- Gravity
- Rankings
- Health & Beauty
- Personal Care
- ICI PARIS XL
Brand page · Personal Care · Belgium
ICI PARIS XL traffic, ads & competitors 878k visits a month, 162 active Meta ads.
ICI PARIS XL — ICI PARIS XL is a Belgian multinational perfume shop chain that sells perfume, cosmetics, and skincare products. In September 2026 iciparisxl.be drew an estimated 878k visits, up 9% on the month before. It ranks #3 of 609 Personal Care brands in Belgium and holds a 2.0 Trustpilot rating over 319 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
ICI PARIS XL is a Belgian multinational perfume shop chain that sells perfume, cosmetics, and skincare products.
01 · Traffic
ICI PARIS XL website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ICI PARIS XL drew an estimated 878k visits in September 2026, up 9% on the month before and up 16% over three months.
- Worldwide#16,038of 4.5m sites · Top 1%
- In Belgium#77of 36.5k sites · Top 1%
- Personal Care, worldwide#554of 215,119 brands · Top 1%
- Personal Care, Belgium#3of 609 brands · Top 1%
878k
estimated visits in September
1 mo ▲ +9.4%4 mo ▲ +16.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
ICI PARIS XL reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ICI PARIS XL holds 2.0 out of 5 on Trustpilot over 319 reviews, 82 of them in the last twelve months: 18% of customers give five stars and 72% one star. That volume places ICI PARIS XL in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Perfume Store Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
ICI PARIS XL best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ICI PARIS XL's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ICI PARIS XL in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
ICI PARIS XL ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ICI PARIS XL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2023 (image, text, video).
COLLECTION EXTRAORDINAIREICI PARIS XL België/Belgique14 Oct 2026image
COLLECTION EXTRAORDINAIREICI PARIS XL België/Belgique13 Oct 2026image
PRIX D'ICI DEALS❤️ICI PARIS XL België/Belgique13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Parfumerie Ici Paris XLverified
Text ad21 Oct 2026Parfumerie Ici Paris XLverified
Text ad21 Oct 2026Parfumerie Ici Paris XLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
ICI PARIS XL influencers
The creators who tag @iciparisxlbe on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @iciparisxlbe on Instagram, led by BE Creative Make Up (17k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBE Creative Make Up@becreativemakeup · INTL | Beauty cosmetics skincare Creator | 17k | 0.3% | 17 | Tagged @iciparisxlbe |
06 · Competitors according to Gravity
ICI PARIS XL competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ICI PARIS XL among Personal Care brands in Belgium. The closest is perfumesclub.co.uk, then beautysuccess.fr, MAKEUP, passionbeaute.fr, PERFUMES & COMPANHIA, notino.ie.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| perfumesclub.co.ukperfumesclub.co.uk | |||||||
| beautysuccess.frbeautysuccess.fr | |||||||
| MAKEUPmakeupstore.de | |||||||
| passionbeaute.frpassionbeaute.fr | |||||||
| PERFUMES & COMPANHIAperfumesecompanhia.pt | |||||||
| notino.ienotino.ie |
07 · Company
Who is behind ICI PARIS XL?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ICI PARIS XL is a company based in Belgium.
- Entity country
- 🇧🇪 Belgium
- Status
- Operating
- Own store
- iciparisxl.be
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ICI PARIS XL
What people ask Google about ICI PARIS XL.
6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
ICI PARIS XL reviews: is it worth it?
Customers rate ICI PARIS XL 2.0 out of 5 on Trustpilot over 319 reviews, 82 of them in the last twelve months: 18% give five stars, 72% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ICI PARIS XL known for?
ICI PARIS XL is a Belgian multinational perfume shop chain that sells perfume, cosmetics, and skincare products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a ICI PARIS XL discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ICI PARIS XL advertises on Facebook and Instagram and on Google, where its offers often run. Check iciparisxl.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is ICI PARIS XL doing well?
Yes. Gravity by Benchr estimates about 878,200 visits to iciparisxl.be in September 2026, up 9% in a month and up 16% over three months. ICI PARIS XL ranks #3 of 609 Personal Care brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does ICI PARIS XL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ICI PARIS XL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Belgium?
Among Personal Care brands in Belgium in the Gravity by Benchr index, ICI PARIS XL ranks #3 of 609 by estimated traffic. Its closest competitors on the same market are perfumesclub.co.uk, beautysuccess.fr, MAKEUP, passionbeaute.fr and PERFUMES & COMPANHIA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ICI PARIS XL.