Brand page · Jewelry · Belgium
idyl: 61.8k visits a month, 650 active Meta ads, Gravity score 594.
idyl — idyl is a fine jewelry brand that creates diamond jewelry using lab-grown diamonds and solid 14k traceable gold, designed to evolve with the wearer over time. In September 2026 idyl.com drew an estimated 61.8k visits, up 4% on the month before. It ranks #584 of 33,382 Jewelry brands in Belgium and holds a 4.8 Trustpilot rating over 1,354 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 12 peers: Jewelry brands in Belgium with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
idyl is a fine jewelry brand that creates diamond jewelry using lab-grown diamonds and solid 14k traceable gold, designed to evolve with the wearer over time.
01 · Traffic
How much traffic idyl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
idyl drew an estimated 61.8k visits in September 2026, up 4% on the month before and down 41% over three months.
- Worldwide#141,770of 4.5m sites · Top 5%
- In United States#45,846of 1.2m sites · Top 5%
- Jewelry, worldwide#3,207of 132,285 brands · Top 5%
- Jewelry, United States#584of 33,382 brands · Top 5%
61.8k
estimated visits in September
1 mo ▲ +4.1%4 mo ▼ −41.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about idyl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
idyl holds 4.8 out of 5 on Trustpilot over 1,354 reviews, 97 of them in the last twelve months: 92% of customers give five stars and 1% one star. That volume places idyl in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%. On Google, idyl scores 5.0 over 15 reviews.
Jewelry Store Fashion Accessories Store Jewellery Manufacturer Jewelry Designer Jeweler
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What idyl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
idyl sells on Shopify, 100% of its catalogue in stock. The best seller is Diamond Stud, at €325.00–€485.00, followed by Solid Gold Chain and Lena.
#1Diamond Studidyl€325.00–€485.00In stock
#2Solid Gold Chainidyl€375.00In stock
#3Lenaidyl€645.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places idyl in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 31% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$1,268.45
- Currency
- EUR
04 · Ads
What idyl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
idyl runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since November 2025 (text).
Free luxury gift with every purchase ✨Idyl7 Oct 2026video
Free luxury gift with every purchase ✨Idyl7 Oct 2026video
Free luxury gift with every purchase ✨Idyl7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026IDYLverified
Text ad19 Oct 2026IDYLverified
Text ad8 Sept 2026IDYLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about idyl.
The creators who tag @idyl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @idyl on Instagram, led by Lauriane (82.5k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLauriane@lauriane.bueb · 🇳🇱 NL | Photography visual arts Creator | 82.5k | 0.2% | 3 | Tagged @idyl |
06 · Competitors according to Gravity
Who idyl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for idyl among Jewelry brands in Belgium. The closest is Burcu Okut Jewellery, then houstonbling.com, Dhirsons Jewellers, Diemer, herbelin.com, dukachi.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Burcu Okut Jewelleryburcuokut.com | |||||||
| houstonbling.comhoustonbling.com | |||||||
| Dhirsons Jewellersdhirsonsjewellers.in | |||||||
| Diemerdiemer-shop.com | |||||||
| herbelin.comherbelin.com | |||||||
| dukachidukachi.ua |
07 · Company
The company behind idyl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
idyl is a company based in 2018 Antwerp, Belgium, on a domain registered in October 1996. It employs about 18 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium · 2018 Antwerp
- Founded
- Data not available
- Domain registered
- 30 Oct 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- idyl.com · Shopify · USD
- Catalogue
- 86 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about idyl
What people ask Google about idyl.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is idyl legit or a scam?
According to Gravity by Benchr, idyl is a brand based in 2018 Antwerp, Belgium: its website has existed since October 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 137,189 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
idyl reviews: is it worth it?
Customers rate idyl 4.8 out of 5 on Trustpilot over 1,354 reviews, 97 of them in the last twelve months: 92% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, idyl scores 5.0 over 15 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is idyl?
idyl is a fine jewelry brand that creates diamond jewelry using lab-grown diamonds and solid 14k traceable gold, designed to evolve with the wearer over time. Gravity by Benchr classifies it under Jewelry, with Jewelry making up 57% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is idyl expensive?
idyl's best seller, Diamond Stud, sells from €325.00 to €485.00 on idyl.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check idyl.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
idyl promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: idyl advertises on Facebook and Instagram and on Google, where its offers often run. Check idyl.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy idyl?
idyl sells on its own website, idyl.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns idyl?
Gravity by Benchr records a company based in 2018 Antwerp, Belgium, whose domain was registered in 1996, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is idyl growing?
Not at the moment. Gravity by Benchr estimates about 61,800 visits to idyl.com in September 2026, up 4% in a month and down 41% over three months. idyl ranks #584 of 33,382 Jewelry brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does idyl use?
Gravity by Benchr identifies idyl.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does idyl spend on Meta ads?
Gravity by Benchr does not publish a spend figure for idyl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Belgium?
Among Jewelry brands in Belgium in the Gravity by Benchr index, idyl ranks #584 of 33,382 by estimated traffic. Its closest competitors on the same market are Burcu Okut Jewellery, houstonbling.com, Dhirsons Jewellers, Diemer and herbelin.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with idyl.