Brand page · Baby Transport Accessories · United Kingdom
Doona: 66K visits a month, 9 active Meta ads, Gravity score 597.
Doona — Doona is a company that sells car seats and strollers, as well as accessories and folding trikes for parents and children. In September 2026 doona.shop drew an estimated 66K visits, down 22% on the month before. It ranks #16 of 196 Baby Transport Accessories brands in United Kingdom and holds a 2.5 Trustpilot rating over 32 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Baby Transport Accessories brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Doona is a company that sells car seats and strollers, as well as accessories and folding trikes for parents and children.
01 · Traffic
How much traffic Doona gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Doona drew an estimated 66K visits in September 2026, down 22% on the month before and up 11% over three months.
- Worldwide#134,047of 4.5M sites · Top 5%
- In United States#43,473of 1.2M sites · Top 5%
- Baby Transport Accessories, worldwide#43of 1,045 brands · Top 5%
- Baby Transport Accessories, United States#16of 196 brands · Top 10%
66K
estimated visits in September
1 mo ▼ −22.3%4 mo ▲ +10.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Doona.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Doona holds 2.5 out of 5 on Trustpilot over 32 reviews, 14 of them in the last twelve months: 28% of customers give five stars and 63% one star. That volume places Doona in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Vehicles & Transportation
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Doona sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Doona sells on Shopify, 82% of its catalogue in stock. The best seller is Doona™ Liki Trike S1 - Grey, at £139.00, followed by Doona+ Car Seat & Stroller Nitro Black and Doona Rain Cover.
#1Doona™ Liki Trike S1 - GreyDoona£139.00In stock
#2Doona+ Car Seat & Stroller Nitro BlackDoona£269.00In stock
#3Doona Rain CoverDoona£35.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Doona in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 80% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$356.04
- Currency
- GBP
04 · Ads
What Doona is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Doona runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Doona UK & IrelandDoona UK & Ireland6 Oct 2026image
Doona Rain CoverDoona UK & Ireland25 Sept 2026image
Doona+ Car Seat & Stroller Nitro BlackDoona UK & Ireland22 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Cuddleco Limitedverified
Text ad20 Oct 2026Cuddleco Limitedverified
Text ad20 Oct 2026Cuddleco Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Doona.
The creators who tag @doonauk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @doonauk on Instagram, led by Megan Thomson (135K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMegan Thomson@meganthomsn · 🇦🇺 AU | Parenting family Creator | 135K | 0.2% | 2 | Tagged @doonauk |
06 · Competitors according to Gravity
Who Doona competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Doona among Baby Transport Accessories brands in United Kingdom. The closest is iCandy, then Wonderfold Wagon, egg Stroller, Bumbleride United Kingdom, My Babiie, Cosatto Store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| iCandyicandyworld.com | |||||||
| Wonderfold Wagonwonderfoldwagon.co.uk | |||||||
| egg Strollereggstroller.com | |||||||
| Bumbleride United Kingdomuk.bumbleride.com | |||||||
| My Babiiemybabiie.com | |||||||
| Cosatto Storecosatto.com |
07 · Company
The company behind Doona.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Doona is a company based in Manchester, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in February 2017. It employs about 76 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Manchester
- Founded
- 2014, per LinkedIn
- Domain registered
- 27 Feb 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 76 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- doona.shop · Shopify · GBP
- Catalogue
- 24 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Doona
What people ask Google about Doona.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Doona legit?
According to Gravity by Benchr, Doona is a brand based in Manchester, United Kingdom: its website has existed since February 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 76 people on LinkedIn, it has 34,816 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Doona reviews
Customers rate Doona 2.5 out of 5 on Trustpilot over 32 reviews, 14 of them in the last twelve months: 28% give five stars, 63% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Doona sell?
Doona is a company that sells car seats and strollers, as well as accessories and folding trikes for parents and children. Gravity by Benchr classifies it under Baby Transport Accessories, with Baby & Toddler Car Seats making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Doona cost?
Doona's best seller, Doona™ Liki Trike S1 - Grey, sells £139.00 on doona.shop. 82% of the catalogue is in stock. Gravity does not track prices daily: check doona.shop before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Doona discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Doona advertises on Facebook and Instagram and on Google, where its offers often run. Check doona.shop for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Doona?
Doona sells on its own website, doona.shop, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Doona?
Gravity by Benchr records a company based in Manchester, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in 2017, with 76 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Doona growing?
Yes. Gravity by Benchr estimates about 66,000 visits to doona.shop in September 2026, down 22% in a month and up 11% over three months. Doona ranks #16 of 196 Baby Transport Accessories brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Doona use?
Gravity by Benchr identifies doona.shop as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Doona spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Doona on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Transport Accessories brands in United Kingdom?
Among Baby Transport Accessories brands in United Kingdom in the Gravity by Benchr index, Doona ranks #16 of 196 by estimated traffic. Its closest competitors on the same market are iCandy, Wonderfold Wagon, egg Stroller, Bumbleride United Kingdom, My Babiie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Doona.