Brand page · Photography · Australia
Hypop: 35.7k visits a month, 4 active Meta ads.
Hypop — Hypop is an Australian online retailer of photography and videography equipment, offering studio lighting solutions for photographers at all skill levels. In September 2026 hypop.com.au drew an estimated 35.7k visits, up 6% on the month before. It ranks #4 of 52 Photography brands in Australia.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Hypop is an Australian online retailer of photography and videography equipment, offering studio lighting solutions for photographers at all skill levels.
01 · Traffic
How much traffic Hypop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hypop drew an estimated 35.7k visits in September 2026, up 6% on the month before and down 20% over three months.
- Worldwide#227,085of 4.5m sites · Top 10%
- In Australia#5,809of 105k sites · Top 10%
- Photography, worldwide#78of 1,583 brands · Top 5%
- Photography, Australia#4of 52 brands · Top 10%
35.7k
estimated visits in September
1 mo ▲ +5.6%4 mo ▼ −19.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hypop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hypop holds 3.7 out of 5 on Trustpilot over 6 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 17% one star.
Electronics & Technology
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hypop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hypop sells on Shopify, 31% of its catalogue in stock. The best seller is Spectrum Non-Reflective Full Paper Roll Backdrop (2.7 X 10m) - Marshmallow White, at A$119.99, followed by Foldio3 25" Inch All-in-One Photography Studio Tent Box (Includes LED Lights and 2 Backdrops) - Bundle and Backdrop Stand (2.8M x 3.0M) - Heavy Duty 8kg Load 4 Segment Crossbar.
#1Spectrum Non-Reflective Full Paper Roll Backdrop (2.7 X 10m) - Marshmallow WhiteHypopA$119.99In stock
#2Foldio3 25" Inch All-in-One Photography Studio Tent Box (Includes LED Lights and 2 Backdrops) - BundleHypopA$279.99–A$799.99In stock
#3Backdrop Stand (2.8M x 3.0M) - Heavy Duty 8kg Load 4 Segment CrossbarHypopA$224.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hypop in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 18% of the catalogue
- In stock
- 31%
- Upper price quartile
- US$209.19
- Currency
- AUD
04 · Ads
What Hypop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hypop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Experience the difference.Hypop5 Oct 2026image
Godox AD600Pro Witstro 2.4GHz HSS TTL Studio Flash Strobe Light (Bowens)Hypop20 Sept 2026image
Godox FT-AD600Pro 600W Replacement Flash Tube for AD600ProHypop18 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Romero Ranoa Group Pty Ltdverified
Text ad20 Oct 2026Romero Ranoa Group Pty Ltdverified
Text ad20 Oct 2026Romero Ranoa Group Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hypop.
The creators who tag @hypop.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hypop.official on Instagram, led by Malificent Images (22.5k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMalificent Images@malificentimages · 🇦🇺 AU | Photography visual arts Creator | 22.5k | — | 5 | Tagged @hypop.official |
06 · Competitors according to Gravity
Who Hypop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hypop among Photography brands in Australia. The closest is Arahan Photo, then Dragon Image, Camera Electronic, Kudos Cameras, CameraClix, The Usual.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Arahan Photoarahanphoto.com.au | |||||||
| Dragon Imagedragonimage.com.au | |||||||
| Camera Electroniccameraelectronic.com.au | |||||||
| Kudos Cameraskudoscameras.com.au | |||||||
| CameraClixcameraclix.com.au | |||||||
| The Usualtheusual.com.au |
07 · Company
The company behind Hypop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hypop is a company based in Mascot, Australia, founded in 2010 according to LinkedIn. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Mascot
- Founded
- 2010, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hypop.com.au · Shopify · AUD
- Catalogue
- 672 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hypop
What people ask Google about Hypop.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hypop a legit company?
According to Gravity by Benchr, Hypop is a brand based in Mascot, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 3,775 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Hypop sell?
Hypop is an Australian online retailer of photography and videography equipment, offering studio lighting solutions for photographers at all skill levels. Gravity by Benchr classifies it under Photography, with Lighting & Studio making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Hypop cost?
Hypop's best seller, Spectrum Non-Reflective Full Paper Roll Backdrop (2.7 X 10m) - Marshmallow White, sells A$119.99 on hypop.com.au. 31% of the catalogue is in stock. Gravity does not track prices daily: check hypop.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Hypop promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Hypop advertises on Facebook and Instagram and on Google, where its offers often run. Check hypop.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hypop?
Hypop sells on its own website, hypop.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Hypop?
Gravity by Benchr records a company based in Mascot, Australia, founded in 2010 according to LinkedIn, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Hypop doing well?
Not at the moment. Gravity by Benchr estimates about 35,700 visits to hypop.com.au in September 2026, up 6% in a month and down 20% over three months. Hypop ranks #4 of 52 Photography brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hypop use?
Gravity by Benchr identifies hypop.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records.
What is Hypop's ad budget?
Gravity by Benchr does not publish a spend figure for Hypop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Photography brands in Australia?
Among Photography brands in Australia in the Gravity by Benchr index, Hypop ranks #4 of 52 by estimated traffic. Its closest competitors on the same market are Arahan Photo, Dragon Image, Camera Electronic, Kudos Cameras and CameraClix. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hypop.