Brand page · Books · Italy
IBS: 4.9m visits a month, 110 active Meta ads.
IBS — An Italian online retailer specializing in books, music, movies, and electronics. In September 2026 ibs.it drew an estimated 4.9m visits. It ranks #1 of 426 Books brands in Italy and holds a 4.5 Trustpilot rating over 37,482 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
An Italian online retailer specializing in books, music, movies, and electronics.
01 · Traffic
How much traffic IBS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
IBS drew an estimated 4.9m visits in September 2026 and up 1% over three months.
- Worldwide#3,995of 4.5m sites · Top 1%
- In Italy#113of 138k sites · Top 1%
- Books, worldwide#41of 53,824 brands · Top 1%
- Books, Italy#1of 426 brands · Top 1%
4.9m
estimated visits in September
1 mo ▼ −0.1%4 mo ▲ +1.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about IBS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
IBS holds 4.5 out of 5 on Trustpilot over 37,482 reviews, 2,582 of them in the last twelve months: 76% of customers give five stars and 4% one star. That volume places IBS in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, IBS scores 4.8 over 122 reviews.
Book Store Movie Rental Store Music Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What IBS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read IBS's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places IBS in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What IBS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
IBS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Il ladro di zucche. Ediz. A coloriIBS.it14 Oct 2026image
📚 Migliaia di storie a portata di click!IBS.it14 Oct 2026image
Promo valida online fino al 18 ottobreIBS.it13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026LaFeltrinelli Internet Bookshop S.R.L.verified
Text ad19 Oct 2026LaFeltrinelli Internet Bookshop S.R.L.verified
Image ad19 Oct 2026LaFeltrinelli Internet Bookshop S.R.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about IBS.
The creators who tag @ibs.it on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ibs.it on Instagram, led by Debbie 🌎 Travel Creator e Book Blogger (34.3k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDebbie 🌎 Travel Creator e Book Blogger@debbie_soncini · 🇮🇹 IT | Travel tourism exploration Creator | 34.3k | 1.8% | 4 | Tagged @ibs.it |
06 · Competitors according to Gravity
Who IBS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for IBS among Books brands in Italy. The closest is Barnes & Noble, then lafeltrinelli.it, thalia.at, Furet du Nord, hugendubel.de, platekompaniet.no.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Barnes & Noblebarnesandnoble.com | |||||||
| lafeltrinelli.itlafeltrinelli.it | |||||||
| thalia.atthalia.at | |||||||
| Furet du Nordfuret.com | |||||||
| hugendubel.dehugendubel.de | |||||||
| platekompaniet.noplatekompaniet.no |
07 · Company
The company behind IBS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
IBS is a company based in Italy, founded in 2014 according to LinkedIn. It employs about 1 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 2014, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ibs.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about IBS
What people ask Google about IBS.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is IBS legit?
According to Gravity by Benchr, IBS is a brand based in Italy: its Trustpilot profile is claimed by the brand, it employs 1 people on LinkedIn, it has 113,422 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
IBS reviews
Customers rate IBS 4.5 out of 5 on Trustpilot over 37,482 reviews, 2,582 of them in the last twelve months: 76% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, IBS scores 4.8 over 122 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does IBS sell?
An Italian online retailer specializing in books, music, movies, and electronics. Gravity by Benchr classifies it under Books. Source: Gravity by Benchr product classification.
Is there a IBS discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: IBS advertises on Facebook and Instagram and on Google, where its offers often run. Check ibs.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns IBS?
Gravity by Benchr records a company based in Italy, founded in 2014 according to LinkedIn, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is IBS growing?
Yes. Gravity by Benchr estimates about 4,880,000 visits to ibs.it in September 2026, down 0% in a month and up 1% over three months. IBS ranks #1 of 426 Books brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does IBS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for IBS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands in Italy?
Among Books brands in Italy in the Gravity by Benchr index, IBS ranks #1 of 426 by estimated traffic. Its closest competitors on the same market are Barnes & Noble, lafeltrinelli.it, thalia.at, Furet du Nord and hugendubel.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with IBS.