Brand page · Decor · Australia
Icon By Design traffic, ads & competitors 85.6k visits a month, 104 active Meta ads, Gravity score 496.
Icon By Design — Icon By Design is an Australian family business that sells handcrafted solid wood furniture inspired by Scandinavian and Mid Century design, made from sustainable oak and walnut. In September 2026 iconbydesign.com.au drew an estimated 85.6k visits, down 29% on the month before. It ranks #67 of 6,489 Decor brands in Australia and holds a 3.4 Trustpilot rating over 26 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 173 peers: Decor brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Icon By Design is an Australian family business that sells handcrafted solid wood furniture inspired by Scandinavian and Mid Century design, made from sustainable oak and walnut.
01 · Traffic
Icon By Design website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Icon By Design drew an estimated 85.6k visits in September 2026, down 29% on the month before and down 28% over three months.
- Worldwide#107,083of 4.5m sites · Top 5%
- In Australia#2,432of 105k sites · Top 5%
- Decor, worldwide#2,022of 185,686 brands · Top 5%
- Decor, Australia#67of 6,489 brands · Top 5%
85.6k
estimated visits in September
1 mo ▼ −28.5%4 mo ▼ −27.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Icon By Design reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Icon By Design holds 3.4 out of 5 on Trustpilot over 26 reviews, 8 of them in the last twelve months: 62% of customers give five stars and 38% one star. That volume places Icon By Design in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Icon By Design best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Icon By Design sells on Shopify, 96% of its catalogue in stock. The best seller is Magnus Dining Chair, at A$345.00–A$790.00, followed by Olivia Dining Chair and Henrik II Dining Chair.
#1Magnus Dining ChairIcon By DesignA$345.00–A$790.00In stock
#2Olivia Dining ChairIcon By DesignA$395.00–A$990.00In stock
#3Henrik II Dining ChairIcon By DesignA$345.00–A$640.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Icon By Design in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 32% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$2,085.23
- Currency
- AUD
04 · Ads
Icon By Design ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Icon By Design runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
NEW SEASON. NEW ICONS.Icon By Design13 Oct 2026image
New Luno CollectionIcon By Design13 Oct 2026image
NEW SEASON. NEW ICONS.Icon By Design13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026INPLACE ONLINE PTY LTDverified
Text ad20 Oct 2026INPLACE ONLINE PTY LTDverified
Text ad20 Oct 2026INPLACE ONLINE PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Icon By Design influencers
The creators who tag @icon_by_design on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @icon_by_design on Instagram, led by HAAUS ® (193k followers, 3.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHAAUS ®@haausdesign · 🇦🇺 AU | Decoration garden diy Creator | 193k | 3.1% | 3 | Tagged @icon_by_design |
06 · Competitors according to Gravity
Icon By Design competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Icon By Design among Decor brands in Australia. The closest is The Acacia Tree, then Our Furniture Warehouse, Horgans, Furniture One, Studio BASE, Milk & Sugar.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Acacia Treetheacaciatree.com.au | |||||||
| Our Furniture Warehouseourfurniturewarehouse.com.au | |||||||
| Horganshorgans.com.au | |||||||
| Furniture Onefurnitureone.com.au | |||||||
| Studio BASEstudiobase.com.au | |||||||
| Milk & Sugarmilkandsugar.com.au |
07 · Company
Who is behind Icon By Design?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Icon By Design is a company based in Kensington, Australia, founded in 2015 according to LinkedIn. It employs about 22 people.
- Entity country
- 🇦🇺 Australia · Kensington
- Founded
- 2015, per LinkedIn
- Status
- Operating
- Employees
- 22 on LinkedIn
- Own store
- iconbydesign.com.au · Shopify · AUD
- Catalogue
- 154 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Icon By Design
What people ask Google about Icon By Design.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Icon By Design a legit company?
According to Gravity by Benchr, Icon By Design is a brand based in Kensington, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 22 people on LinkedIn, it has 44,828 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Icon By Design reviews: is it worth it?
Customers rate Icon By Design 3.4 out of 5 on Trustpilot over 26 reviews, 8 of them in the last twelve months: 62% give five stars, 38% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Icon By Design known for?
Icon By Design is an Australian family business that sells handcrafted solid wood furniture inspired by Scandinavian and Mid Century design, made from sustainable oak and walnut. Gravity by Benchr classifies it under Decor, with Rugs making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Icon By Design expensive?
Icon By Design's best seller, Magnus Dining Chair, sells from A$345.00 to A$790.00 on iconbydesign.com.au. 96% of the catalogue is in stock. Gravity does not track prices daily: check iconbydesign.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Icon By Design promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Icon By Design advertises on Facebook and Instagram and on Google, where its offers often run. Check iconbydesign.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Icon By Design?
Icon By Design sells on its own website, iconbydesign.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Icon By Design?
Gravity by Benchr records a company based in Kensington, Australia, founded in 2015 according to LinkedIn, with 22 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Icon By Design growing?
Not at the moment. Gravity by Benchr estimates about 85,600 visits to iconbydesign.com.au in September 2026, down 29% in a month and down 28% over three months. Icon By Design ranks #67 of 6,489 Decor brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Icon By Design use?
Gravity by Benchr identifies iconbydesign.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Icon By Design spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Icon By Design on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Australia?
Among Decor brands in Australia in the Gravity by Benchr index, Icon By Design ranks #67 of 6,489 by estimated traffic. Its closest competitors on the same market are The Acacia Tree, Our Furniture Warehouse, Horgans, Furniture One and Studio BASE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Icon By Design.