Brand page · Food Items
Idahoan: 44.4k visits a month, 54 active Meta ads.
Idahoan — Idahoan Foods is a company that produces and sells packaged potato products including mashed potatoes, hash browns, casseroles, and soups made from 100% real Idaho potatoes. In September 2026 idahoan.com drew an estimated 44.4k visits, down 11% on the month before. It ranks #617 of 20,419 Food Items brands.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Idahoan Foods is a company that produces and sells packaged potato products including mashed potatoes, hash browns, casseroles, and soups made from 100% real Idaho potatoes.
01 · Traffic
How much traffic Idahoan gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Idahoan drew an estimated 44.4k visits in September 2026, down 11% on the month before and down 26% over three months.
- Worldwide#188,288of 4.5m sites · Top 5%
- In United States#60,017of 1.2m sites · Top 10%
- Food Items, worldwide#5,504of 260,714 brands · Top 5%
- Food Items, United States#617of 20,419 brands · Top 5%
44.4k
estimated visits in September
1 mo ▼ −10.6%4 mo ▼ −26.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Idahoan.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Idahoan holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Online Food Ordering Service Food Producer Food Manufacturer Food Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Idahoan sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Idahoan sells on Shopify, 100% of its catalogue in stock. The best seller is Idahoan® SHREDS Fresh Cut Hash Browns with Seasoning, 2.125 Lb (Pack of 6), at US$64.99, followed by Idahoan® 13.75 oz Original Mashed Potatoes, 13.75 oz (Pack of 12) and Idahoan® 26.2 oz Original Mashed Potatoes, 26.2 oz (Pack of 8).
#1Idahoan® SHREDS Fresh Cut Hash Browns with Seasoning, 2.125 Lb (Pack of 6)IdahoanUS$64.99In stock
#2Idahoan® 13.75 oz Original Mashed Potatoes, 13.75 oz (Pack of 12)IdahoanUS$34.99In stock
#3Idahoan® 26.2 oz Original Mashed Potatoes, 26.2 oz (Pack of 8)IdahoanUS$35.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Idahoan in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 50% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$91.99
- Currency
- USD
04 · Ads
What Idahoan is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Idahoan runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Your Shortcut to Richer FlavorIdahoan Foods9 Oct 2026video
Nothing says fall like cozy and comforting meals. My ultimate comfort food is potatoes. All season long you’ll find me whipping up somethiIdahoan Foods7 Oct 2026video
Restaurant-Worthy, Weeknight-ReadyIdahoan Foods7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Idahoan Foods LLCverified
Text ad20 Oct 2026Idahoan Foods LLCverified
Text ad20 Oct 2026Idahoan Foods LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Idahoan.
The creators who tag @idahoanfoods on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @idahoanfoods on Instagram, led by Hailie Deegan (1.7m followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHailie Deegan@hailiedeegan · 🇺🇸 US | Automotive mobility Creator | 1.7m | 1.6% | 2 | Tagged @idahoanfoods |
06 · Competitors according to Gravity
Who Idahoan competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Idahoan among Food Items brands. The closest is hakata-hisamatsu.net, then NationsMarket, laspecialite.cl, idahoan.lat, oriannasushi.com, minacuisine.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| hakata-hisamatsu.nethakata-hisamatsu.net | |||||||
| NationsMarketnationsmarket.net | |||||||
| laspecialite.cllaspecialite.cl | |||||||
| idahoan.latidahoan.lat | |||||||
| oriannasushi.comoriannasushi.com | |||||||
| minacuisine.comminacuisine.com |
07 · Company
The company behind Idahoan.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Idahoan is an e-commerce brand, founded in 1960 according to LinkedIn, on a domain registered in January 1997. It employs about 436 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1960, per LinkedIn
- Domain registered
- 23 Jan 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 436 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- idahoan.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Idahoan
What people ask Google about Idahoan.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Idahoan legit or a scam?
According to Gravity by Benchr, Idahoan is a brand: its website has existed since January 1997, it sells on a Shopify store, it employs 436 people on LinkedIn, it has 23,746 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Idahoan sell?
Idahoan Foods is a company that produces and sells packaged potato products including mashed potatoes, hash browns, casseroles, and soups made from 100% real Idaho potatoes. Gravity by Benchr classifies it under Food Items, with Prepared Foods making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Idahoan cost?
Idahoan's best seller, Idahoan® SHREDS Fresh Cut Hash Browns with Seasoning, 2.125 Lb (Pack of 6), sells US$64.99 on idahoan.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check idahoan.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Idahoan promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Idahoan advertises on Facebook and Instagram and on Google, where its offers often run. Check idahoan.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Idahoan?
Idahoan sells on its own website, idahoan.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Idahoan?
Gravity by Benchr records a company, founded in 1960 according to LinkedIn, on a domain registered in 1997, with 436 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Idahoan doing well?
Not at the moment. Gravity by Benchr estimates about 44,400 visits to idahoan.com in September 2026, down 11% in a month and down 26% over three months. Idahoan ranks #617 of 20,419 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Idahoan use?
Gravity by Benchr identifies idahoan.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records.
How much does Idahoan spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Idahoan on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, Idahoan ranks #617 of 20,419 by estimated traffic. Its closest competitors on the same market are hakata-hisamatsu.net, NationsMarket, laspecialite.cl, idahoan.lat and oriannasushi.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Idahoan.