers: Outdoor Recreation brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Hyperlite Mountain Gear: ultralight backpacks, tents & gear with optimal balance of weight, durability & water resistance for better backpacking experiences.

01 · Traffic

How much traffic Hyperlite Mountain Gear gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Hyperlite Mountain Gear drew an estimated 229K visits in September 2026, down 29% on the month before and down 22% over three months.

  • Worldwide#46,799of 4.5M sites · Top 5%
  • In United States#15,285of 1.2M sites · Top 5%
  • Outdoor Recreation, worldwide#632of 101,136 brands · Top 1%
  • Outdoor Recreation, United States#109of 14,873 brands · Top 1%
Monthly visitssource Sept 2026

229K

estimated visits in September

1 mo ▼ −28.8%4 mo ▼ −22.4%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Hyperlite Mountain Gear.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Hyperlite Mountain Gear holds 2.6 out of 5 on Trustpilot over 6 reviews, 2 of them in the last twelve months: 17% of customers give five stars and 67% one star.

Trustpilotread 21 Oct 2026
2.6TrustScore · 6 reviews · 2 in 12 months
5 ★17%
4 ★0%
3 ★0%
2 ★17%
1 ★67%

Outdoor Sports Store Outdoor Clothing and Equipment Shop Adventure Sports Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Hyperlite Mountain Gear sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Hyperlite Mountain Gear sells on Shopify, 91% of its catalogue in stock. The best seller is Shoulder Pocket, at US$60.00, followed by Drawstring Stuff Sacks and Versa.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Camping & Hiking51%
Hiking Backpacks24%
Hydration System Accessories4%
Clothing Tops3%

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation59%
Backpacks24%
Clothing3%
Fanny Packs2%
Kitchen & Dining2%

The dominant category places Hyperlite Mountain Gear in its comparison group.

Prices and ratingsstore data
Average rating
4.73 / 5
Rated products
97% of the catalogue
In stock
91%
Upper price quartile
US$350.00
Currency
USD

05 · Influencers

Who talks about Hyperlite Mountain Gear.

The creators who tag @hyperlite_mountain_gear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @hyperlite_mountain_gear on Instagram, led by Becca | Little Skittle (31K followers, 2.2% engagement).

Influencersaccounts tagging @hyperlite_mountain_gear · Instagram
AccountProfileFollowersEngagementTagsRelationship
BBecca | Little Skittle@ms_rebecca_ann · 🇺🇸 USTravel tourism exploration Creator31K2.2%10Tagged @hyperlite_mountain_gear
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Hyperlite Mountain Gear competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Hyperlite Mountain Gear among Outdoor Recreation brands in United States. The closest is Zpacks, then Durston, Gossamer Gear, Ultralight Gear, Garage Grown Gear, Ultralight Outdoor Gear.

CompetitorsOutdoor Recreation · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Zpackszpacks.com
Durstondurstongear.com
Gossamer Geargossamergear.com
Ultralight Gearultralightgear.com.au
Garage Grown Geargaragegrowngear.com
Ultralight Outdoor Gearultralightoutdoorgear.co.uk
Competitors Gravity finds for Hyperlite Mountain Gear. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Hyperlite Mountain Gear with Zpacks

07 · Company

The company behind Hyperlite Mountain Gear.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Hyperlite Mountain Gear is a company based in Biddeford, United States, founded in 2009 according to LinkedIn, on a domain registered in August 2009. It employs about 44 people, is listed at early_stage_venture stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Biddeford
Founded
2009, per LinkedIn
Domain registered
17 Aug 2009
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
44 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Early stage venture · last deal: series b
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
hyperlitemountaingear.com · Shopify · USD
Catalogue
109 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Hyperlite Mountain Gear

What people ask Google about Hyperlite Mountain Gear.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Hyperlite Mountain Gear legit?

According to Gravity by Benchr, Hyperlite Mountain Gear is a brand based in Biddeford, United States: its website has existed since August 2009, it sells on a Shopify store, it employs 44 people on LinkedIn, it has 223,592 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does Hyperlite Mountain Gear sell?

Hyperlite Mountain Gear: ultralight backpacks, tents & gear with optimal balance of weight, durability & water resistance for better backpacking experiences. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 51% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Hyperlite Mountain Gear expensive?

Hyperlite Mountain Gear's best seller, Shoulder Pocket, sells US$60.00 on hyperlitemountaingear.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check hyperlitemountaingear.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Hyperlite Mountain Gear discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Hyperlite Mountain Gear advertises on Facebook and Instagram and on Google, where its offers often run. Check hyperlitemountaingear.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Hyperlite Mountain Gear?

Hyperlite Mountain Gear sells on its own website, hyperlitemountaingear.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Hyperlite Mountain Gear?

Gravity by Benchr records a company based in Biddeford, United States, founded in 2009 according to LinkedIn, on a domain registered in 2009, with 44 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Hyperlite Mountain Gear doing well?

Not at the moment. Gravity by Benchr estimates about 228,900 visits to hyperlitemountaingear.com in September 2026, down 29% in a month and down 22% over three months. Hyperlite Mountain Gear ranks #109 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Hyperlite Mountain Gear use?

Gravity by Benchr identifies hyperlitemountaingear.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Hyperlite Mountain Gear spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Hyperlite Mountain Gear on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands in United States?

Among Outdoor Recreation brands in United States in the Gravity by Benchr index, Hyperlite Mountain Gear ranks #109 of 14,873 by estimated traffic. Its closest competitors on the same market are Zpacks, Durston, Gossamer Gear, Ultralight Gear, Garage Grown Gear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hyperlite Mountain Gear.