Brand page · Outdoor Recreation · United States
Zpacks: 285K visits a month, 30 active Meta ads, Gravity score 590.
Zpacks — Zpacks is a manufacturer of ultralight backpacking equipment including tents, backpacks, sleeping bags, clothing and accessories designed for backpackers, thru-hikers, and outdoor minimalists. In September 2026 zpacks.com drew an estimated 285K visits, down 14% on the month before. It ranks #75 of 14,873 Outdoor Recreation brands in United States and holds a 2.6 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 316 peers: Outdoor Recreation brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Zpacks is a manufacturer of ultralight backpacking equipment including tents, backpacks, sleeping bags, clothing and accessories designed for backpackers, thru-hikers, and outdoor minimalists.
01 · Traffic
How much traffic Zpacks gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Zpacks drew an estimated 285K visits in September 2026, down 14% on the month before and down 21% over three months.
- Worldwide#39,138of 4.5M sites · Top 1%
- In United States#12,722of 1.2M sites · Top 5%
- Outdoor Recreation, worldwide#469of 101,136 brands · Top 1%
- Outdoor Recreation, United States#75of 14,873 brands · Top 1%
285K
estimated visits in September
1 mo ▼ −13.5%4 mo ▼ −21.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Zpacks.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Zpacks holds 2.6 out of 5 on Trustpilot over 10 reviews, 2 of them in the last twelve months: 30% of customers give five stars and 50% one star. On Google, Zpacks scores 5.0 over 26 reviews.
Clothing Store Outdoor Clothing and Equipment Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Zpacks sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Zpacks sells on Shopify, 49% of its catalogue in stock. The best seller is Belt Pouch, at US$32.95–US$59.95, followed by Water Bottle Sleeve and Duplex Classic Tent.
#1Belt PouchZpacksUS$32.95–US$59.95In stock
#2Water Bottle SleeveZpacksUS$29.95–US$58.95In stock
#3Duplex Classic TentZpacksUS$749.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Zpacks in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 47% of the catalogue
- In stock
- 49%
- Upper price quartile
- US$325.00
- Currency
- USD
04 · Ads
What Zpacks is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Zpacks runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2025 (image, text, video).
1 Code. 3 Days. 36 BrandsZpacks6 Oct 2026video
Arc Pro Ultralight BackpackZpacks30 Sept 2026video
Arc Pro Ultralight BackpackZpacks23 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Zpacks Corpverified
Text ad21 Oct 2026Zpacks Corpverified
Text ad21 Oct 2026Zpacks Corpverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Zpacks.
The creators who tag @zpacks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zpacks on Instagram, led by Jesse Cody/The Boston Mule (15.3K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJesse Cody/The Boston Mule@hikethegoodhike · 🇺🇸 US | Activism social impact Creator | 15.3K | 0.9% | 7 | Tagged @zpacks |
06 · Competitors according to Gravity
Who Zpacks competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Zpacks among Outdoor Recreation brands in United States. The closest is Hyperlite Mountain Gear, then Gossamer Gear, Durston, Garage Grown Gear, yamatomichi.com, Ultralight Outdoor Gear.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hyperlite Mountain Gearhyperlitemountaingear.com | |||||||
| Gossamer Geargossamergear.com | |||||||
| Durstondurstongear.com | |||||||
| Garage Grown Geargaragegrowngear.com | |||||||
| yamatomichi.comyamatomichi.com | |||||||
| Ultralight Outdoor Gearultralightoutdoorgear.co.uk |
07 · Company
The company behind Zpacks.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Zpacks is a company based in West Melbourne, United States, founded in 2005 according to LinkedIn, on a domain registered in April 2006. It employs about 60 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · West Melbourne
- Founded
- 2005, per LinkedIn
- Domain registered
- 11 Apr 2006
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 60 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zpacks.com · Shopify · USD
- Catalogue
- 245 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Zpacks
What people ask Google about Zpacks.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Zpacks legit or a scam?
According to Gravity by Benchr, Zpacks is a brand based in West Melbourne, United States: its website has existed since April 2006, it sells on a Shopify store, it employs 60 people on LinkedIn, it has 142,822 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Zpacks?
Customers rate Zpacks 2.6 out of 5 on Trustpilot over 10 reviews, 2 of them in the last twelve months: 30% give five stars, 50% one star. On Google, Zpacks scores 5.0 over 26 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Zpacks sell?
Zpacks is a manufacturer of ultralight backpacking equipment including tents, backpacks, sleeping bags, clothing and accessories designed for backpackers, thru-hikers, and outdoor minimalists. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 15% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Zpacks expensive?
Zpacks' best seller, Belt Pouch, sells from US$32.95 to US$59.95 on zpacks.com. 49% of the catalogue is in stock. Gravity does not track prices daily: check zpacks.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Zpacks have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Zpacks advertises on Facebook and Instagram and on Google, where its offers often run. Check zpacks.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Zpacks?
Zpacks sells on its own website, zpacks.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Zpacks?
Gravity by Benchr records a company based in West Melbourne, United States, founded in 2005 according to LinkedIn, on a domain registered in 2006, with 60 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Zpacks doing well?
Not at the moment. Gravity by Benchr estimates about 284,700 visits to zpacks.com in September 2026, down 14% in a month and down 21% over three months. Zpacks ranks #75 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Zpacks use?
Gravity by Benchr identifies zpacks.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Zpacks spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Zpacks on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, Zpacks ranks #75 of 14,873 by estimated traffic. Its closest competitors on the same market are Hyperlite Mountain Gear, Gossamer Gear, Durston, Garage Grown Gear, yamatomichi.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Zpacks.