Brand page · Clothing · United Kingdom
Idealworld: 388k visits a month, 169 active Meta ads, Gravity score 613.
Idealworld — Ideal World is a UK-based multi-channel home shopping retailer that offers a wide range of products including fashion, beauty, home, kitchen, and technology items through live TV broadcasts and online shopping. In September 2026 idealworld.tv drew an estimated 388k visits, up 9% on the month before. It ranks #134 of 19,668 Clothing brands in United Kingdom and holds a 4.1 Trustpilot rating over 105,397 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ideal World is a UK-based multi-channel home shopping retailer that offers a wide range of products including fashion, beauty, home, kitchen, and technology items through live TV broadcasts and online shopping.
01 · Traffic
How much traffic Idealworld gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Idealworld drew an estimated 388k visits in September 2026, up 9% on the month before and up 23% over three months.
- Worldwide#30,528of 4.5m sites · Top 1%
- In United Kingdom#1,474of 192k sites · Top 1%
- Clothing, worldwide#2,585of 459,295 brands · Top 1%
- Clothing, United Kingdom#134of 19,668 brands · Top 1%
388k
estimated visits in September
1 mo ▲ +8.7%4 mo ▲ +23.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Idealworld.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Idealworld holds 4.1 out of 5 on Trustpilot over 105,397 reviews, 4,518 of them in the last twelve months: 65% of customers give five stars and 17% one star. That volume places Idealworld in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Idealworld scores 2.9 over 52 reviews.
Online Marketplace
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Idealworld sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Idealworld sells on Shopify, 21% of its catalogue in stock. The best seller is Your Perfect Companion for Safer Walking | Smart Walking Cane, at £24.99–£43.99, followed by Zhuzh! The Tan Accelerator | Deeper, Quicker, Nourishing Tan with Shea Butter and Your Legs Deserve to Feel Strong & Alive Again | Electric Stepper with Lifetime Warranty.
#1Your Perfect Companion for Safer Walking | Smart Walking CaneIdealworld£24.99–£43.99In stock
#2Zhuzh! The Tan Accelerator | Deeper, Quicker, Nourishing Tan with Shea ButterIdealworld£9.99–£16.99In stock
#3Your Legs Deserve to Feel Strong & Alive Again | Electric Stepper with Lifetime WarrantyIdealworld£119.99–£124.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Idealworld in its comparison group.
- Average rating
- 4.37 / 5
- Rated products
- 42% of the catalogue
- In stock
- 21%
- Upper price quartile
- US$43.66
- Currency
- GBP
04 · Ads
What Idealworld is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Idealworld runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Hit Every Angle of Your Core.Ideal World6 Oct 2026video
Trusted by 10K+ CustomersIdeal World6 Oct 2026video
It Was Never the Dog 🐶Ideal World6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Ideal World Ltdverified
Text ad20 Oct 2026Ideal World Ltdverified
Text ad20 Oct 2026Ideal World Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Idealworld.
The creators who tag @idealworld.tv on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @idealworld.tv on Instagram, led by | Themed Backdrops & Balloons | Richmond & Twickenham (10.3k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| || Themed Backdrops & Balloons | Richmond & Twickenham@arabellaeventshire · 🇬🇧 GB | Decoration garden diy Creator | 10.3k | 0.2% | 2 | Tagged @idealworld.tv |
06 · Competitors according to Gravity
Who Idealworld competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Idealworld among Clothing brands in United Kingdom. The closest is shopch.jp, then shoppinglive.ru, High Street TV, My Boutique Teleshop, direct-teleshop.jp, Mediashop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| shopch.jpshopch.jp | |||||||
| shoppinglive.rushoppinglive.ru | |||||||
| High Street TVhighstreettv.com | |||||||
| My Boutique Teleshopmyboutiqueteleshop.com | |||||||
| direct-teleshop.jpdirect-teleshop.jp | |||||||
| Mediashopmediashop.tv |
07 · Company
The company behind Idealworld.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Idealworld is a company based in Feltham, United Kingdom, founded in 2000 according to LinkedIn, on a domain registered in August 2002. It employs about 230 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Feltham
- Founded
- 2000, per LinkedIn
- Domain registered
- 5 Aug 2002
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 230 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- idealworld.tv · Shopify · GBP
- Catalogue
- 367 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Idealworld
What people ask Google about Idealworld.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Idealworld a legit company?
According to Gravity by Benchr, Idealworld is a brand based in Feltham, United Kingdom: its website has existed since August 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 230 people on LinkedIn, it has 17,455 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Idealworld reviews
Customers rate Idealworld 4.1 out of 5 on Trustpilot over 105,397 reviews, 4,518 of them in the last twelve months: 65% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Idealworld scores 2.9 over 52 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Idealworld known for?
Ideal World is a UK-based multi-channel home shopping retailer that offers a wide range of products including fashion, beauty, home, kitchen, and technology items through live TV broadcasts and online shopping. Gravity by Benchr classifies it under Clothing, with Cosmetics making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Idealworld prices: how much is it?
Idealworld's best seller, Your Perfect Companion for Safer Walking | Smart Walking Cane, sells from £24.99 to £43.99 on idealworld.tv. 21% of the catalogue is in stock. Gravity does not track prices daily: check idealworld.tv before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Idealworld promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Idealworld advertises on Facebook and Instagram and on Google, where its offers often run. Check idealworld.tv for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Idealworld?
Idealworld sells on its own website, idealworld.tv, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Idealworld?
Gravity by Benchr records a company based in Feltham, United Kingdom, founded in 2000 according to LinkedIn, on a domain registered in 2002, with 230 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Idealworld doing well?
Yes. Gravity by Benchr estimates about 387,900 visits to idealworld.tv in September 2026, up 9% in a month and up 23% over three months. Idealworld ranks #134 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Idealworld use?
Gravity by Benchr identifies idealworld.tv as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Idealworld's ad budget?
Gravity by Benchr does not publish a spend figure for Idealworld on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Idealworld ranks #134 of 19,668 by estimated traffic. Its closest competitors on the same market are shopch.jp, shoppinglive.ru, High Street TV, My Boutique Teleshop and direct-teleshop.jp. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Idealworld.