Brand page · Baby Transport Accessories · United Kingdom
iCandy: 99K visits a month, 28 active Meta ads, Gravity score 552.
iCandy — iCandy World is a British family business that designs and manufactures luxury baby pushchairs, prams, and travel systems. The company offers nursery products and accessories with a focus on high-quality engineering and modern parenting practicality. In September 2026 icandyworld.com drew an estimated 99K visits, up 4% on the month before. It ranks #6 of 106 Baby Transport Accessories brands in United Kingdom and holds a 3.9 Trustpilot rating over 871 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Baby Transport Accessories brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
iCandy World is a British family business that designs and manufactures luxury baby pushchairs, prams, and travel systems. The company offers nursery products and accessories with a focus on high-quality engineering and modern parenting practicality.
01 · Traffic
How much traffic iCandy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
iCandy drew an estimated 99K visits in September 2026, up 4% on the month before and down 23% over three months.
- Worldwide#94,470of 4.5M sites · Top 5%
- In United Kingdom#4,909of 192K sites · Top 5%
- Baby Transport Accessories, worldwide#31of 1,045 brands · Top 5%
- Baby Transport Accessories, United Kingdom#6of 106 brands · Top 10%
99K
estimated visits in September
1 mo ▲ +4.4%4 mo ▼ −23.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about iCandy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
iCandy holds 3.9 out of 5 on Trustpilot over 871 reviews, 197 of them in the last twelve months: 65% of customers give five stars and 22% one star. That volume places iCandy in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Plant Nursery Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What iCandy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
iCandy sells on Shopify, 75% of its catalogue in stock. The best seller is Peach Parasol/Cup Holder Clamp, at £6.00, followed by Cup Holder and The Screen.
#1Peach Parasol/Cup Holder ClampiCandy£6.00In stock
#2Cup HolderiCandy£17.00In stock
#3The ScreeniCandy£33.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places iCandy in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 12% of the catalogue
- In stock
- 75%
- Upper price quartile
- US$410.31
- Currency
- GBP
04 · Ads
What iCandy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
iCandy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2022 (image, text, video).
Meet Pip, From £299iCandy World28 Sept 2026video
Versatility Starts From £599iCandy World16 Sept 2026video
Meet the iCandy Core 2iCandy World16 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026iCandy World Limitedverified
Text ad20 Oct 2026iCandy World Limitedverified
Image ad20 Oct 2026iCandy World Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about iCandy.
The creators who tag @icandyworlduk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @icandyworlduk on Instagram, led by Baby Planet - For all your baby needs (19.6K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBaby Planet - For all your baby needs@babyplanetuk · 🇬🇧 GB | Parenting family Creator | 19.6K | 0.7% | 4 | Tagged @icandyworlduk |
06 · Competitors according to Gravity
Who iCandy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for iCandy among Baby Transport Accessories brands in United Kingdom. The closest is Wonderfold Wagon, then Doona, Smartrike UK, egg Stroller, Out n About, Bumbleride United Kingdom.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wonderfold Wagonwonderfoldwagon.co.uk | |||||||
| Doonadoona.shop | |||||||
| Smartrike UKsmartrike.co.uk | |||||||
| egg Strollereggstroller.com | |||||||
| Out n Aboutoutnabout.com | |||||||
| Bumbleride United Kingdomuk.bumbleride.com |
07 · Company
The company behind iCandy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
iCandy is a company based in Biggleswade, United Kingdom, founded in 1933 according to LinkedIn, on a domain registered in June 2009. It employs about 56 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Biggleswade
- Founded
- 1933, per LinkedIn
- Domain registered
- 30 Jun 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 56 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- icandyworld.com · Shopify · GBP
- Catalogue
- 95 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about iCandy
What people ask Google about iCandy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is iCandy legit?
According to Gravity by Benchr, iCandy is a brand based in Biggleswade, United Kingdom: its website has existed since June 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 56 people on LinkedIn, it has 104,260 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about iCandy?
Customers rate iCandy 3.9 out of 5 on Trustpilot over 871 reviews, 197 of them in the last twelve months: 65% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is iCandy?
iCandy World is a British family business that designs and manufactures luxury baby pushchairs, prams, and travel systems. The company offers nursery products and accessories with a focus on high-quality engineering and modern parenting practicality. Gravity by Benchr classifies it under Baby Transport Accessories, with Baby Stroller Accessories making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
iCandy prices: how much is it?
iCandy's best seller, Peach Parasol/Cup Holder Clamp, sells £6.00 on icandyworld.com. 75% of the catalogue is in stock. Gravity does not track prices daily: check icandyworld.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a iCandy discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: iCandy advertises on Facebook and Instagram and on Google, where its offers often run. Check icandyworld.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy iCandy?
iCandy sells on its own website, icandyworld.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind iCandy?
Gravity by Benchr records a company based in Biggleswade, United Kingdom, founded in 1933 according to LinkedIn, on a domain registered in 2009, with 56 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is iCandy doing well?
Not at the moment. Gravity by Benchr estimates about 99,000 visits to icandyworld.com in September 2026, up 4% in a month and down 23% over three months. iCandy ranks #6 of 106 Baby Transport Accessories brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does iCandy use?
Gravity by Benchr identifies icandyworld.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is iCandy's ad budget?
Gravity by Benchr does not publish a spend figure for iCandy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Transport Accessories brands in United Kingdom?
Among Baby Transport Accessories brands in United Kingdom in the Gravity by Benchr index, iCandy ranks #6 of 106 by estimated traffic. Its closest competitors on the same market are Wonderfold Wagon, Doona, Smartrike UK, egg Stroller, Out n About. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with iCandy.