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Brand page · Communications · Sweden

IDEAL OF SWEDEN Top 10% worldwide Top 10% in Sweden Top 20% in Communications Top 10% in Communications in Sweden
idealofsweden.co.uk·🇸🇪 Sweden·Since 2016

IDEAL OF SWEDEN traffic, ads & competitors 31.2k visits a month, 129 active Meta ads, Gravity score 506.

IDEAL OF SWEDEN — IDEAL OF SWEDEN is a Swedish brand that creates stylish mobile accessories including phone cases, bags, and other tech accessories that merge fashion with technology. In September 2026 idealofsweden.co.uk drew an estimated 31.2k visits, down 23% on the month before. It ranks #66 of 699 Communications brands in Sweden and holds a 1.4 Trustpilot rating over 2,158 reviews.

idealofsweden.co.uk@idealofsweden 794kFacebookLinkedIn 7kTrustpilot 1.4Meta Ad Library 129

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
31.2k
−23% vs. August 2026
Instagram followers
794k
5,382 posts · @idealofsweden
Trustpilot
1.4
2,158 reviews · 21 in 12 months
Meta ads
129
active · on Google since 2021
Products
—
Data not available
Rank in the United Kingdom
#66
of 699 in Communications
LinkedIn
7k
followers · 63 employees
Earned media value
€34.0k
per month, Instagram

Gravity score

506/ 1000 · 9 of 10 indicators rated
Brand Power460
Momentum410
Performance650

Percentiles within 20 peers: Communications brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

IDEAL OF SWEDEN is a Swedish brand that creates stylish mobile accessories including phone cases, bags, and other tech accessories that merge fashion with technology.

01 · Traffic

IDEAL OF SWEDEN website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

IDEAL OF SWEDEN drew an estimated 31.2k visits in September 2026, down 23% on the month before and down 42% over three months.

  • Worldwide#254,170of 4.5m sites · Top 10%
  • In United Kingdom#13,243of 192k sites · Top 10%
  • Communications, worldwide#2,439of 22,823 brands · Top 20%
  • Communications, United Kingdom#66of 699 brands · Top 10%
Monthly visitssource Sept 2026

31.2k

estimated visits in September

1 mo ▼ −23.1%4 mo ▼ −41.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

IDEAL OF SWEDEN reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

IDEAL OF SWEDEN holds 1.4 out of 5 on Trustpilot over 2,158 reviews, 21 of them in the last twelve months: 48% of customers give five stars and 37% one star. That volume places IDEAL OF SWEDEN in the top 5% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
1.4TrustScore · 2,158 reviews · 21 in 12 months
Top 5% review volume
5 ★48%
4 ★5%
3 ★3%
2 ★7%
1 ★37%

Shopping & Fashion

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

IDEAL OF SWEDEN best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read IDEAL OF SWEDEN's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Communications
Communications96%
Electronics Accessories1%
Handbags, Wallets & Cases0%

The dominant category places IDEAL OF SWEDEN in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

IDEAL OF SWEDEN influencers

The creators who tag @idealofsweden on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @idealofsweden on Instagram, led by Nina (15.3k followers, 0.5% engagement).

Influencersaccounts tagging @idealofsweden · Instagram
AccountProfileFollowersEngagementTagsRelationship
NNina@nina_orii · 🇸🇪 SEFashion style luxury Creator15.3k0.5%15Tagged @idealofsweden
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

IDEAL OF SWEDEN competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for IDEAL OF SWEDEN among Communications brands in Sweden. The closest is Proporta, then OVAVENTURE, Project cases., True Cases, casestore.co.kr, ArtsCase.

CompetitorsCommunications · Sweden · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Proportaproporta.co.uk
OVAVENTUREovaventure.com
Project cases.projectcases.com
True Casestruecases.co.uk
casestore.co.krcasestore.co.kr
ArtsCaseartscase.com
Competitors Gravity finds for IDEAL OF SWEDEN. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare IDEAL OF SWEDEN with Proporta

07 · Company

Who is behind IDEAL OF SWEDEN?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

IDEAL OF SWEDEN is a company based in Sweden, founded in 2013 according to LinkedIn, on a domain registered in December 2016. It employs about 63 people.

Legal entityGravity index, Nov 2026
Entity country
🇸🇪 Sweden
Founded
2013, per LinkedIn
Domain registered
2 Dec 2016
Employees
63 on LinkedIn · 51-200
DistributionGravity index, Nov 2026
Own store
idealofsweden.co.uk
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about IDEAL OF SWEDEN

What people ask Google about IDEAL OF SWEDEN.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is IDEAL OF SWEDEN legit or a scam?

According to Gravity by Benchr, IDEAL OF SWEDEN is a brand based in Sweden: its website has existed since December 2016, its Trustpilot profile is claimed by the brand, it employs 63 people on LinkedIn, it has 793,788 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

IDEAL OF SWEDEN reviews: is it worth it?

Customers rate IDEAL OF SWEDEN 1.4 out of 5 on Trustpilot over 2,158 reviews, 21 of them in the last twelve months: 48% give five stars, 37% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does IDEAL OF SWEDEN sell?

IDEAL OF SWEDEN is a Swedish brand that creates stylish mobile accessories including phone cases, bags, and other tech accessories that merge fashion with technology. Gravity by Benchr classifies it under Communications. Source: Gravity by Benchr product classification.

IDEAL OF SWEDEN promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: IDEAL OF SWEDEN advertises on Facebook and Instagram and on Google, where its offers often run. Check idealofsweden.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns IDEAL OF SWEDEN?

Gravity by Benchr records a company based in Sweden, founded in 2013 according to LinkedIn, on a domain registered in 2016, with 63 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is IDEAL OF SWEDEN doing well?

Not at the moment. Gravity by Benchr estimates about 31,200 visits to idealofsweden.co.uk in September 2026, down 23% in a month and down 42% over three months. IDEAL OF SWEDEN ranks #66 of 699 Communications brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does IDEAL OF SWEDEN spend on Meta ads?

Gravity by Benchr does not publish a spend figure for IDEAL OF SWEDEN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Communications brands in Sweden?

Among Communications brands in Sweden in the Gravity by Benchr index, IDEAL OF SWEDEN ranks #66 of 699 by estimated traffic. Its closest competitors on the same market are Proporta, OVAVENTURE, Project cases., True Cases and casestore.co.kr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with IDEAL OF SWEDEN.